and we had quite a lively discussion about what was a better name for anthroposene, and we had funny names people came up with. but the one we ended up settling on was idiopocene. and that was really the conclusion, i think. if we sat around with a group of scientists to come up with a proper term and i use it quite often. >> i want to quickly comment that i do think that we're somewhat trapped with the index that we used to measure human progress. i think figuring how to effectively replace the current metric with the gross national happiness index or something a lot like that would be just a spectacular thing and really help us move forward. and we definitely need to move forward on that. so thanks for bringing that up. >> all right. let's turn to questions. you win the prize. >> should i sit? okay. so you talked about -- dan, i know you mentioned that the insurance industry is one of these industries even in a conservative environment like that. they can acknowledge and recognize that this is impacting them economically. you can draw together from 2011 worst loss in history that t