. >> reporter: it is nutty ann carlson found an easier path creating dog food with sales in the millions growing 70% a year. the sustainability message appeals to millennials who may not eat the bugs themselves but have no problem giving to do their dogs. >> one of the key reasons i got into this, my daughter is a millennial and said she might not want to have children because she's worried about what the world is going to be like. >> reporter: demand is out-stripping supply the largest cricket farm is near toronto, but monica martinez is raising her own bugs for her snack food business. it's in oakland. >> 80% of the biomass on the planet is made out of insects. doesn't make any sense we're not tapping into that. >> reporter: estimating the insect protein market could grow ten times to $8 billion by 2030. nestle's is interested, tyson is watching and it's possible that some day you will actually ask for a bug in your food >> i don't know how you're not like, damn, i want some of that dish. >> becky, still grossed out? remember when people were grossed out about eating sushi raw fish eve