anthony sullivan here for the hurricane spin broom. >> anthony sullivan here and this i is the turbood so everyone can learn the art of a pitch. is he live now. ♪ dance, dance ♪ ain't nobody leaving ♪ i can't stop the feeling ♪ just, dance, dance and we really appreciated that we're the webber family and we are usaa members for life. whentrust the brand doctors trust for themselves. nexium 24hr is the number one choice of doctors and pharmacists for their own frequent heartburn. and all day all night protection. when it comes to frequent heartburn, trust nexium 24hr. ♪ >> we're on the road showing real people the stain fighting power of oxyclean. anthony sullivan here for the hurricane spin broom. >> anthony sullivan here and this is the turbo scrub. >> anthony sullivan here for signature crafted recipes. steve: anthony sullivan has been called the world's greatest pitch man. wouldn't you like to know his secrets? ainsley: we would. it's all in his new book you get what you pitch for. anthony sullivan joins us now. >> hey, guys. it's great to be here. steve: do you always wear oxycle

anthony sullivan. we know you know your thing. all in the pitch. i'm telling you. >> is it true you used to live in a van? and your pitch got out of the van? >> is that the same van we were talking about? >> no. i used to live in a 1977 ford econof econovan. i used to sell mops. and the more mops i sold, the more head room i had. i lived in the van. in 1993, i got my first break on television. i went from living in a van to where i am now. >> all right. let's get into the perfect pitch. know your acceptable outcomes. what do you mean by that? >> i have pitch powers that i outline in the book. i think -- i don't think, i know. if you're walking into a situation, you have to have a clear goal of what it is that you want. you're not always going to get your acceptable outcome, number one. if you're auditioning, looking for an upgrade, looking for a hotel room, a seat at a restaurant. if you're walking into a restaurant and you ask for a table and they're sold out, there's normally a table in the back. explain you have a bunch of kids

anthony scaramucci. bob odenkirk. and musical guest liam gallagher. featuring jon batiste and stay human. and now, live on tape from the ed sullivan theater in new york city, it's stephen colbert! ( cheers and applause ) ( band playing ) >> stephen: how are you! ( cheers and applause ) hey, what's up? good to see you. good to see you. ( cheers and applause ) ( band playing ) thank you, joe! thank you so much! lewis! please, have a seat. you're too kind. thanks so much. thank you very much. please, sit down. thanks so much. welcome to the "late show," everybody. i'm your host, stephen colbert. ( piano riff ) and it is, it's good to be with you. thank you so much for being here. boy, what a terrible weekend. yeah, white supremacists from around the country carrying shields, clubs, body armor, and automatic weaponry descended on charlottesville, virginia, a beautiful, a great american town, to hold a rally they called, "unite the right." the rally was a clear attempt to spark violence, and it did. one of these white supremacists drove a car into a crowd of counter-protesters, killing one young woman, heather heyer, and injuring 19 mo