you can't really have a prejudice about, you know, it's whose professional, and whether it's the ap or gannett. you never know. you never know who's going to choose to take the role as a professional journalist seriously and who's going to use that role to advance a political agenda. but as we are going into the 2012 elections, what we can expect is that, you know, we can expect unfair treatment. we can expect misinformation. but again, information technology has put the power back into the hands of the people. so at this time unlike ever before we are not powerless. yes, it means we have to work harder. yes, we have to stay one step ahead of them. but if we are vigilant we can defeat the power of the soundbite. and again, i have a whole chapter in their about how, first of all, you know, how the media derives its power from the soundbite and how we can disarm it. you know, knowledge is to the soundbite what kryptonite is to superman. but we can use, we can use that soundbite to our advantage if we are just as clever, just as creative and just as vigilant. and just as unified. i mean, do you h