i'm ann greenberg, founder of the underground chic a collection of stylish, eco friendly hand bags andyes, they are made from recycled plastic bottles. >> what does she use that for? >> what ann uses that for is she is a manufacturer and designer of those eco friendly handbags. vegan leather. >> whoever sees that video? how does she get people to look at it? >> when she is at these shows she has it playing and she also has it on her website so it's super important if you're an entrepreneur to be able to shoot a video that shows your stuff. if you think about handbags it's very hard to get the feel of them just from photos. they're two dimensional, but a video enables her to show exactly what they're made of and talk a little bit about how valuable they'd be to somebody. >> i look at something like that and it's interesting, it tells her story, but it didn't grab me in the kind of way that it would make me keep watching it. and so if i'm doing a deal with her, right, or i'm waiting for her at her booth i would probably sit around and watch that and then it's very compelling, right? >> a