tonight we'll have interviews wall the insiders, including anthony sullivan. tonight at 10:00 p.m. on cnbc. >> thanks very much to you, darren. and we're going to be going to "news now." yes? no, we're not. we do just want to check on a couple of the main moving stocks as we're coming into the final hour of trade. we are up about 48 points. and perhaps that's a victory in and of itself. you just heard our traders saying low volume, we probably won't break a billion, but that could mean we keep moving higher inch by inch. one other thing just to highlight, crude oil is back up, just about 12 cents at the close of the session, at 72.54. thank you very much for watching. we appreciate it. and let's hand it off for that final hour of trade. "the closing bell" with maria bartiromo. >>> and there it is. a live picture of the floor of the new york stock exchange. we enter the final stretch of trading. once again stocks on the up side. some pretty good economic news as there's a rally in financials. hi, everybody, welcome to "the closing bell." i'm maria bartiromo, to

. >> to catch as seen on tv and billy mays iii and anthony sullivan and the man behind mighty putty aspirations? >> he said maybe, but it wasn't a definite. that was not the reaction i thought he would say where it's his work and he wants to stay on forever. >> isn't that amazing. >> how do you keep a brand name alive in the public eye after he passes on. a branding expert and author of the book, but wait, there is more. a look at the $100 billion infomercial industry. when he died, we have somebody on who ensured everybody would pull the ads because they didn't want a deceased individual pushing their productions. he was still on and doing very well when it came to sales. how does that work? >> they are not like other marketers. >> easy now. gently. >> to a certain extent any press is good press and other cases where they used that to their advantage to drive attention and drive sales. i wasn't surprised necessarily that they decided to continue. some thought it was in poor taste. they will not last long. the shelf is not that long. they are enduring brands. for the most part they com