we'll be talking to anne wojcicki, the founder of the controversial 23andme dna testing. and the company that disrupted the real estate industry. spencer rascoff, ceo of zillow talks about the importance of mobile in a south by southwest learning from the pros. if i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone. there's not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. >>> i met steve wynn when i was 19. if there's anything that i would give as advice to people starting a business or young entrepreneur, get a mentor. the value that i've gotten from being associated with steve has been unlike anything that i could have ever gotten from any business school. >> people were lined u