our reporters from tech crunch, and anthony hardy from the "new york times," this week on press here. >> you may have started this morning with eggs and we are going to do the same. it's possibly the most important food in human history. it makes birthday cakes rise and thickens sauces and works as a binder in past a and of course, you have to break a few to make an omlett, or do you? science has been working on egg replacements for years and for good reason, eggs have too much cholesterol, they are hard to transport, they spoil and billion chickens they come from are damaging to the environment. the problem is, eggs are used in so many ways, it's proved impossible for scientists to find one solution. though san francisco's hampton creek foods may be close. the start up located in the heart of high tech south of market is working on plant-based replace manies. funded in part by microsoft's bill gates. >> josh, he is ceo of hampton creek foods, he is a teacher in kenya, and blogger who is now reinventing one of nature's most basic foods. in in my list things that you are good at, i do