. >> reporter: annette elliott runs the show and says ticket sales are up. she points to two factors, president obama's reelection, who is seen by antiguns by some owners, and the calls for gun control in the aftermath of the latest shooting in connecticut that left 20 children dead. >> i think they are afraid something will happen with the gun laws to make it impossible or very difficult for them to purchase firearms or cost prohibitive. in other words two expensive. >> reporter: there is such a demand for guns and ammunition. >> this is the highest we have ever seen it. >> reporter: elliott says one ammunition dealer paid for a table at the show but ended up canceling because they had no ammunition to sell. mer lip scales owns rabbit ridge enterprises and he says he has seen more first time gun buyers. scales is struggling to keep certain types of weapons in stock like those with high capacity magazines. that makes sense to him with lawmakers like diane feinstein in california promising to renew legislation to ban certain weapons and limiting the number of

. >> reporter: annette elliott runs the show. she takes issue with calling it that. >> it's a private citizen that owns a firearm that can sell it without going through a background check. not just at a gun show but in a trade magazine, to his brother, to his family. >> reporter: to be clear, she says more than half the sellers here have an fll or federal firearms license. they do background checks. but lonnie doesn't. he's selling his assault rifles and says he himself checks. he asks for two forms of virginia i.d. >> the gun shows, even with the loophole, were to private sell from person to person is actually very safe. because i've got so much law enforcement here, nobody's dumb enough to try to break the law on a person to person sale. >> issue, two. >> ban assault weapons now. >> reporter: she says a ban won't work. >> criminal and crazy people do not follow the law. >> reporter: the one thing both sides agree on is their right to bear and sell arms for one and for the other the right to gather and to be heard. >> all you ha