anna rivina has opened a walk—in help centre in moscow called no to violence, where women can get legalal support. the centre is also raising awareness through slick social media campaigns, including this one, where famous russian men say it is uncool to hit women. one of the main problems is why domestic violence still exists. it is the generations. there is connection with generations, and of course, if a young boy or girl grows up in a family where they see it, day by day, for them, it'sjust a normal thing. they just cannot understand why it's not ok. and for us, it's the main thing, is not only to protect or to prevent, but to explain that this is violence, this is not ok. i can say that there is a big difference since then, 2015, when i started this work. now, it's much easier. now, it's more obvious for people that this problem exists, and now it's much more obvious for people that it's not about women. it's about human rights. and of course, a few years ago,, we had decriminalisation of domestic violence, as people's first time. anna rivina is referring to a controversial law pas