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Mar 11, 2012
03/12
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when anna barber opened up her first press in 2008, she had a plan for the second. >> the smartest thingou can do as a retailer is to open a star close to your existing store so they can help each other, and take advantage of having the staff go back and forth between one store and the other store. >> this strategy made perfect sense. this is a place where kids or anybody for that matter can go to turn art and writing into books. to prove the idea had legs anna found a spot in the brentwood area of los angeles to open her store. once that was successful, it was time to open location number two. >> i had a friend who is also an investor and said you need to try this in new york. >> new york? that wasn't the plan. >> i sort of thought to myself, going 3,000 miles away for the second location is exactly what they say you should not the do in retail, and there are examples of companies that have done that and have not succeeded because they tried to expand too fast too far away. >> inspite of the hesitations, anna went for it. it was a big change for the little company. >> we went from very
when anna barber opened up her first press in 2008, she had a plan for the second. >> the smartest thingou can do as a retailer is to open a star close to your existing store so they can help each other, and take advantage of having the staff go back and forth between one store and the other store. >> this strategy made perfect sense. this is a place where kids or anybody for that matter can go to turn art and writing into books. to prove the idea had legs anna found a spot in the...
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162
Mar 17, 2012
03/12
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MSNBC
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when anna barber opened her first scribble press store in 2008, she already had a plan for the second. >> the smartest thing you can do as a retailer is to open a store very close to your existing store so they can help each other, so you can market the stores together, so you can take advantage of having the staff go back and forth between one store and the other store. >> this strategy made perfect sense. scribble press was a new concept. it's a place where kids, or anyone for that matter, can go to turn their art and writing into books. to prove the idea had legs anna found a spot in the brentwood neighborhood of los angeles to open hare her first store. once that was successful it was time to open location number two. >> i had a friend who is also an investor who said, you really need to try this in new york. ♪ new york >> new york? that wasn't the plan. >> i sort of thought to myself, hm. only 3,000 miles a way for your second location is exactly what they say you shouldn't do in retail. and there are examples of companies that have done that and haven't succeeded because they tr
when anna barber opened her first scribble press store in 2008, she already had a plan for the second. >> the smartest thing you can do as a retailer is to open a store very close to your existing store so they can help each other, so you can market the stores together, so you can take advantage of having the staff go back and forth between one store and the other store. >> this strategy made perfect sense. scribble press was a new concept. it's a place where kids, or anyone for...
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76
Mar 15, 2012
03/12
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. >>> anna barber opened scribble press.t's a place where kids can turn art and writing into books. the success prompted her to open another location in new york city managing from 3,000 miles away has been a challenge, but she's helped with a group of moms who have invested in the stores. watch sunday morning at 7:30 a.m. [ female announcer ] water was meant to be perfect. crisp, clear, untouched. that's why there's brita, to make the water we drink, taste a little more, perfect. reduce lead and other impurities with the advanced filtration system of brita. happened to come across quicken loans online. [ chris ] quicken loans constantly kept us updated and got us through the process twice now. quicken loans is definitely engineered to amaze. they were just really there for us. >>> to politics now where the connected and lucky spent the evening at the white house. the british state dinner was full of glit z and glamour. the theme was america's backyard and the dinner highlighted the special relationship between the two count
. >>> anna barber opened scribble press.t's a place where kids can turn art and writing into books. the success prompted her to open another location in new york city managing from 3,000 miles away has been a challenge, but she's helped with a group of moms who have invested in the stores. watch sunday morning at 7:30 a.m. [ female announcer ] water was meant to be perfect. crisp, clear, untouched. that's why there's brita, to make the water we drink, taste a little more, perfect....