in the run-up to the iraq war they were concerned and apoplectic at the idea of fox is continuing to run away with the cable race. they said maybe we should be more conservative. we should rebrand ourselves msnbc was called america's news channel. they put american flags all over the screen and they tried to outfox fox. what is interesting is one thing it did work because nobody can match the unique talent to breach the conservatives. but number two, after that failed, they found success with keith olbermann during the second term of the presidency. then they decided to go all in and brand themselves as a liberal progressive cable news network. and so, you see how he is so successful that he forced other networks to literally change their programming strategy. and that has been his legacy he not only changed the media through fox but he changed the media for the other channels and every media now is forced to sort of explained are we conservative, are we liberal, are we down the middle, but the fact that we are even having this conversation and trying to argue whether "the new york t

this week against rand paul's foreign policy ideas, which drive them crazy, they're absolutely apoplectic that he could be taken seriously as a republican with the isolationist foreign policy ideas that he has, while all that is happening at a substantive level, at a procedural level this weird little hurdle that rand paul just did not clear in kentucky as the kentucky democrats laughed in his face about it, that little hurdle may call into question as to whether or not the republican party is going to be able to keep swatting him down as a relatively inconsequential senator the way his dad was a relatively inconsequential congressman or whether this round of the paul family might actually be willing to run for office in a way that he would have to win and not just play. in the nation, we reward safe driving. add vanishing deductible from nationwide insurance and get $100 off for every year of safe driving. we put members first. join the nation. ♪ nationwide is on your side (mom) when our little girl was we got a subaru. it's where she said her first word. (little girl) no! saw her first

this week against rand paul's foreign policy ideas, which drive them crazy, they're absolutely apoplectic that he could be taken seriously as a republican with the isolationist foreign policy ideas that he has, while all that is happening at a substantive level, at a procedural level this weird little hurdle that rand paul just did not clear in kentucky as the kentucky democrats laughed in his face about it, that little hurdle may call into question as to whether or not the republican party is going to be able to keep swatting him down as a relatively inconsequential senator the way his dad was a relatively inconsequential congressman or whether this round of the paul family might actually be willing to run for office in a way that he would have to win and not just play. >>> still reading it. >> you're still reading it? >> we can't decide what it says. >> it's only one paragraph. >> well, you know, go to two offices. one says senate. one says president. the whole sentence. check one. >> check one. senate or president. that was the democratic speaker of the kentucky house, which this week

>> they are really apoplectic at this point. they don't know what to do. it turned out exactly as ms. sebelius predicted, and they don't know how to deal with success. they have lost and they can't admit it. so they keep throwing all kinds of crazy ideas against the wall, hoping something will stick. but i'll tell you what's going to happen. they're ultimately going to admit they failed, and they're going to pivot and start to say they're here to help fix it. and they're going to try and love it to death. that's going to be their next trick. >> nia-malika, the republicans are trying -- they're just tying themselves up, really. in all kinds of knots, trying to say they don't like the health care law and this and that about the health care law. but they do like what is in it. listen to this. >> let's start with the idea that preexisting illnesses should not deny you coverage. >> their marching theme is let's protect the most vulnerable, those with preexisting conditions, those that have trouble accessing health care. >> the fact of the matter is that no one

that describes how the executives in the run-up to the rock war at nbc were really concerned and apoplecticat this idea that stocks were continuing to run away. they said, maybe we should trust these were conservatives, breed brand ourselves. it was called america's news channel. they put american flags all over the scene, actually tried to and out fox fox. what i think is interesting is that the one thing it did not work. the big two, after that failed in mess nbc found success with the over the. and then it is said to go all lead in brand themselves as a liberal progressive cable news network. so you see how ailes was so successful that it forced other networks to change the programming strategy. he is no way changed fox, but other channels. every media is forced to explain to viewers if their conservative, liberal, or down the middle. but the fact that we're having this conversation is a testament to the talent of ailes to make others define themselves. >> that drum beat, particularly after 9/11 was very effective. baena sure you can a treated totally. people were being asked to use -- w