if the ceo of aol stimarm strong can call out people in a company call, what is next?well, obviously calling people out in any way, shape, or form, you shouldn't do it. it's bad management. and potentially is a privacy violation. but knowing how to do that. i used to work for ibm. they all sort of incentive. they gave you a bonus if you didn't smoke, if you exercised. if you got regular health care. the wellness programs i would disagree. i think they help in this kind of situation with the premature babies, obviously, not applicable. but them knowing what is going on, somebody in the management structure needs to understand where those dollars are going. but using it in a big conference call like this -- gerri: not appropriate. >> deb, quickly. >> quickly. well, the problem of cost doesn't rely in patients that are sick. we know that the exploding costs have to do with a lack of transparency of pricing, on thes, drugs, outpatient surgery centers and lobbying for the above. ceos need to work on forcing hospitals and everyone to cough up the information so we can unders