we will look at this with ceo anthony noto. a very heavy tech index. but we are treading water to start the week. a lot of events with this, some good economic data. we are putting aside earnings recession fears and increasingly putting in place expectations for a softer landing. that is a question for denny fish. we are at 3.94%. bitcoin trading at this narrow range, at about $29,000 per token. we talked about that big earnings theme. these are the big names we are watching in this program bloomberg "technology." so if i up 18% now. the biggest jump in an intraday basis. we speak with ceo anthony noto halfway through the show. also, a maker of silicon carbide. we will dig into what that means for the ev space. tweet me at ed ludlow. we want to know what your questions are. amazon and apple reporting on thursday. we get to that discussion in a forward-looking sense with janus henderson in one second. with this week's survey, we asked investors if they intend to increase or decrease exposure to tech stocks over the next six months. that is the question.

>> you don't want to talk about sofi you're just going to be sad and sore that anthony noto is not joining>> our unbelievable ceo conference in santa barbara, i looked him in the eye, and i said to him, anthony, i have known you since 1996 are you going to blow it do you need money? how's the -- and he goes, jim, have i ever let you down the stock is down at $11.37 >> i didn't realize. >> that is some run. the numbers are great. >> i didn't realize it was that recent mid-may. >> he is on fire it's not just the stadium, obviously. if you look at the numbers underneath, david, you will see a level of interest among young people joining this company, basically a club of finance. >> well, i will say, it's above its spac ipo price now remember >> he took in $2.7 billion, up 26% to $12.7 billion, low cost of funding he added 584,000 members to 6.2 million. he chose to reward me by coming on your show it's all good. zbliefrmts >> you can't take all this personally >> i take everything personally. >> i'm aware of that, but you get more interviews than practically anyone on the planet >> i'm not wo

ceo anthony noto joins us live now.hony, you've made it very clear, you will post a profit by the final quarter of this year, but if you have to pick one segment of the business that'll be the biggest driver, which one do you think will get you there most? >> yeah, the segment that will get us there the most is financial services segment. this is the segment with our checking and savings account, which provides an unmatched interest rate of 4.4% and no fees and pay any time, anywhere you want and no restrictions and plus our sofi credit card, plus sofi invest and sofi protect and now sofi travel. that's all on that segment. that segment is growing tremendously and did $98 million of revenue this quarter and most importantly the loss, contribution loss for that quarter was $21 million. q4 up $44 million loss and seeing great operating leverage hitting that segment. that's a segment that didn't exist when i joined the company in 2018 and it's been a five and a half year investment to not just build the product in differen

> still to come, sofi's personal loan business breaking records in the quarter we'll hear from anthony noto% check out shares of xfin after a neutral and after the collaboration with volkswagen was announced last week, but ubs note the share price has tripled since november and near-term catalysts are priced in and it is in a fierce competitive market and another chinese name today. "the exchange" will be right back ♪ (don't cha by callaway/ray plays) ♪ ( ♪ ♪ ) don't cha wish your phone was fun like this? ( ♪ ♪ ) don't cha wish your phone looked more like this? don't cha wish your phone could flex like this? ( ♪ ♪ ) don't cha wish your phone could fit in here? don't cha? ( ♪ ♪ ) pre-order now and get a free storage upgrade. ♪ >>> welcome back shares of sofi and have we not followed this saga month in and month out this year? they're up 20% now to over $11 after strong earnings and a guidance site. let's get to kate rooney with more on these results and what's going on with the personal loan business, kate >> a really strong quarter for the lending side here. sofi put a lot of wall street's

anthony noto was asked about the elon musk plan with x and a payment system within that universe.re you watching the competitive landscape? >> personally, i think it turns into gold. i'm worried more about the x deals rather than jp morgan. i think so fi could be a large bank in the next few years. they've really figured out how to have the consumer, the edge, the advertising. everything you need to be a full-fledged bank and they don't need wrenches. think about how much money jp morgan and bank of america and all these banks are spending interest. they're doing the same with less than this. jon: thanks very much for your analysis. we're looking at the $102 billion in treasury after they boost their quarterly refunding of long-term treasuries, 202 billion dollars from 96 billion thousand according to the consensus among dealers. liz mccormick joins us now with more details. we've been waiting for this moment with lots of supply and the demand picture, given eggs the not kind of appetite or foreign investors, what we know about matching this money? >> exactly, we've been talking a

anthony noto joining ed and caroline next.h with the calorie counting, carb cutting, diet fatigue, and stress. just taking one golo release capsule with three balanced meals a day has been clinically proven to repair metabolism, optimize insulin levels, and balance the hormones that make weight loss easy. release works with your body, not against it, so you can put dieting behind you and go live your life. head to golo.com now to join the over 2 million people who have found the right way to lose weight and get healthier with golo. announcer: from the heart of where innovation, money, and power collide in silicon valley and beyond, this is bloomberg "technology with caroline hyde and ed ludlow. ed: i am ed ludlow. good morning from san francisco. caroline hyde is off today. this is bloomberg "technology." coming up, full coverage of tech earnings as amazon and apple prepared to report. we will break down a big bet on the indian retailer. shares of sophia surging today, as the online bank

coming up, anthony noto will join us. is a fun story that i am watching that illustrates idiosyncratic stuff and it is yellow. it is shutting down. leaving thousands of jobs at stake. kriti gupta is following the story. i am curious as to how idiosyncratic you find yellow as you follow ups and other trunking -- trucking companies. how much of this says about where we are in the economic cycle? >> yellow is one of the original shipping companies, dating back to 1924. it was one of the big three trucking companies, when you see economic activity picked up in the early 1900s. it has lost a lot of its luster. a lot of that is because in the last 10 years, after the pain of the financial crisis, it never fully recovered. if you go back to covid times, when you saw the real pullback in spending and economic activity, it did not recover. to the point that you had under the trump administration, a $700 million loan for national security reasons. we knew supply chains were tight at the time. they were still never able to fully rec

reasons people have been flocking to higher rates, apy, is the checking account 90% of deposits anthony notok and use this checking account as their primary banking relationship direct deposit that's the way they can cross-sell into things like home loans, personal loans. you're seeing the flywheel effect there. >> kate, appreciate it thanks much. >>> let's get to deirdre bosa as a setup for uber, another stock on a roll, dee. >> yeah, uber, life as a public company has been about profitability. better unit economics has got uber to as a company an almost $100 billion market company and they think that will keep the party going. shares have doubled butting it above the ipo price of $45 a share. the metrics to wash are free cash flow and how fast they can turn adjusted ebitda into genuine gap profitability. they'll look at mobile gross bookings, to see if it can keep gaining. there was also a report not long ago that chi is planning to leave the company. along with the ceo investors will want to know if that's true and who could possibly come into take his place. finally, mike, regulation. th

sofi ceo anthony noto joins us from sun valley.s company's stock catching a downgrade from morgan stanley today, which sofi should be valued luke d like a bank. we have