tonight, genius apple trade. how would you like to make money on apple whether the stock goes up, down or nowhere at all? get in on the new mini, but it is my close trade on the battered tech giant. he'll show you how you can make money, too. plus, talk about a deal on wheels. carter and ennis are getting in on a trade on ford to make three times your money in three months. they'll break it down. why are all of those options traders going postal for aeropostale. scott nation tells us why they're in fashion. the action begins now. >>> welcome from the nasdaq market site in the heart of new york city's times square, i'm melissa lee. these are the trades and stocks closing on the highs of the today. sweet talk out of washington, but there's only one stock america is watching right now, apple. it reversed and closed flat for the session, setting up for an apple rally. let's get in the money and find out right now. ennis, what did you make of the action? >> i was trading a lot of apple today, you can follow us on twit

pure apple genius. moving on, today marks the two-year anniversary of the general motors ipo from bankruptcy. it's been a rough ride, but surprisingly gm has been one of the best-performing auto stocks this year. what about its rival, ford? could that be a better bet going forward? let's call to the charts, find out with the man who has driven a ford lately. carter of oppenheimer. three charts, two of the same timeframe, let's take a look and we're in the long side here. we think things look quite good. minor trend line in effect since the lows, what's important is that the stock has been outperforming the stock market. it's up since september. market is down hard. relative strengths, important. it's right on the trend line. next chart, same timeframe. you can draw the lines a different way. same timeframe, same chart. you can call it head and shoulders bottom it broke out at the neck line. when you fall back to the level from which you broke out, it's a great pivot point to get long. a little bit longe

. >>> and, biting apple. lukewarm sales for the new ipad mini. stock prices crumbling to a five-month low. are competitors finally getting the best of the house that jobs built? >> announcer: from the global resources of abc news, with terry moran, cynthia mcfadden and bill weir in new york city, this is "nightline," november 7th, 2012. >> good evening, i'm bill weir. well, as the happy obama family flew back to washington today, a few conservative pundits observed that if only america had the same demographics as it did under ronald reagan, mitt romney would have won. yes. and if jonie loves chachi was still in primetime, people wouldn't laugh at my parachute pants. the country is changing in waves. and what last night taught us is that the party that knows how to ride those waves wins. here's my co-anchor, terry moran. >> reporter: america awakened to a new political reality this morning. >> what happened? >> i was wrong. >> reporter: so were a lot of republicans. >> i so wish that i had been able to fulfill your hopes to lead the country in a

i want to buy apple down here. i think a lot of apple's fate is now tied to these options expirations you have on a monthly basis. >> you're hesitant to pull the trigger. >> i'm hesitant to pull the trigger because of option expiration friday and the belief it's going to slide more. by waiting i've actually done myself a favor. i want to wait and see what comes out on the other side of options expraugs. i'm obviously very close to doing it. the tremendous amount of cash they have on their balance sheet, to me that acts as a put underneath the market. if they wanted to do a significant buyback, think about where apple would be on the other side of that. >> you're fighting against, though, you could name any metric you want and make the fundamental case on apple. if you're fighting against the psychology change, that's a new dimension that you have to take into consideration. >> okay. so what you need to fight that is you need actual earnings results. i believe in january you will have the same type of reaction that

you have seen rimm outperform apple. you've also seen nokia outperform apple. but are you chasing beta in the near term or are you looking longer term for a true investment? and if that's the case, that's where rimm, to me, falls short. >> i'm going to go -- >> i think joe -- here's the bottom line -- >> let me interrupt you for a second. i apologize. i want to go back down to lower manhattan outside that courthouse to bertha coombs who has been covering the martoma case down there. >> matthew martoma left with his attorney moments ago. this morning, essentially, a procedural hearing to formally set bail at $5 million. you'll have to put up 2 million in cash and or property. it's a personal recognizance bond. he has to have three financially responsible signatories. as suspected, surrendering his passport. and fair leeway in terms of travel, can remain in the new york/new jersey area. and his primary residence down in boca raton, florida. he's allowed to travel to florida, as well. preliminary hearing set for december 26th. most likely that will go until the ne

it is apple. fantastic company. we also have to realize that, you know, we have the product refresh going on. that -- there is -- equal amount of downside risk as upside risk to the holiday numbers. if you are looking for the stock to -- you know -- >> what's downside risk when you are talking about holiday numbers? obviously you are talking about the number of iphone sales. could you draw for me what's the line in the sand about how many they have to sell? you say you know what, joe, you are completely sxwrong i will accept that you are wrong. is it 40 million? 42.5? >> you know, listen, our estimates is 49. right. >> that's a great number. >> yeah. great mum. most people are out there talking about 50 million a quarter for the next several quarters. which is -- you know, unbelievable number. that's what's into the models and also been supporting the current valuations. >> collin, joe used really strong words in what he said on friday. generation alibi and all in on apple. you are flat out saying that he is wrong t

so what's at the core of the apple selloff? >> if you are looking to sell, if you are concerned about the market and the fiscal cliff, portfolio managers are either shedding either their largest asset or their biggest winner and apple is likely both. >> reporter: short term, some investors are worried about possible supply shortages of the iphone 5 and whether the ipad mini is priced too high. longer term, there are fears about growing competition from google and microsoft. and concerns about management changes. >> there are concerns about the management team, the transition from steve jobs to tim cook. you had a management shake-up announced recently. you had apple maps released to negative reviews. you have some people who say that wouldn't have happened under steve job's watch. >> reporter: apple's decline is having an outsized influence on the nasdaq 100 and the s&p 500. the tech giant currently has a 17% weighting in the nasdaq 100. that's more than google, intel and amazon combined. apple's weight in the s&p 500 is about

>> all right. >>> this is a chart of apple. and this is a chart of apple on drugs.ut it on the board. downers! ambien, down almost 20% in two months. nasdaq after more than 6% over the same time frame. account nasdaq grow if apple doesn't? that's next. >>> before the break though, what kinds of retail tactics will get you in the store this holiday season? there are your options. go-go, finance.yahoo.com. go vote. that's next. [ male announcer ] this is joe woods' first day of work. and his new boss told him two things -- cook what you love, and save your money. joe doesn't know it yet, but he'll work his way up from busser to waiter to chef before opening a restaurant specializing in fish and game from the great northwest. he'll start investing early, he'll find some good people to help guide him, and he'll set money aside from his first day of work to his last, which isn't rocket science. it's just common sense. from td ameritrade. >>> mark drier went from seemingly successful attorney to calculating criminal mastermind in a multi-million dollar investment fraud. t

. >>> you can call him an apple genius. mike's trade made money whether the stock went up, down or nowhere at all. how did he do it? [ male announcer ] the markets keep moving. make sure the news keeps coming with thinkorswim by td ameritrade. use the news links breaking stories with possible breakout stocks, options with potential opportunity, futures and forex with in-depth analysis. it's an all-you-can-eat buffet for all things trading. thinkorswim by td ameritrade. it doesn't just deliver news. it's making news. trade commission free for 60 days, plus get up to $600 when you open an account. peed train. and you don't want to miss it with thinkorswim by td ameritrade. you get knock-your-socks-off tools, simple one-click orders, real-time paper trading to hone your skills, plus anytime you need it support. ♪ stocks, options, futures, and forex. get your trading on track. thinkorswim by td ameritrade. trade commission free for 60 days, plus get up to $600 when you open an account. >>> where were the options traders pumping

not everyone owned apple.y investors missed apples, embarrassingly missed apple going from $365 last invest to $705 this summer. this is the chance. if you missed it, this is the opportunity. could there be a little bit more downside? always possible. but the risk reward is so positive here. if you missed it, this is your chance. >> good to talk to you. thank you forli that reasonable judge, and john alluded to it, that there were several margin calls and liquidations of hedge funds over skis in apple and i know a number of hedge funds that have in excess of 15% waiting in the stock and understandable. look. i think what happened is apple is kind of a leverage capital play on the equity market. and just as at 700 it was at the absolute peak in terms of funds inflows in to the name. in the last two weeks, it's been the polar opposite. acted as an atm machine for hedge funds, to raise cash. i think this is perhaps close to a generational opportunity in the stock. >> that's what joe called it earlier. he bought i

it will be the future workplace for 1200 apple employees. >> it's exciting because what it says is apple is recovering and continuing to move and expand and grow and we are excited to be part of it. >> reporter: the ink isn't dry on plans for apple's round glass spaceship building to replace its main headquarters in cupertino and the company has already gobbled up space in sunnyvale, now santa clara. a real estate broker says that can only help the lackluster market. >> san jose is next in line and we are starting to feel that interest from tenants coming into this marketplace and so the expansion is continuing southward and eastward. >> reporter: it is a major coup for santa clara with the new 49ers stadium under construction, the city expanding its profile if not its footprint. >> we are considering about 19 square miles but we are using them to the maximum capacity to ensure we have the revenues to be sustainable. >> reporter: apple is it not only company expanding in this area. in fact, its main rival' competitor google is also buying up large sections of mountain view so they say th

is apple cheap?e hitting, what, the highs earlier this year. >> if you look at apple on a relative basis, just free cash flow growth, its market position, and its proven history of sort of creating product through multiple innovation cycle and dislocation, on a relative basis, it is cheap, you know, relative to its growth. it's trading nine to ten times free cash flow to earnings. it's growing earnings well in excess of 20% depending on what you believe. there's obviously huge dividend potential related to the cash balance. >> all right. great to talk with you. thank you so much. >> thank you. >> got the closing countdown next. >> that's right. with this market sharply unchanged right now. >> all right. after the bell, it's an interview you can't afford to miss. we'll talk with jpmorgan chairman and ceo jamie dimon on all sorts of topics. stay with us. back in a moment. you take a clo. ...at the best schools in the world... ...you see they all have something very interesting in common. they have teac

the s&p loss is apple. that's why we talk about the stock. dr. j, apple. you don't have a position. why not? >> i don't have a position yet. it's getting very tempting here. because this area right around 520 to 540 for me is a key level for apple. that basically takes us to the march lows, to that first rally that carried us to march when apple made the first move. they had just reported in the december quarter about 36 million iphones. they came back and reported whatever it was, 35 million in march. since then the stock waffled until the surge up to 700. now we have basically retraced all the way back down to that level. that's why that level is interesting to me, especially in light of the predictions for 46 million iphones for this holiday season. based on them having enough to sell, i think they could meet that number and then the question is, is the ipad mini a winner for them? how much does it cannibalize the other ipad? this is an area i could get interested in buying but no position yet. >> the ra

i want to look at apple.iously an cell very compelling to me, down to 5.30, 5.40 and technologies should have gotten a lift. i also think the financials should have gotten much more of a uplift and i'm long goldman sachs and i wanted to add to goldman sachs and didn't do so. i don't like the price action and the performance. the market today after the significant sell-off that it had yesterday should be rebounding and it's not, and it's problematic and the 200-day moving average at 1980. >> josh brown, are you hiding in the corner like these guys? >> i don't hide. i agree with them, though. well, look, here's the point. so we've recognized this underlying deterioration and fundamentals in economic outlook for month, but the market didn't seem to care so we were happy to play. that's what i lot of people were doing, let's all be honest about it, but this is that weil e. coyote moment where he realizes how far off the cliff he is and looked down. the market looked down and didn't like what it saw. aside from th

. >>> watch out apple. startling new stats on how it now has real competition in its tablet market. >>> let's take a look at the market stats. stocks literally are stuck in a wait-and-see mode ahead of tomorrow's election. dow quietly sitting around a two-month low. the index' worst three-day moving street in a year. s&p is down for a second down day in light volume. the nasdaq outperform being the s&p so far this month and so far this year. the only market in the plaque. >>> latest numbers from the u.s. department of energy show 1.4 million homes and businesses are still without power. 780,000 new jersey residents are still in the dark and pse&g, the state's largest ess esst utilit 78% of its customers have had their power restored. in new york half a million customers still without power. con ed reporting an 84% restoration rate. generators are still powerless in new york. 60 locations serving over 140,000 voters have already been moved. new jersey voters displaced by the storm will be per misted to vote

wanted the android phone makers to pay to apple for some of the patents and things like that, apple does have innovation, a lot of software and features and things like that, i think it is likely htc will be paying apple a -- i don't know if it's a large amount or small amount, that remains to be seen, but i think htc will be paying apple something seeing that apple is so big that it probably won't move the needle on apple's fair value very much. but certainly we're happy with this sort of resolution to these factors, legal is expensive and distract sog we like to see that -- distracting so we like to see that get settled. >> brian colello, thank you very much, from morningstar. >> thank you. cheryl: the closing bell rings, we have 14 minutes to go. you already heard where he sees the markets heading, but coming up, the personal wealth advisor's chairman has 1 billion dollars in assets under management, he's going to tell you which sectors you should be putting your money into right now. don't miss it. ♪ ♪ [ engine revs ] ♪ [ male announcer ] oh what fun it is to ride. get the mercedes-b

he runs apple maps on one ipad and google maps on his other. >> what's interesting about the apple isare in 3-d. so as we zoom in we can change and see the whole scene in three dimensions. in google maps we can zoom in or course, the resolution is just as good. but we don't see it in 3-d. in order to see it in 3-d, we go to google earth. so googles got two applications, apple rolled it all into one. it's amazing they put this together so quickly. in some ways you see as a collector, i'd say i want them both. >> reporter: rumsey acknowledges that making maps always has been difficult, costly and labor- intensive. google is usually regarded as the leader of the digital world in maps, with everything from skyview to street view to google earth contributing to its displays. brian mcclendon is vice president of google maps. >> we worked very hard, we bought data from as many providers who had already been making maps before and tried to bring them together into a unified single interface. the u.s. government's actually a very good source for sort of raw map data, but it doesn't make a good

how much on apple? how much on the snurricane. >> i'll forget about the hurricane but i'll blame everything else. you got it right there, brian. put up the three reasons. they happen one, two, three. i can show them to you on the chart here. one, mr. draghi talked about the weakness in europe spreading to germany. number two, the presidential election affected certain groups very clearly. then apple hitting a 20% decline. you don't believe me, just take a look at the s&p 500. i'll show you how you can do this. we were at about 1,420 or so, right here is where we were about 7:15. that's when mr. draghi came out and talked about europe. then at the open right here, here's the concerns about obama and clear stoshcks around obama election dropping. then right about here we had apple coming out, suddenly hitting $568, that 20% decline. we took another leg down. good news -- why i am a little optimistic -- this is exactly the european close. we had big volume in the u.s. on the spdrs right at the european clo

apple turned into a big heavyweight on the market yesterday. trader scott bauer of trading advantage joins us. good morning to you. it's been a sour apple lately in this market. > > yeah, that's a good way of putting it. people keep looking at some of the support areas that we've seen that apple just keeps blowing right through. first it was that $610 area, then $580, then $560, and now $520 is really the next one that people are going to be looking at. it's unbelievable. the stock is down over % now from where it was just a month-and-a- half ago or so, and that really is, like you said, weighing very heavily on the marketplace. > > and how well does that weigh on traders' minds when you see a stock like apple carrying so much weight? could this become a continual drag on the market? > > it has been certainly over the last week, week-and-a-half. now, if we see further drop from here, and if it breaks through $520 very precipitously, you're going to see the rest of the market come with it. if apple can hold now at $520, which is a real solid sup

>> if you look friday morning when apple was at 504, apple is proxy for the market now. we talk about it as a stock of sentiment having nothing to do with what is happening in the company and how it changed ichb three hours and today another 37 billion dollars. another is going on in the company that is warranting those shifts. it is all sentiment. i think there is more to go. we did sell a little bit. bmw we held for a while and went back to its may levels. we sold some of that but i bought some of our hedge back. i think we could see a few more days of this. i'm not jumping in with two feet to buy into this rally. >> let's bring in dennis the editor of the letter. he joins us now. always good to see you. >> always good to be seen. >> this morning in your newsletter you wrote that you were embracing equities. is this a long embrace or a brief one? >> this is probably a flirtation. flirtation can sometimes lead to love. i was very uninterested in equities for the past two and a half weeks. the manner in which the market closed on friday i pay a lot of attention to techni

i think it's what you saw with apple. >> apple has become a proxy for this market. a huge rally, best since last april. >> out of correction territory. >> look at that, 7.3% gain for a stock that is $565. once again, rick santelli, what did you make of today's action? i haven't seen the ten-year in the last few minutes but i don't know if it sold off commensurate with the rally in stocks but what did you think? >> it didn't. that's one thing that has to be factored into the equation. certainly three basis higher than 158 friday. global stocks coming into our time zone were a bit higher. after existing home sales, the national home index, builders index, being the best level since may of '06, all of those contributed to even more upside in stocks, which made sense. the treasuries, call them party poppers, but they virtually haven't moved the last three hours. >> interesting. margie, what are you telling people here as we wait to see whether or not there's actually going to be some kind of resolution to the fiscal cliff? do you tell people to get involved? do you tell

apple, put up apple here, the important thing about an cell we've seen a little bit of a move on appleays and it's beyond the fact that apple has had a very ugly time since they announced the iphone 5 on september 21st, the stock has been essentially moving down, but in the last -- yesterday and today it moved down more aggressively and that's clearly related to some of the fiscal cliff anxieties, and i know gary made comments about the discretionary spending and i agree with that, but over the last two days it revolved around the capital gains tax anxieties and to protect the gains overall for the year. an sail bit of a brocken stock right now. let's move on and talk about the bank stocks right now. i was very encouraged that j.p. morgan finally announced they'll renew the buyback program. the important thing here, the government suspended it when they had the whole problem with the london wail. it's a good time to stop after a ve very, very difficult day. this, in my opinion is the key group to watch today. they've got to at least have modest gains for the day. >> we'll talk about wh

. >> reporter: from the victoria's secret's pink, to the apple store, people are enthusiastic about buying and it shows. david vaton is on the hunt for an ipad mini and he says when it comes to getting a good deal, sleep is overrated. >> i stayed up the whole night, i did not go to sleep at all. today, so it's been a really long night. >> i got up at 2:00 in the morning. i probably got like five hours of sleep but i'm awkwardly awake right now. >> how much do you expect to save? >> well i just saved 50 bucks on this jacket. i don't know, maybe another hundred, save about $150. >> reporter: more than 145 million people are expected to go shopping this weekend, and while that's slightly less than last year's estimate, retailers are still feeling upbeat about the state of the consumer. stores often make more than a third of their annual sales during the christmas holidays and black friday is seen as a good barometer on the season. >> i think it creates the momentum for the rest of the season and by the looks of it this year i think we're going to have a great season. >> reporter: and when it

do you stand on apple? >> i have my samsung galaxy note. i'm tired of it. i know we are talking about sentiment. they have to pull out another trick out of the hat. for me the iphone not good enough. sentiment terrible. >> you would be a seller. >> i heard what you just said. i agree with it. i am looking for further sell side. >> just to button up, what would you do? buy here? >> the stock becomes very interesting around 540. this is a stock up 41% on the 12-month rolling basis. a lot of people with a lot of gains in the stock which is why i might be a little concerned. having said that this is a great place to buy a great company at a company that is not at an overcrowded trade. >> just one more button up on it. when you saw the htc it is a total divergence from steve jobs. he wanted to fight tooth and nail to come out with a better product. seems like they are settling and coasting on iphone. i did buy google. i would rather be a buyer of googleal google. >> for more let's bring in steven, technical anal

let's go around the horn. >> a derivative play on apple. if the market starts to move higher a great high beta name to own if the market moves up. >> the only commodity that is bullish is natural gas. >> guy. how are you feeling? >> i'm good. strong. >> you wasn't around yesterday. >> thanks for your concern. >> i like apa. it bottomed out around 75. >> the retail space i like target. >> brian kelly. >> we had a drought in the midwest during the summer. we are having a drought now and the winter wheat crop is threatennc

is apple the new coke? a top rated analyst weighs in on why you think it might be the time to cash in on the most popular stock. we told you how to trade it last night so what should we be doing right now? we have to get to the market. we raised 1,000 points in the dow in just a the past month. and the nasdaq down 10%. what exactly is dragging the market lower? even though the loss is accelerated his first news conference since being reelected do you think it is something other than -- >> when you call me by my full name it's like i'm in trouble. >> what is it in. >> it is a great explanation. it makes for great headlines. there is a slow down in earnings that we have seen every day. there is a deteriorating situation in europe. i think it seems to be germany and france getting dragged into this thing. you have geopolitical risks. there are a number of reasons that the market is going lower not least of which is a technical break that we have talked about on the show hundreds of times. the fiscal cliff is i

let's check shares of apple as the market opens. apple shares are down. no, they're up $4. apple has been trading down, the low it has been about 530. of high was 700, when it then dropped 20% so apple is trading up $5, that is a nice little hop of 1% and it looks like it is continuing to rise, seeing real competition from a lot of other imitations. some would say straight competition for the iphone. also those tablets have really given a hit to apple over the past couple months. we don't usually showed charts but when they are dramatic and involve a big name like apple we have no choice but to do so and there is the 20% drop i was telling you about. joining the company is our president gadget guru clayton morris. you have an apple competitor with you today and this is the latest from microsoft. >> it is intriguing. that is the best way to describe it. you have seen all the commercials of you are watching football yesterday you see the clicking of the commercial keyboard. dave: there's more to tablet than nice clicking sound. >> there is good competition held in the marketp

apple shares continue to fall.ow just 2% away from a 20% decline. >> reporter: today apple stock gave up almost 4%. sinking from its high of $705 in september, to a five-month low today. and dancing around the edges of officially bearish territory. >> the growth of the company is spectacular, but it is slowing down. the introduction of the iphone and ipad are in the rearview mirror. there are fundamental changes going on at apple. investor nervousness didn't just start today. >> reporter: how did a company that can do no wrong make such a dramatic turn. >> interesting to watch the challenge from a marketing standpoint. apple used to use long lines as a marketing tool. now they're mocked by samsung. they're facing direct competition around products they have innovated look this never have before. >> reporter: like bad directions from apple's much maligned apple maps, the company suffered rare criticism. tim cook had to apologize for map gate, the ipad minilaunched to headlines of minilines at store. the ipad is losi

google and apple are right in the middle of it.either stock or company is performing well. i think under the hood they're performing well. there's just a lot of pressure. there's a lot of nervousness in the market. samsung's new phone came out. that's really a great, interesting form. people are just, you know, moving money around right now with taxes, end of the year, confusion over where obama's going to sit. listen, there's a lot of signals to get out of both of these stocks two, three weeks ago. for us continuing to talk about it, it's hard to predict. >> what's going to propel apple back up to 1,000? >> that would take -- stock hits 500. now we're looking at a double. company has $120 billion in cash. it's not easy to double a 5, $600 billion company. the stock is really big. wall street doesn't love the value. maybe because so many other great retailers have been left with stores that just become shrines and not selling product. apple stores move things. they're going to be king makers for many years throughout these stores.

apple off of the lows, but whenever apple is lower, so is the nasdaq. monster beverages up today. the best performer in terms of big caps on the feeling that fda isn't going to have a big crackdown on energy drinks. green mountain coffee ahead of its earnings, also up today. acadia is the huge winner today. shares more than doubling on monster volume. more than 45 million shares trading hands. the company has a drug to treat alzheimer's in late-stage trial. rather, parkinson's. they still have a ways to go before sending it to the fda. this stock was trading below $1, folks, in the fourth quarter of 2010. its biggest stake holder took a 5.25 million share stake. nice return. >> good stuff. bertha, thank you. thank you very much. there we are. shares of apple on a tear this week, jumping more than 10%. more good news, research firm says apple's iphone has now overtaken google's android software in the u.s. smart phone. does that mean you should own apple over google? it's one of our favorite topics on "talking numbers." let's do that now. you like google over apple. is that allowed

and, is apple's mini a big flop? first business starts now. you're watching first business: financial news, analysis, and today's investment ideas. good morning. it's monday, november 5th. i'm angela miles. in today's first look: the countdown to the presidential election is on. in what could be viewed as a sign even the market has a case of the jitters about the outsome, stocks and commodities all sold off. new york's flagship apple store on 5th avenue reports a sell- out of the new ipad mini friday. but only short lines were spotted outside the apple store in chicago. at the gas pump, prices fell 8 cents last week, dropping to $3.49 per gallon. and an unusual move by the department of energy, which is loaning diesel fuel to the residents in the northest left without power due to superstorm sandy. let's find out what's on the minds of traders this morning. phillip streible of rjo futures joins us on this monday morning. good morning to you. > > good morning to you. > > what was going on with that sell-off on friday? was that classic buy-on-th

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we see it with apple.n you're a top dog in the margin business it helps even if you shave just a little bit of, your head and shoulders above the competitors. liz: the number two most popular resolution has to be fitness. more fit, workout more. >> again, i like the whole theory of growth here, especially in these times when their eric but that growth the place. the breaking news on nike, maybe if i had nike and would have a nice news tech year but i really like under armor. it erodes the premium performance apparel stuff or athletes. here in the washington d.c. area, right up the road in baltimore. doing a really good job of diversifying into regular casual apparel, polo, stuff like that. big brand. the growth speaks for itself. earnings and revenue continue to go up year-over-year costs are really like momentum on the stock. liz: new year, some people look for a new job. what is your new job? >> linkedin. it is actually legit. double and its first day of trading. it stuck there. as not evaporate like som

apple, why? because the tablet-designed apps that make the apple ecosystem. all that lives within that ecosystem -- winners. amazon, which is a super retailer with a slick razor to run the razor blades, apple is truly a tablet and smartphone driven company with a solid pc and ipod business, too. the fact that pogue makes the tablet out to be the de facto gift, when wall street seems to be disappointed with the ipad as well as sales for the iphone 5, tells me that the rally in apple that started a dozen days ago may have more steam. the bottom line -- sometimes you don't want to overthink things. in an ungamable fiscal cliff negotiation, it pays to keep an eye on the main chance. it may well be the three musketeers of tech. and the best stock. barbara in texas, barbara. >> caller: hi, jim, this is barbara. i'm interested in knowing, i got in liquidity services today at $37.04. it's gone down lower, and how would you -- i put a stop in around a little lower, but --. >> yeah, boy, you know, this is

rich, you like apple at these levels. >> i don't like apple, i love a apple. it's a compelling buy.hen we bring up the chart, we see the ipad is not the only thing that's 25% smaller over the last two months. you see that precipitous selloff in this stock. now, along the way we've taken out the 200-day moving average for the first time in over 18 months. the last time we did that, the stock was 28% higher one month later. we think history repeats itself. we're looking for a v-shaped reversal off key support at 530. there's up side to 635. that's 22% over the next five weeks. we're a buyer of apple. >> all right. zach, you're not, though, are you? >> 635 is awfully precise, rich. i'm glad your price target was 666, otherwise we would have had to head for the hills. look, i love apple as a company. i love apple products. i've held the stock for ten years. but once you've -- and i've been saying this long before the recent pullback. i'm wrong about a lot of things. i was right about this one. once you become a $500 billion company that is, you know, an overweight of 6, 7%, it is awfull

apple is dicey.t gave up the july lows and now it seems that may lows are next targets so next support could be 528. that's the key support level for apple. that's a long ways away. >> also hasn't been a good couple days on the legal front for apple in particular. >> putting on my hat when i used to cover small institutions and individuals when i was at goldman slacks. you would pick up the phone and say i want you to be aware that it might make sense to sell apple because it looks like capital gains will go up and you read that omb budget thing. you get the sale. you get revenue in for the company. you argue that's a reasonable call to make. >> we have the etf and dow jones dividend index, that is down by 1.3%. pretty much in line with the overall sale of the market. is that what we're seeing in effect here that even these safe haven what had been safe haven dividend plays are now up for sale? >> that ordinary income rate is devastating for people who have their mad money in stocks that pay high div