so i've been catching up with the big boss of lavazza, the iconic italian coffee giant antonio varavellaving you on the show. and antonio, let's start with this, because this week's show, we've been talking about how difficult it is for companies to to set prices. and we've seen coffee bean prices go up quite a lot. so i'm just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the new york stock market. so the ratio between dollar and euro is so important. so we only partially pass the cost increase to consumers. so i would say that at least 50% was absorbed by the company and 50% was given back to to the industry. so to the market. but again, this is up to the fact that we can do it because we are a family company. and antonio, you negotiate with with all the big retailers around the world. i'm wondering how difficult have those negotiations been given these surging prices? yeah, you know, i'm you know, i totally unde