when apple's iconic 1984 super bowl ad to apple's product launches and the words that kept apple fans on the edge of their seats. steve jobs new how to sell. >> an ipod. a phone. are you getting it? >> the secrecy and the kind of futer that apple brings to every product launch whether they're in consumer electronics or clothing or automobiles, they can learn from apple and what they do. >> reporter: for jobs, apple was his passion and that is what he credited his success to. >> the only way to do great work is to love what you do. if you haven't found it yet, keep looking. and don't settle. >> jobs never settled. his reputation for being a perfectionist is legendary and if a protoo type didn't meet his standards he had no problems scrapping it and starting over. he rejected the first two iphone prototypes. he never brought anything to the market that he didn't believe in. >> he was tough, too. remember in his early days with his employees if they came to him with an idea he didn't like he simply said, that's a dumb idea. >> to this day, apple employees don't tell you it was the easies

in africa apple products are not widespread but apple's influence is changing the way people think. cnn's david mckenzie joins us live from an internet cafe in nairobi. he is in fact coming to us live from his own ipad. the fact that you're able to join us via your ipad in nairobi is testament to how steve jobs and his company have changed the world. >> reporter: that's right. steve jobs and certainly technology companies in general. two years ago the fiber optic cable hit kenyan shores. that's revolutionized things here in kenya. this is an internet cafe in the middle of downtown nairobi, nina. [ inaudible ] they are increasingly connected. they've been inspirational. apple helped push other companies to come up with cheaper alternatives, the smartphone, the tablet. all of these become a crucial technology for your average person in africa. >> okay, david mckenzie, we'll have to leave it there. obviously david's ipad may be technologically advanced, we're having a little bit of trouble with getting the signal. we apologize for the quality of the audio and video on that. andrew? >>

apple knows that. apple didn't even bother trying to replace him.and that's fine. you know, when i think about steve jobs, i don't just think about a ceo. i think about a visionary. i think about somebody who knew how to package products, deliver them and then tell the tale of them on stage in a way that, you know, people try and do and they just fail. >> we've been watching video of him on stage and he was something of an entertainer. probably the best in that industry when it came to introducing products and that sort of thing. but there's also, you can feel an entertainers grip in an apple product when you open a box. you get an emotional reaction to some of the ways you experience that product for the very first time and you get the feeling that steve jobs knew, he knew this thing is going to amuse me, in a way a standup comedian knows this will get a laugh or a dramatist knew this would get a tear. he knew what the emotions would be. >> he knew it on stage and knew it away from the stage. what he understood is product experience was not simply

the apple store. that has not stopped people from coming by and turning this into a memorial for steve jobs. it's open 24 hours so always a steady stream of people but today they came bearing more than their apple gadgets. >> exactly. i'm chris wragge. when i pulled up this morning along the side with construction there was some graffiti i love you, steve, and spray painted on there. people are leaving their mark leaving flowers and lighting candles. the one phrase we have heard over and over since the death of steve jobs announced he changed the world. >> hard to find anyone who would disagree with that. we begin our coverage with john blackstone who is outside apple's headquarters in cupertino, california this morning. john, good morning. >> good morning. >> reporter: here at apple's headquarters the flags have been lowered to half-staff and people coming here to his nearby home and palo alto to leave flowers and condolences. while steve jobs touched people around the world here in silicon valley it

and apple with steve jobs. could apple products louvre there -- lose their luster now that steve jobs is not marketing for them anymore? >> i do not think so. i think apple events are very popular. they were popular because of the showmanship. there was always one more thing. people were very excited. as long as apple keeps making phones that everyone wants to buy, making laptops everyone wants to buy, i think they will get along just fine. >> thank you so much for joining us. joining me now in our studio in singapore is brian ma. mr. biggs was talking about the presentation of steve jobs, the event at cupertino, california, which is awaited annually. you attended 110 years ago, when the ipod was launched. steve jobs was making the presentation. what was it like? >> it is what you see when you are watching the web cast. he was very charismatic. very interesting to watch and hear what he had to say, and the products that were launched. one of the memorable things at the event -- the apple motto is "don't steal m

app ll steve jobs, apple without steve jobs, apple with steve jobs. so pretty clear that the guy is-- he's my best friend. i confess to that. he's an extraordinary human being. not only, i mean the imac was his idea. he didn't build the imac, he didn't do all e work but the idea to build a computer that was different. the think different campaign. >> rose: so basically he had-- this is an interesting study in marketing, what you know something about. this is-- and promotion. >> i just learned from steve. >> rose: it is the idea that you had to come up with a new idea, a new image, a new sense of this is something, this is a changed circumstance at apple. >> yeah. >> rose: it was a triumph of what they did. >> and apple, the big knock on apple was that it was different than a pc. so steve decided that was our strength and our weakness. so the think different campaign. who are we. we do appeal to people who think differently. the idea that the pc was much more conformist. the apple mac is different. that we think it's dramatically easier to use, it's fa

apple computer has certainly -- i keep saying apple computer.how you, at its core, this is a computer company that's changed. i have an apple 2e in my garage, you know? he's a baby boomer, generation x, generation y, it's changed. here's something else, i heard kristie lu stout mention this before. hundreds of thousands of people have a job in china because of steve jobs. it's connected american teenagers with baby boomer and silent generation americans. migrant workers in china. he's changed the world. on a scale, i think you have to look at henry ford and thomas edison, he will be in the history books along side those gentlemen. >> i think he spoke the language of the consumer. i know he was beholden to his shareholders but you didn't get that sense from him. that's what makes a marketing genius as well. christine romans, i'll join you in just a bit. thank you so much. >>> in about ten minutes we ask cnn's richard quest what's next for apple? first, more of steve jobs in his own words. here's steve giving a speech to stanford graduates back in

the apple store is mobbed.hen i asked children what they liked about america, because we spent some time with kids, i mean, it was iphone, and they would all yell it. i mean, that is really a synonym for america. and at this time when our country's taken a hit reputationally from the financial crisis, it was apple that really stood for what's wonderful about america around the world. so this is something that will matter to a lot of people far away from here. >> it certainly will. his impact not only in the united states, as you point out, around the world. all right. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come back. [ male announcer ] there's just something about werther's caramel that makes a chocolate so smooth and creamy, you don't just taste it, you feel it. ♪ do you believe in magic? ♪ ♪ it's magic ♪ [ male announcer ] it's a comfort that comes from the only caramel worthy of being wrapped in gold.

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the apple store is mobbed. when i asked children what they asked about america, because we spent some time with kids, it was iphone, and they would all yell it. that is, really, a synonym for america. at a time when our country is taking a hit financially, it was apr apple that stood for what's wonderful about america around the world. this something that will matter to a lot of people far away from here. >> his impact, not only the united states, as you point out, around the world. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come back. where do you go to find a business backed by the superguarantee®? only& suonline.s®. on your phone. or in the book. go to superpages®. and let the good guys save the day. every time a local business opens its doors or creates another laptop bag or hires another employee, it's not just good for business. it's good for the entire community. at bank of america, we know the impact

the apple store is mobbed. when i asked children what they asked about america, because we spent some time with kids, it was iphone, and they would all yell it. that is, really, a sin ynonym for america. at a time when our country is taking a hit financially, it was april apple that stood for what's wonderful about america around the world. this something that will matter to a lot of people far away from here. >> his impact, not only the united states, as you point out, around the world. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come backo , panda moon... how about chinese at home with wanchai ferry? you can make it in just 14 minutes. mmmh, orange chicken. great. i didn't feel like going out anyway. [ male announcer ] wanchai ferry. restaurant quality chinese in your grocer's freezer. ♪ ooh baby, (what) can i do for you today? ♪ [ female announcer ] need help keeping your digestive balance? align can help.

was always apple.n he reemerged i i this it was 1997. he called me that week and was pushing to do more things at aol. at that time post of the people in the industry given up on apple, had written it off. and he believed and that passion came through the phone line. and sure enough, suddenly the apple started making some moves and a few years later, and a few more moves and now is the most valuable, most respected, most loved technology company. that is the key part. most people in the technology industry focused on creating useful products, steve focused on products people could really fall in love with. >> brown: staying with you steve case wa, about keeping the control of the products so that once a person was part of the apple family or group, you were there, right, you were hooked. >> well, the problem is hooking people, he wanted them to fall in love with apple products and stay with apple products but also a real passionate belief that that was the better way for consumers. simplicity was crit

just moments ago, apple put out a statement, saying, quote, apple lost a visionary and creative genius and the world lost an amazing human being. they went on to say, those of us who have been fortunate enough to know and work with steve have lost a dear friend and inspiring mentor. steve leaves behind a company that only he could have built and his spirit will forever be the spirit of apple. go to the apple site and this is what you see. steve jobs. his death came the day after apple unveiled a new line of products with the kind of show and tell he once was famous for. a lot of talk about that tonight. we'll look back at the life of steve jobs with dan simon. >> reporter: steve jobs was a modern day thomas edison. >> you can do multifinger gestures on it and, boy, have we patented it. >> reporter: he didn't have a patent on his own look but he was rarely seen without tennis shoes, levi's and a black shirt. he was legendary for his flair and showman ship. >> amazing. the screen float mismidair. >> reporter: his mother, an unwed college student, put him up for adoption. he developed an

in so many words, he was apple. he and steve wozniak founded the company, but he we'ove it into e fabric of a generation. he created products that seemed inevitable. let's turn it over to "piers morgan tonight" hosted by wolf blitzer. we'll be live again at 10:00 p.m. with more coverage. wolf. >> good evening, i'm wolf blitzer, sitting in for piers. a live picture of apple headquarters in cupertino, california. steve jobs, the man who put the world in the palm of your hand, has died. the 56-year-old apple co-founder was the father of the iphone, the ipad and the ipod. the man who started apple in a silicon valley garage and built it into the world's leading tech company. he started a worldwide computer revolution. he died peacefully today, surrounded by his loved ones. apple announced jobs passing on its website. those of us who have been fortunate enough to know and work with steve have lost a dear friend and an inspiring mentor. steve leaves behind a company that only he could have built and his spirit will foreve

apple's hometown.k sayer of our san francisco station kpix reports. >> reporter: at apple's world headquarters an ipad with the photo of steve jobs illuminates a small memorial in his honor. employees, friends, competitors and just plain admirers came here to honor a man they call a true visionary. >> it's really a sad day. >> reporter: jaffe is a former employee. >> i really felt that all of the products i use that i depend on throughout the day, be it the iphone, the ipad, or the macbook, it's a manifestation of his vision. >> reporter: when cupertino resident richard sherette heard the news he brought out his bagpipes and played "amazing grace" for all to hear. >> i guess when they hear the music the next time, they will think of steve jobs and continue to think of many day and apple and what we lost. >> reporter: steve jobs founded apple in 1976 and while jobs may be an international figure, he is also closely linked with cupertino. >> the rise of cupertino as a city had the face of apple on it and

i'm back at apple. loving every day of it. >> reporter: but in 2011 he took a second medical leave, though he didn't entirely leave work behind. he sat beside president obama at a dinner with silicon valley leaders. he appeared at an apple conference to promote a software update. and he turned up at a meeting of the cupertino city council to unveil plans for apple's ambitious new headquarters. >> i think we do have a shot at building the best office building in the world. >> reporter: in the summer of 2011 by stock market value, apple passed exxon to become the most valuable company in the world. even as his health deteriorated, steve jobs seemed as competitive as ever, always pushing to keep apple at the forefront of the fast changing digital revolution. in the last year or so it almost seemed that steve jobs was racing to get things done. apple and steve jobs introducing the ipad, unveiling the company's new headquarters. it seemed that indeed his mortality was coming through, and, scott, in silicon v

he had a vision for apple. he really put them on the map. >> it is very innovative, open to new ideas. everything about apple is out of the box. >> he will be considered an industrial giant on the scale of thomas edison and henry ford. one of the greats of all times. >> peter, not far from where you are, he leaves a legacy in silicon valley. >> that is right. california is very proud of steve jobs. that is how people feel about steve jobs. he managed to achieve at apple and all of the gadgets, the computers, the macintosh computers that he developed over the years. the iphone and the ipod, people use these gadgets every day. not only in california, but around the world. look at the internet right now. a lot of people are tweaking the the very familiar apple symbol. if you look at the website, it is then replaced with the word steve jobs. it is a black-and-white photograph of steve jobs. he is someone who has affected so many people around the world. not everyone realizes how much this man has affected them. he

what apple planned on. apple is moving forward. really a day and night, couple dates for the apple fans and the people who got so much from steve jobs. fans, employees. as for the company they dedicated their website to a memorial to steve jobs, quotes from him, a chance for people to e-mail thoughts, condolences. set up an e-mail address, rememberi rememberingsteve@apple.com. because of what jobs put in place six weeks ago to move forward. really a chance for people to look back on an amazing figure from silicone valley really a figure who belongs to the entire globe. six weeks ago at apple campuse and ran into people from germany taking pictures by the sign. they said he is as big in europe as in america simply because the the products are as big anywhere, as they are in america. he is truly a worldwide figure. in contact with apple employees right now. just got word from some one from apple saying we are all feeling this. this is something that people have known was coming, but it still hurts when you hear it. steve jobs, 56 yea

at different apple source.steve jobs he was up computer inventor, but this goes beyond his achievements. the emotional outpouring that has been taking place really suggest that he was more than that. this is really been a remarkable evening in a real tribute to steve jobs, the computer executive to the rest of us. >> the crowd might grow over the next few hours. and when each check something out some people might have gone there spontaneously but others went to cut defense like this on facebook popped up this is title remembering steve jobs invites people to me about the apple store in our san francisco tonight he read letters to get together and say goodbye to a man with a change of our lives, rest in peace. and just moments after the news as steve jobs guide, this appeared on apples swept right. it said apple has lost a visionary and creative genius in the world has lost an amazing unami. those left have been fortunate enough to work and know steve have lost a dear friend and an inspiring mentor these leaves

jobs remade apple as a mobile powerhouse and never looked back. >> today apple is going to reinvent the phone. >> in 2007, he launched the iphone. three years later, he announced apple's first $20 billion-plus quarter. but jobs' changing physical appearance as he announced one success after another was a sign post to his problems. as itunes took off he announced he had had surgery for a tumor on his pancreas. he had a liver transplant. >> i now have the liver of a mid 20s person. who died in a car crash. and was generous enough to donate their organs. and i wouldn't be here without such generosity. >> after the ipad's blockbuster holiday season. he said he would step away again. we saw him as apple launched the ipad ii and it's icloud initiative. but then jobs announced his resignation. saying he could no longer perform his duties as apple's ceo. a creative tigtan of american business, he's survived by his wife and children. >> he wasn't only a visionary because of the products he created, but because of the focus group-freeway he created them and marketed them. joining us is the host o

apples flow seamlessly through the fabric of her life. her children play on the ipad on the way to school, she exercises to itunes and her office is anywhere, like this coffee shop which could pass as an apple store. >> steve jobs is really being considered the thomas edison of our time. i just felt like our culture had experienced a great loss of innovation. >> steve jobs went to the outer limits of computer technology and truly inspired not only my generation but the entire world. >> reporter: there have been almost three million tweets about jobs' passing. condolences have poured into apple stores in hong kong, beijing, london. in tokyo, a candlelight vigil steve jobs would have appreciated. >> everything has been changed as a result of apple and steve's vision. i believe the wheels he set in motion can never stop. >> reporter: jobs once urged the world to think different. because of him, the world does. bill whitaker, cbs news, los angeles. >> pelley: he even thought different about life and death. jobs learned that he had pancreatic

same thing with apple.f privacy, really, to allow apple to develop good things the right way. so, he was more than anything else, he had really good control of himself. really good discipline. >> steve wozniak, thank you for being with us this morning and sharing your stories about steve jobs, we sure appreciate it. >> i'm sorry to be here and i'm glad i didn't get into tears yet. >> thank you so much. >> our thoughts are with you and his family and with all the people working at apple this morning who are working with a heavy heart today. thank you, sir. >> a heavy heart, but with some great memories. steve wozniak gave us some good laughs in there about how they started and that's the mixed emotion i'm running with. i'm sad about steve jobs, but kind of really heartening to remember that there are people and steve wozniak says there are kids still doing this. >> with no money. >> steve jobs leaves behind a legacy that young people can latch on to and think, i can do this, too. i can make it even though i

apple pie, big sheik antique bowls of wooden apples, read and golden, apples pencils, produce framed on the library wall, texas vegetables from the rio grand empire. i am an american first, then a texan he would say not understanding he sounded like auggi march. the clues are there, i later realized. a man's fate is his character. you always have to show off and tell us what you know, carl said. i'll be in washington next week i say. i have an interview, i have to close of peace. you promised me, you said you would stay away from washington state. you sat right here and said you would not go to the cascades. he yells as loudly as i have ever heard him. washington, d.c. i shout back. i have the trait as well. [laughter]. >> as you are thinking about that, i would like to ask you to give us one more. there are 2 completely surprising and interesting substories woven through this narrative of your brother, 1, your fabulous aunt character in mexico getting frosty into mexico and running around with frita caller and your discovery of apples? >> this is astonishing, are we talking about th

even some apples.apple's board of directors said steve's brilliance, passion and were the source of countless innovations that enrich and improve our lives that will be the challenge for apple executives now to carry that torch and find a way to continue that me men item that the company has. -- that momentum that the company has. >> he his last few years making sure things are ready to go. most of us are glad to have had the tune to spend time with the company with -- had the opportunity to pen time with the company while he was there. >> they still have the best design team and on and on. >> reporter: the cupertino headquarters in mourning. new ceo tim cook put out an e-mail telling employees there will be a memorial service and they set up a web address for tributes. as everyone wonders what will happen to apple how one thing the company promised in a statement, his spirit will forever be the foundation of apple. amy hollyfield, abc7 news. >>> apple fans health an impromptu memorial in san francisco

disney ceo bob iger and apple ceo steve wozniak tell the story of our apple computer went from a garage startup to a company worth $350 billion. >>> and public outpouring. moving tributes around the world, all over the internet, to a giant business, technology and entertainment. a special edition of "nightline" starts right now. >> announcer: from the global resources of abc news, with terry moran, cynthia mcfadden and bill weir in new york city, this is "nightline," october 5th, 2011. >> good evening, i'm bill weir. he was our eddy sisoedison, our. yes, steve jobs was the most successful businessman of our generation, but deep down, he was an artist who worked in metal and glass, plastic and pixels. and the ideas that live inside his machines completely change our definition of form and function. after surviving pancreatic cancer and a 2009 liver transplant, the 56-year-old founding father of apple computer died tonight. he is mourned by his wife, four children and millions around the world who could not wait to see what he would come up with next. >> reporter: before he put a virtual

apple. stock price sky rocketed when he came back to apple. >> you said it. you know, it's incredible. you're right, steve jobs was apple. he rolled out the ipod, itunes, the iphone, the ipad. you know, he made computers cool. he was known for his aggressive leadership style, as well. you know, some people found it abrasive, but wall street loved it. look how much they loved it. the stock, look how it performed under jobs from 1997 to this year, up more than 6,000% and even briefly topped exxon this year to become the world's most valuable company and now jobs leaves behind one of the richest and most iconic companies in the world. kyra? >> alison, thanks. >>> next, steve jobs like you never heard him. we're playing the commencement speech that he gave to stanford students back in 2005, a rare personal look at a very private man. we're back in three minutes. ♪ a refrigerator has never been hacked. an online virus has never attacked a corkboard. ♪ give your customers the added feeling of secu

of course, all around the apple campus you can see lit up apple like the one behind me. and a lot of them have little memorials growing. we have two bouquets of flowers here and there's also an apple down there left by a man who says thanks, steve, it was an honor working for you. last night employees former employees apple customers and friends came here to apple's world headquarters in cupertino to pay his respects. one playing bagpipes, others lighting candles and leaving mementos for a man remembered as a visionary. we spoke with apple cofounder steve wozniak last night about his musings on his former partner. >> he was also a person who would see a technology and think this is what it could give a real person in the world a user so psychology-wise he related so well to the users, the buyers of products, so marketing i would say was his greatest strength. >> reporter: there's also a growing memorial at steve jobs' home in palo alto that is going up in his honor. we got a statement overnight from president obama on steve jobs's desk saying steve was fond of saying he

>> i think the question is, was steve jobs bigger than apple or is apple bigger than steve jobs? there will be a lot of speculation as to whether tim cook can lead this country or be a force to innovate. on the other hand, of course, he was a pioneer and a visionary. he really brought apple back to the brink of being irrelevant back in the late 1990's. he has been at apple for about 14 years. he does not have the same personality as steve jobs, but you could argue the products are such a part of our lives, they have permeated our culture some much they can continue that momentum. is not an easy question to answer in the short term. >> this is not just about out all. is there anybody else out there takeover this iconic status apple was endured for so long. -- has achieved for so long. >> that is the top boy to fill. he founded the company in 1976. -- that is a tough void to fill. google, facebook, but these are more software companies. although google is getting into the harbor space with android and so forth. apple pushed the idea of technology being elegant and stylish and havin

jobs returned to apple as ceo. he helped changed the face of the movie, music, and computer industry. with the ipod and itunes, the company flourished. >> just like the sony walkman revolutionized portable music listening 20 years, a in the digital age, ipod is doing exactly the same thing. >> and later came the iphone and the ipad. but in 2003 at the height of his career jobs was diagnosed with a rare form of pancreatic cancer. in 0 nine he took a leave of absence from running apple to focus on his health, and earlier this year another leave of absence. he remained on board as ceo, and despite his illness jobs continued to drive apple's innovation and success, a hands- on creator passionate about the consumer experience. >> that's what it looks like. very thin. >> and just a few interesting fax about steve jobs. he saw his very first computer terminal at nasa's ames research center when he was 11 years old. he got a summer job at hewlett- packard before he even finished high school. and jobs enrolled in college in

steve was the act, a co-founder of apple is camped outside of the apple store in los angeles. >>darya: everyone is going to get in on the funds as soon as the doors open. 8:00 a.m. is when the early opening is for apple, best buy, verizon, at&t and sprint as they get a jump on the iphone 4s. >>darya: to date is a date of remembrance in honoring steve jobs. 11:30 a.m. in the parking lot of hurricanes electric. >>mark: we want to know who you think is the best carrier for the iphone. visit us on our facebook fan page. >>james: here is a look from the james lick freeway. looking back at san francisco, it is a cool, clear morning. i want to focus in on the east bay before we get into the forecast to point out what we will see in some of the area's temperature wise. oakland is 80 and sunday. it will be another set the pace. livermore, a free spirit and another lost a house staff. theories support to test a theory here thought thought lower eighth half of if if who pfitzner >>george: traffic can change in a snap. so far it has been a great writer around the bay area. we have had no

as ceo of apple.t was a long conversation because it went on for quite a long time. at one point, he's still telling me about all the things he wanted to do. and i said i didn't want to in the book violate all of his specific ideas but just he said i could talk about the geral things in the book. and so i said well what's it like to leave the company you founded. he actually got mad. it was like he snapped back and said what are you talking about. i said what do you mean. he says i'm not apple. i'm going to be there, i'm going to help wit the products or whatever. and i think he thought i would be around for a while. but it was odd because later in the conversation he suddenly shifted into the past tse and he suddenly said i've done all that i can do. i didhe best icould. so you know, he was quite emotional. >> chaie: thank you. >> thank you charlie. captioning sponsored by rose communications captioned by media access group at wgbh access.wgbh.org --g@

the apple family and people all over the world as you see are mourning the death of the apple co-founder steve jobs. we're following reactions from people to this sudden news, governor jerry brown is releasing a statement saying that steve jobs was a great californian and a great innovator who demonstrated what a totally independent and creative mind can accomplish. few people have made such a powerful and elegant imprint on our lives and we wish to express our deepest sympathy to steve's wife in their entire family. now he had been battling pancreatic cancer as remember, he stepped down as the ceo of apple in late august as his health continued to deteriorate. steve jobs did today at the age of 56. we will take a short break and be right back. [ male announcer ] if you're ready to get more from your tv service, now's a great time to get at&t u-verse tv. make the switch! [ female announcer ] call to get u-verse -- now with free hd -- only 25 a month for six months -- our lowest price ever. plus get up to 182 channels with hbo and cinemax free for three months. [ male announcer ] u-verse