for example, anton chekhov, the wonderful playwright wrote a column in his early years and he called smirnov by name and other vodka makers seems a blood. so he didn't mince words at all. another critic was tolstoy. tolstoi, i didn't know this, but i did learn this, he was a very prominent advocate in russia and he devoted much of his writing and much of his talking and much of his energy to the sobriety movement. in fact, there's a great story about tolstoi calling the people together in the village, putting together a sheet of paper down at a table at a table. it's basically a document and telling all the meds i want you to sign his. this as i'm going to give up drinking, i'm going to give up smoking, all of these terrible vices because tolstoy really believed that it deadened your conscious and it made russian people do they wouldn't otherwise do. and that's why russia was a more productive and successful. so he got all these people to sign this, and then he actually had a ditch dug and he made people come with her flask and a little tabasco pouches and anything else that could po