what's new, how >>> i'm thinking of being anna edwa edwar edward, an angel. it's ridiculous, you're only wearing it once. >> $50. >> you realize over $200. >> for my costume and nephew costume, spent at least $60. >> maybe around like, $50, $40. >> i'm a big halloween person. i love scary movies. dressing up is fun. the older you get, the more ability you can be and get away with it without being considered anything. i love halloween. it's my favorite holiday. >> this year, more than 157 million americans celebrate halloween and spend a total of $70 billion. that's right. and also a question, what are you dressing up as? the financial and a festive one. richard paris is the president of nyc and joins us right now. richard, thank you so much for being here. >> my pleasure. thanks for having me. >> ricky started out as a beauty retailer but evolved over the years. when did halloween start to become a big issue for ricky? >> you know, th cpany started in 1989. so we've been around for 25 years. it was somewhere around five years into the business that the season

because one of the things that interested us most was a study by sally mae that did a survey, anna edwa annual survey. as of 2013, 53% of respondents said that they would not look beyond sticker price. >> wow. >> we were realizing 53% of the potential families were not looking at the sticker price beyond the sticker price that you know is an artificial inflated sticker price. >> do you think other schools would do this as well or is there not as much of a cushion to cut some of the other schools? todd? >> i think we'll see some other schools. i've said at national meetings that every school has to find their own pathway to affordability and a tuition reset, it takes a certain set of characteristics for an institution be feasible but i think every student ought to be looking for ways to hold down costs for family and students. >> todd and sharon, thank you both for joining us today. >> thank you very much. >> thank you for the opportunity. bye-bye. >>> here's a look at what's making news as we head into a new week "on the money." we know the federal reserve kept interest rates near zero