refinancing, personal loans, financial services including banking now, so let's bring in sofi ceo anthony nodoy great to have you. you know, you guys are a bank, you got the charter in january, you opened bank services in february, banks and financial stocks are supposed to do well in a rising rate environment. how are you interpreting what's going on right now? >> yeah, i think us in the fintech landscape is looked at slightly differently than banks overall, but the reality is we have the same characteristics in our banking of lending businesses as traditional banks do but we have lower costs since we don't have branches. we also are 100% digital and so we do operate with a higher long term profitability relative to traditional banks. the thing i'd say about your introductory remarks is that the whole fintech sector has been taken down quite dramatically this year, as the sector went up, i didn't think there was a lot of differentiation among the companies and quite frankly, not a deep understanding of what companies did, and on the way down that's also the case and what we're trying to do is