and hundreds of thousands of apps in the iphone app store. and experts were talking about how mobile was the future. but the founders of rent the runway decided to hold off. >> you have to be honest with yourself, as to whether mobile is going to enhance your business. >> reporter: in 2012, they thought it wouldn't. so, what changed their minds? some data they saw. >> we had modeled our traffic every single month and we saw in 2012 mobile visits were about 10% of overall traffic. and in january 2013, we saw they were 25%. and, every week we would see that number creep up. we really saw that we had to get ahead of this as quickly as possible. >> for rent the runway, creating a mobile strategy was not just about getting new customers, it was about serving the ones they already had. >> our customers on multiple screens throughout the day. she's utilizing rent the runway when she's watching tv, when she's in a boring meeting at work, and we need to be there for her in all channels. >> reporter: but they need to be there in varying ways, depending

this is a real app. what i'm about to show you, it is called bro app. catch phrase, your clever relationship wingman. here's what it does. >> bro app automatically sends your girlfriend personalized messages so you can spend more time with the bros. set the time of day you want your messages sent and bro app takes care of the rest. >> it is an app. you give the app your girlfriend's number. it has the predetermined texts. >> morning, sweet pea. i hope you have a great day. >> and then you can have it sent to your girlfriend from your number to it looks like it is coming from you. and in the only that -- >> it will only message your girlfriend if it is safe to do so. perhaps your girlfriend's house is a no bro zone. >> this is evil. this is so evil. >> a lot of times you're thinking your boyfriend is thinking of you. how sweet, he's checking on my day. meanwhile, he's having a beer, probably forgotten all about you. >> i wanted to see if it was a real thing. i used our camera guy, joey, android app, and i put in the app right here where it asks, bro, who

app folio.for investors and fairly cheap for the companies to pay for the commsapp for solutions. they have an app that lets mutual hedge and private equity funds communicate directly with their clients. including a high-security version for private funds. and just this month, the company launched the employee app which lets businesses develop mobile apps that allow them to communicate directly with their employees. something that could end being a very big deal. let's take a closer look at this story with jeff corbin, the founder and ceo of the commsapp, find out more about his company and where the broader landscape is headed. mr. corbin, welcome to "mad money." >> thank you, jim. >> thank you for coming on. >> thank you. >> if i want right now to get -- when people ask me where do i get the information? i say you can go to yahoo, the street, whatever. >> right. >> what you're saying is -- your app, i can plug in your app, i can type the symbol and it will get me rather than have to filter thr

cheryl: this app is one of those apps that it's brilliant, and it's going to catch -- it already has. but what is the plan for the future? is it i'm going to make another app, something completely different? are you going to stay on this and maybe find more ways for us to avoid people? >> yeah. it's the first week, so we just launched on monday. so -- >> yeah. we're still figuring out what this is and what it wants to be. when you ask questions like what is the nature of privacy in real life in the age of social media, i think that is a big idea, and we want to explore things like that. cheryl: again, i go back to the fact that we're so accessible, we've almost become too much accessible. >> yeah. cheryl: do you think that's why this has taken off? >> that's a big part of it. we talk about social media fatigue. there's so much information out there. we hear so much about every update that everybody has, about their kids, their dogs, their girlfriends, boyfriends, etc., etc., so we're -- it's a great time to do something like this. >> yeah. and this is different than, you know, the ge

we want young people to learn how to do apps. have a pipeline between east palo alto and stanford. but right now, when you cut off access to apps, access to education, you simply cannot be a meaningful dismay, and that be all of our goals. >> were going more to mobile and cell phones and smart phones. that is putting some of the most powerful computers ever invented in the hands of more people of all races, creeds, and religions. >> there is a suggestion that you can't find qualified blacks or qualified latinos. this is simply not true. there are qualified blacks and latinos i could recommend -- and women. guess what? more market, more money, more talent, more growth. everybody wins. when there is growth, everybody wins. >> have you done work in silicon valley in the past? if so, what? >> we have done so in the past. we have challenged them on involving more people horizontally in their companies. for the most part it has not happened. it must happen. now, with the growing gap between more and more -- to train fewer and fewer hav

right now we have, i see precalculus, app statistics, app calculus whether there is more to offer in the future maybe some sort of applied math and multidisciplinary. i won't -- wonder what that landscape looks like as students get to apply their math skills and how that feels with the level of choice we want to give our high school students. >> certainly those options are open. we put the primary courses that students do now. that is not a limiting factor. i certainly want to be ills -- illustrative of what students are doing. >> also the enrollment program and to expand opportunities for many of our students that are doing the enrollment program and we are looking at various options within that that makes it more accessible to more students and through on our line math sequencing that is available that will provide students with a broader array of courses they can take. >> any other comments? commissioner wynns? >> thank you. i actually also really understood what you were getting to buy -- by reading the paper and looking at this. i think it's accessible to us therefore probably e

talk about apps you actually like. what do you like? >> there is new app connect.ly interesting app. you can basically use it for traveling where virtual check-ins. you see where people are anytime you go somewhere, rather than looking on facebook to see where they checked in. you have a virtual map where everyone is around you in your address book. i think that is pretty interesting one. gerri: everybody in my address book may not want me to know where they are at that moment? right? i'm shocked by this. am i only person shocked by this? find my friend. >> find my friends. this is really great. talk about employers. it is really helpful. i have a employee that works virtually. i love to put this on the phone, to see specific are they working when they say they're working? i want to find where they are. are they sitting at their desk or sitting somewhere else. really helpful for that. gerri: trick or tracker. you mentioned that before. how does that work? >> trick or tracker was originally created to find your children around halloween. so it's a really grade app.

mobile weather app.n order to find photographs from our database, we need underlying strong computational thinking to figure out how out of a vast array of millions of photographs, to find the ones that match the right time and place. this is part of the general theme that yahoo! labs has around personalization. it could be news stories that are important to our advertisers come matching a high-quality delightful ad and a user who just needs to see that at the right time and place. people our product create exciting products but we don't flash yahoo! labs in the front. personalization at internet scale to one billion users. >> the yahoo! chief scientist they're taking us inside yahoo! labs. we don't always get a behind-the-scenes look like that. >> we have a cool story coming power and energy composition and usage and tell you how ebay completely transform the data operations there being more energy efficient. it is an interesting story on the effect technology is having on the power industry next on "nu

just a tap away on the geico app. exports from new zealand, textile production in spain, and the use of medical technology in the u.s.? at t. rowe price, we understand the connections of a complex, global economy. it's just one reason over 75% of our mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. >>> a recap of the headlines, european equities with expectations china steps up spending. >>> china's internet giant alibaba is paying just 1% for its upcoming ipo. >>> and facebook connects people in remote areas to the internet. >>> british insurance stocks under pressure this morning after a report which suggests that for the financial watchdog could be playing to investigate the firm. down 9% for resolution. legal & general down nearly 5%. prudential down 2%. reuters is looking at whether people who have savings plans 30 compared to new c

single-purpose apps are really powerful.want to go to an app to do a specific task and then go to another. dictatingbehavior is the facebook strategy. do what customers want and that's how you ultimately succeed. i think they are adapting their strategy and there is other challenges they are taking on. you don't get distribution automatically by taking on the big app. they will have to learn to reactivate users. >> the morocco managing director. with me now is cory johnson and we will talk a little bit about apple tv coming up. it's interesting to hear from bubba who was at facebook for a long time. he had interesting observations about how mark zuckerberg works. history of the internet is brief so we tend to think of companies adding products and services and you think of ebay plotgpaypal is a claimant that as a payment platform. or yahoo! as sports but we don't think of the standalone world of apps. the facebook image might not be change coming to facebook, it might be other products is set around facebook and then interco

. >>> it's a new party app called liver but there's a catch. >> in order to use the app, you'd have to be -- >> drunk. >> we'll shed light on the app that gets you black out. >> plus, a woman faints on to train tracks and -- >> there was a train coming into the station. >>ou (m(mususicic)) dedefifianancece i is s ini. dedefifianancece n nevevere. cicitrtracacalal m maxa. cacalclciuium m cicitrtrat. hihighghlyly s sololubu, eaeasisilyly a absorbed. safeway presents real big deals of the week. or how to get great deals the easy way. you do enough flying around. that's why we give you real big club card deals. right now, load up on your favorite coke products. 12 packs are just $2.77. brew up a great cup for less. folgers is only $6.88. and charmin is $8.99 for 9 mega rolls. real big deals this week and every week. only at safeway. ingredients for life. [man] no one told her,right? [son]hi! [mom screams] >>> officials say that quick thinking responsible for saving a woman's life at a train station in china. pay close attention to the woman standing on the platform close to the top of your

. >>> it's a new party app called liver but there's a catch. >> in order to use the app, you'd have to be -- >> drunk. >> we'll shed light on the app that gets you black out. >> plus, a woman faints on to train tracks and -- >> there was a train coming into the station. >>ou (m(mususicic)) dedefifianancece i is s ini. dedefifianancece n nevevere. cicitrtracacalal m maxa. cacalclciuium m cicitrtrat. hihighghlyly s sololubu, eaeasisilyly a absorbed. >>> officials say that quick thinking responsible for saving a woman's life at a train station in china. pay close attention to the woman standing on the platform close to the top of your screen. >> oh. >> did she faint? >> yeah. the woman apparently wasn't feeling well and ended up faint, collapsing off of the platform, onto the train tracks. that was about a six-foot drop, 6 1/2 foot drop. she lands on her head and flips over. >> legs are on the rails. >> yes, right on the rails. there was a train coming into the station, according to reports. but there were some workers, supervisors who are watching the security footage as this happened. t

i've got it on my phone. >> it's a selfie app. >> it's a selfie app.take off five pounds, how about ten pounds, 15 pounds? >> what? >> and nobody has to know you use it. so, the next time you take a selfie, trims you out through here. >> oh. >> oh. >> see? >> wow. >> the app designed by a college professor. she's joining us "right this minute" via skype. sue green. sue, why create something like this? are we that availabvain? >> yes. absolutely one of those things where i got tired of all my friends just saying delete that, delete that, don't you dare put that up and tag me. i will kill you if you do that. so, we came back from vacation after hearing it so many times and i was, like, i could do something about this. so, you know, we were, like, how about if we did, 5, 10, 15 pounds and so we worked with some of our developers and we said we wanted it exactly like this and we call it our little secret, you know? you can take your picture, take a little off the edge and then you send it right away to your friends, you get to share it right immediately an

on the flip side, the design principles and building lots of mobile apps, single-purpose apps.e want to go to an app and go to a another. that user behavior is really dictating facebook's strategy, to know what users want. and i think they are adapting the strategy and there are other challenges. they have to figure out ways to engage. >> bubba murarka. well, cory johnson, back here with me now and talking about apple tv coming up. bubba was at facebook for a long time. and how the organization works and what mark zuckerberg is thinking and maybe he is changing. showing a willingness to evolve. >> tended to think of companies -- think about companies adding services, ebay adds in paypal and yahoo! adding sports. the notion of the standalone that mobile apps might be different and facebook's image might be different. it might be other products that sit around facebook that we cannot see as the users. a very different way to think about the future. but the question is how successful will the strategy be? facebook paper which they tried to do sort of disappeared after it came out.

that is also why many companies are starting with a mobile app rather than a web site. the ceo of why media lab. he says so-to-make it big start small. >> you should focus on mobile specific features, laufrnl an app then build you know, other features. first version should be light. then grow with a user base >> he's showing me a pay pal app which bridges the gap. >> i can tap on jamba juice and suspect what i want. and pay. >> this is varu. he heads up a storage company and says the apps can be all business. >> he is to auto mate that. >> watch this app opens stores in a human way. >> all i need to do is drag the seat on the right. now, i can access content. iet brings us back to his important advice for your scheme. >> still have to focus on 1 or 2 things. do it really well rather than just copy popular idea. >> if you want more information on why labs go to our web site abc7 news.com. >> got good ideas? >> hoping you do. >> yes. just ahead tonight a san francisco company launching a new jeans revolution >> yes. it's unique. >> television announcer: mattress discounte

it's all synced to the whistle activity monitor app.etter compare her great dane's data to similar docs. >> i like to keep her a tall see it -- as healthy as i can. about $130. that may sound pricey. it turns out dogs are just man's best friend. they're one of man's biggest expenses. $55013, american spent billion on the pets. then there's the ripple effect. to owners can use whistle see if the dog walker took a shorter route. >> when i go back in and put a picture from that day, illustrates the whole story. withistle just made a deal petsmart for exclusive rights to sell the gadget. they are the reasons so excited to work with whistle is they do want to bring that element into their stores. >> with the average american household already spending more than $1600 a year on their four-legged friend, whistle can find itself running with the big dogs sooner than expected. up, as mark zuckerberg visits the white house, we speak to the former cto of facebook to find out what facebook knew about the nsa. joining us next. you can watch a stream

this is why this app is so important. those trained in cpr are encouraged to download the app on their phone. when a call goes out for a victim of a cardiac arrest, a simultaneous communication is alerting anyone within a quarter mile of the victim. an interactive guide directs them to the victim and the nearest locations of any public automatic external defibrillators or aeds. alerts are only made if the victim is in a public place and bring people help when the ambulance is on the way. the app was launched in february 2012. new york became the largest municipality in the northeast to adopt it. >> we've empowered tens of thousands of health care school teachers, gym coaches, people who through legislation are required to be certified as cpr, you know, certifications are now pulling into that app and using it. >> every day more than 1,000 americans die from sudden cardiac arrest. suffolk county officials and pulse point say, you don't necessarily need to be certified in cpr to download the app. all it takes to save someon

parents at area high-schools are warned of the rising popularity of a social media app. details in a *live report. what happened when a woman drove her minivan and her children into the ocean. and we'll have highlights of the republican governor's debate here at w-g-n. good morning. i'm dan ponce. and i'm cortney hall in for erin. thanks for joining us on the wgn morning news at *4 a-m. demetrius ivory has a check of our weather. >> temperatures are trying to warm up a little. we will take a cooler than normal over what we have seen. we will see temperatures jumped up today and into tomorrow and next week a cool dawn comes through. partial sunshine today. 13 degrees below average. wind turning to the south. this temperatures will move but right now it's only 16 in waukegan. 11 in aurora and 19 in kankakee. wind chill has a bite to it. it's one degree in aurora. juliet is currently at 11. some light composite shows like snow is exiting. we move to sunshine today. 20 degrees by 5:00 p.m.. by 9:00 p.m. we're back down to 24. average high is 43. we should be in the low 40's

that is also why many companies are starting with a mobile app rather than a web site. this is the ceo of why media lab. he says so-to-make it big start small. >> you should focus on mobile specific features, laufrnl an app then build you know, other features. first version should be light. then grow with a user base >> he's showing me a pay pal app which bridges the gap. >> i can tap on jamba juice and suspect what i want. and pay. >> this is varu. he heads up a storage company and says the apps can be all business. >> he is to auto mate that. >> watch this app opens stores in a human way. >> all i need to do is drag the seat on the right. now, i can access content. iet brings us back to his important advice for your scheme. >> still have to focus on 1 or 2 things. do it really well rather than just copy popular idea. >> if you want more information on why labs go to our web site abc7 news.com. >> got good ideas? >> hoping you do. >> yes. just ahead tonight a san francisco company launching a new jeans revolution >> yes. it's unique. >> [man] no one told her,right? [so

when will it become more than a few good apps?glow, we are trying make it more than just a good app. it's a great community and the product that solves both that financial problems for people. as the platforms themselves step in and say here is a unifying likef using these products the apple passbook enables several kinds of financial transactions, health book will probably be a good thing but we have not seen it yet. max levchin thank you. as we go to break, here is a look at what is coming up tomorrow. the former facebook cto brettt taylor will tell us what he is working on now. next from the crisis in ukraine to a missing 777 jumbo jet, can the best minds in silicon valley solve the biggest world problems? ♪ "bloombergback to west." our special guest host is max levchin and were talking about big world issues, the crisis in ukraine and the search for the missing jetliner which i am assessed with. -- i am obsessed with. there are so many problems to solve but what are the biggest and how can technology help? that's what we will

why would this app exist.ut all of the times i turned a corner and been like, back up. maybe some day we will want this when more people start using -- >> you don't talk to your kids anymore? >> that's what i have done for the last 12 years and i will keep doing that. the app could make it easier and i am on board. >> i will tell you what will happen. people are looking at their phones. they will look up and see the person they were trying to avoid and not paying attention or get hit by a car. either way i am happy. >> that's true. joanne, do you want to avoid people or do they all pretty much avoid you already? >> i don't think anyone would avoid me. >> can we just call this what it is? it is gps. you can flag the people who check in that you don't like. i would love this so i can run into people. i can run into my exwhen i am looking fabulous as opposed to running into them when i am looking -- still fabulous, but not as fabulous. >> i owe my exmoney. >> that doesn't lower the price. she is not going to knoc

there will be a more personalized app. it will be from the career history, seniority, and connections to show more relevant articles. it will be released in the third quarter. microsoft outlines its policy on when it can search user e-mail accounts after revelations that it scanned the e-mails of a blogger who had microsoft trade secrets. microsoft will not search e-mails unless there would be a court order. even if the search takes place, it will only look at relevant information. now to the top story of the day. tech executives, including eric schmidt, are meeting with president obama today at the white house to talk about the nsa and government surveillance. marissa mayer was also invited but could not make it on such short notice. megan hughes is in washington. has this meeting been going on for two hours now? >> we understand from sources inside that the meeting has wrapped up. we have not seen the ceos leave just yet. it is not exactly clear. we know the meeting started at 4:00. it lasted for more than one hour. we d

here's the thing if you go to their website, it says available on the app store.e couldn't find it on the app store, but you can join apparently a waiting list here because a bunch of people want to try it out. makes me think could this actually be a spoof, a fake. i could see it being a very legitimate app but you can't download it yet so we can't prove it. >> darn! i really wanted to try it out. >> i know. >>> what do you do if you are an avid wakeboarder but the lake in your area is frozen over because you are in latvia. it's kind of cold right there now. just grab yourself a big old saw. start cutting through the ice. >> what? >> uh-huh. they start shaping it because they're not just going to break the ice on the water. they're going to create ramps and rails using the ice so that they can actually pull some stunts using a pulley system. >> whoa. >> you really got to love what you do in order to put this much time and effort in to accomplishing this. >> that is pure passion. ♪ >> i have a feeling these guys have done this before. they seem kind of good at this

plus, it has apps like vine -- and free cloud storage. lumia icon is so great, even our wipeouts look amazing. ♪ honestly, i want to see you be brave ♪ ♪ >>> as the fallout is continuing for consumers of target, another retailer says it's working with the secret service investigating a possible breach. sears holdings going public but not disclosing the scope or timing of the possible cyber attack. now the consumer financial protection bureau is making a push requiring all credit card companies to offer customers free credit reports, but is this enough? let's bring pat powell. you always have great advice. is the secret service being called in? >> isn't that amazing? everywhere you look the fbi, the secret service, i've got ags around the country saying we are going to go after the companies. everybody wants to get into the act. at the same time, it is the least prosecuted crime in the country, the fastest growing crime in the country. in 2012, 12 million americans were victimized by this. according to the fbi, every three seconds somebody

the secret app, chocolate town. i bet you want to hear more about those. >> no secret any longer. >> i talked to michael heyward about the deal next. ♪ >> this is "bloomberg west." now chairman and ceo of the dc-based investment firm, revolution, and i started by asking him about valuations, gettings like what's at bob by facebook for $19 billion. no significant revenue. twitter with a $30 billion market cap, having never turned a profit. take a listen. >> the valuations are healthy. there is no question about it. andanies drawn like crazy people are trying to figure out what they will look like five years down the road. andtimes they guess right sometimes they guess wrong. you cannot argue the valuations are not pretty rich and pretty. you a is. i know there is concern about a bubble, i do not think it is broad-based. there are a number of companies that are healthily valued and some may be overvalued. a lot of companies are fairly valued and many are undervalued. you cannot take it with a broad brush. you have to

with. >> way with the stream's second screen app.et exclusive app content, receive graphs quizzes and guest information. interact with other app users in real time. you can be our third co-host. vote tweet and record video comments and we'll feature them on air. use the app and drive our community's discussions on live tv. this literally puts you in the control room. download at uh a app and use it every stream show. >>> bringing missing children home act, aimed at improving response procedures in cases of missing children. patty is news legislation a part of this process? >> i think it is a parts, whatever builds what we have learned along the way. now we learn about children who are still out there, there is a great amount of hope and we have got to be responsive to new tools and new information, i love social media and the connection it brings in but i also like working with law enforcement so they can sort out leads. they are better at that. >> also working with parents. peter mckenna, how about parents keeping a better eye on th

i want to quickly talk about my favorite app out there. it's an app called lose it. to track your food and exercise. you can scan a bar code. they've got menu items. it's soaks tensive. you can put in any kind of enter size and tell them how long you did it and it will tell you how much you would have to do to bush. we'll do an entire upper body workout with two cans of soup real quick. so easy. you want to work your arms. bicep curls, keep them at your side. palms will face in. bring it up and in. so easy. i want you to do 50 of these, then turn around and do 50 curls. stomach tight the whole time. then put them down. let's go all the way back without bending over. >> plighting the coat. >> once you do that, i want you to clap back together. you start feeling that in the triceps. 50 of those. >> this is tough. >> hold this and bring it to the front. >> tough for you to watch. >> and then down. you do 50 reps, you will work just about all parts, biceps, triceps, shoulders. >> that's manageable. you're cooking dinner and you can do that. >> all pureries the soup. >> l

a couple of years ago, i started making apps and until -- i had a couple of apps in the app store. the matchmaker app. the main part is when you turn on the matchmaker, it will let me know when there is someone nearby who is compatible. walk down the street and you could be passing by the perfect person and would never know. with this app, it will let me know. a good place to get out of my apartment. when i'm doing it, i zone out. up really late working on coding and sometimes i dream in code. coding experiences were in middle school. i realized i could make games on my graphing calculator. i was probably the only one doing it. maybe some boys were doing it. growing up, i was not considered beautiful and i was not popular at all. it brings me flashbacks. i think people put too much stock in beauty and there are some people who may be programming and other things that are not getting the attention they deserve because they are not a victoria's secret model. [inaudible] programmer be a customer why can't a girl like me be a programmer? why can't everybody learn how to code? why if i'

the chase mobile app. >>> a 31-year-old vacaville man is out of jail after what some are calling the biggest wine heist they've ever heard of. wine makers are labeling a wild theft. >> reporter: 492 expensive bottles disappeared sometime after february 15th. neighbors reportedly said warehouseman jose pina was giving away free wine. police say he was caught with 73,000 in cash. they found 55 cases but almost 300 more are missing. some was found as far away as washington state and southern california. >> they traveled very fast after the theft and very far. >> reporter: chief tracy stewart says the unidentified wineries that made the wine will not resell recovered bottles. >> don't know if they were properly handled. they don't want to sell customers bad wine. >> reporter: what napa wine makers call a first of its kinds. >> i think we're all surprised. >> reporter: kr rombower. >> they obviously had an inside line and knew how to get the wine. >> reporter: they've only gotten a fraction of the wine so bewar

, the designers of the app didn't design the entire app. they take off the shelf pieces of software, and ten they're not themselves -- then they're not themselves aware of all the information that software's collecting. what kind of responsibilities do they have and does the ftc have the kind of tools it needs to deal with an ecosystem like that, where there's all these pieces that come together; the device, the software, the service provider like verizon or at&t? how do can you deal with all of these pieces? >> guest: i think that's a very important point that you're making and, yes, the ecosystem itself is very complex, and there are a number of different players. i think what we need to do is we have jurisdiction over a good number of those players, not all of them. we do not have jurisdiction over common carrier services, for instance be, and by that i mean that there is an exception to our authority under the ftc act which means that we don't have jurisdiction over what would be traditional voice services, for example. we actually thin

a couple of years ago, i started making apps and until -- i had a couple of apps in the app store. the matchmaker app. the main part is when you turn on the matchmaker, it will let me know when there is someone nearby who is compatible. walk down the street and you could be passing by the perfect person and would never know. with this app, it will let me know. a good place to get out of my apartment. when i'm doing it, i zone out. up really late working on coding and sometimes i dream in code. coding experiences were in middle school. i realized i could make games on my graphing calculator. i was probably the only one doing it. maybe some boys were doing it. growing up, i was not considered beautiful and i was not popular at all. it brings me flashbacks. i think people put too much stock in beauty and there are some people who may be programming and other things that are not getting the attention they deserve because they are not a victoria's secret model. [inaudible] programmer be a customer why can't a girl like me be a programmer? why can't everybody learn how to code? why if i'

. >>> there's a new smartphone app, it's a lifesaver, literally. brian is following it live in our new york city newsroom. bri brian? >> the app was launched in 2012, but last week, this is how it works. those trained in cpr is trained are encouraged to download. then a notification is sent out through the app alerting nip within a quarter mile of a victim. a map then guides the citizen rescuer to the victim as well as any public defibrillators. alerts are only made if the victim is in a public place, bringing people help while the ambulance is on the way. >> if we wait six or seven minutes for our first responders to arrive on scene, you're talking a reduction in a chance of survival by 60% to 70%. so the application is really giving you the everyday civic minded citizen a chance of becoming an everyday hero. >> every day more than 1,000 americans die from sudden cardiac arrest. it's a leading cause of death for adults over 40. you don't necessarily need to be certified in cpr to download the app. all it takes to save someone's live is 100 compres