another problem was that actually not having lots of journalist apparro for the credit world suited thebankers just fine. i nothing there was deliberate by the bankers, let's fight but we were doing but it was one of those situations that suited everyone rather well. the bankers became like the financial preselect, who spoke financial latin. the conservation just sat there. the congregation by and large were happy to-- as long as they bus everyone from time to time and the funny to priests felt no need to talk about anything but financial let in. there was a feeling that this is all complicated. let me get, the. of course, politicians didn't have much incentive either come up because it was a contest the credit boom, so everyone was going along in and join the party. there's also the simple problem that almost anyone who understood what was going on with credit, as i say, intended to work in the credit world. because guess what, they got paid ten, 20, 50 times for than journalists. the media relative to fight is reflected the bigger padden in society too. [inaudible] [laughter] >> i get