she flew for ansett for almost 10 years. its failure would rewrite australian aviation.there that's going to try and enter the market, so when ansett collapsed, i think most people thought that someone or some company would come into that hole in the market. brett: we saw the opportunity, with ansett gone, that we could probably grow to about 25%, maybe 30% of the market over the course of three to five years, and so we genuinely believed that was a good opportunity, and so we pursued it. so that meant we had to change our model a little bit. in the end, we introduced seating up at the front, we launched long-haul carriers, we flew to more destinations, regional centers. so we went away from the pure low-cost model to start to position ourselves to be a second player in the market. we made a billion dollars in ten ars and we gave back probably about 350 million dollars to shareholders and still did pretty well, i think. alan: i think virgin, when they first found that niche, had a really good niche that was very profitable. there's definitely a place here for two operato