>> well, i think if you look at apco, we own 69% of apco as you mentioned in your intro.a publicly-traded company with non-operated interests in argentina and colombia. it worked out real well for us. it's not a large drain on the human capital. you know, you've had the political landscape down there that's been somewhat puzzling, but we're getting a lot of interest in that and we've in h some great exploration successes on the colombia acreage and we'll just see how it fits in the portfolio going forward. that being said, we feel very confident that we continue our growth trajectory with some of our base assets and look forward to that. >> rick, one last question. when i look at wpx, i wasn't aware of it -- i always liked william, but i worry about how much you have. once again, i see a good executive in the oil and gas going to a company where we didn't see we had had barrels of oil, are we blessed with more oil than even though when you were on top, telling me that i was overestimating how utsmuch in the ground. >> that's true. we have the renaissance of energy develop

there is no difference between buying it or going to the side of the department store apco >> right.he difference is not necessarily in the price but the overall experience. about an amazing discovery experience that helps you find the urban outfitters product. about howeally just are you going to find that retailers product come and that is precisely the point. so it is kind of her basement -- replacement for advertising. >> to reverse the other side of the coin, i would be interesting in knowing how does this model work for you? how do you make money and how does the retailer take money on it? versus the customer are ready in resalesy? >> we drive -- real sales. people come to buy because the social platform is 100% of the product. so conversion is really high. we do currently make a commission off of the product sale. we know we need to make the moreience a lot frictionless. >> i want to thank you for joining me. chief executive of wanelo. my thanks to craig johnson. as a reminder, you can find the story and other technologies stories such as alibaba was a initial public offering

they completed the work they agreed to with nina and apco.piecethen, a number of apps have requested that these carriers carry 911 texts. text-to-911 vendors, several more are in the text-to-911eploying in the next few years. this establishes a basic set of requirements for stakeholders in the industry to make sure that all text providers become text capable but end of this year and the key -- and begin service in 2015. establishes a clearly defined on-ramp. with this certainty, states and lower -- and local jurisdictions can fund a limitation for apps. clear benchmarks and an operational framework provided flexible path that acknowledges the investment and work by the four major carriers. it establishes a process to ensure that, if text messaging evolves 911 use along with it. close with thanks to the jefferson parish peace app director. in new orleans, i met with him and his talented staff. they have a superb call center and dispatch operation with highly integrated tools enabling his uniform peace app team to service first responders and t