ben: anthropologie. lemonis: what else? ben: nordstrom. lemonis: anything else? ben: neiman marcus.onis: okay. so what is the biggest problem this company has? ben: staffing the right positions and retention. lemonis: and how's communication in the company? ben: in terms of, like... lemonis: do people understand what's happening? are you a good communicator? ben: i try to be that. i try to follow a lot of rules. so, like, this is a binder we have. this is an example of what they initial every day. lemonis: so employee entry, 9:45 a.m. -- disarm the alarm, open the register, turn on the main store lights, answer the phone, review follow-ups, be productive. carefully check plants so they do not die. how do you not carefully check the plant? ben: when ben's garden has a store of dead plants, it's just ben's, which is a deli, so... [ laughter ] lemonis: that actually was funny. what is your role, by the way? kristin: i'm the chief of staff. lemonis: meaning that everybody that works in the company actually gets their communication from you? ben: she's very involved in wholesale. i'm com