how did apple fall off a cliff in china? how did apple not see it? >> this is the darkest day for cook and apple in the modern iphone era. i think it was jaw-dropping that they did not really see this demand fall off -- fall-off in such a way they were able to predict. fundamentally, it comes down to 80% of this, in our opinion, is an apple specific story. they had a pricing hubris. in really saw it on 10r china. this was an apocalyptic type quarter and a defining moment for, cook, going forward. emily: apocalyptic quarter -- that's a big word. mark, put this into perspective for us. give us some numbers. or $9re is an $8 billion billion revenue shortfall, what does that mean? mark: first of all, i agree completely with dan. apple likes to point out these external factors or external forces, as cook sent in the email to employees. but i think this is at least 80% self-inflicted, having to do with the extraordinarily high, stratospheric prices of the latest iphones. if you look at the pricing of smartphones in china, we did the math on this this morni

emily: why are some rising and apple not? >> apple does have the premium segment.he premium would be suffering more, but the overall market fell. i think apple is more or less in the middle of an overall contraction in the market. emily: when you look at iphone u.s. in other regions, sales slightly up year over year , sales in europe slightly down, so where is the growth going to come from if it is not coming from china? linchpin, bute you don't need to see mega-growth. growth is% type of all you need to overtake. you want to see a stable install base. up for ans are coming upgrade. the fear weighing on the stock is the install base, that that takes down. we believe you start to see a china rebound, but only if they r,t prices more with 10 otherwise, it would be a lost iphone cycle until september. that is the worry and the debate here. do they cut prices? the call is underway. tim cook is speaking, saying the macro economic conditions were much worse than the company initially thought they would be. break out unit sales for the first time, but they did give us rev

without apple.s apple that critical to the market what do you need to see out of them what does apple do to the overall markets if things continue to trade sideways to lower? >> i don't know that the market is fully just reliant on any one security, notwithstanding how important apple is i do think that tech leadership as a whole, we know it has been the darling, if you will, of the entire recovery, 20% plus annualized returns for the last 8 to 9 years of the cycle what we want to see is a broadening of the breadth so places like industrials, financials, which arguably in 2018 had over 20% earnings growth, yet prices were down 13%, 14%, 15%, double digtdits. we think those poes nice vse ni in 2019. jim's right, it's important, but i think if we can see that inflection point and transition, it will be a good and healthy sign >> darrell, you're a chief investment officer, can i ask you to put your "what if" hat on for a bit? apple pre-announced these results. as a result they were meeting some expecta

joining us, goldman's apple analyst rod hall that says apple has to cut 2019 numbers further and compares them to no kia. rod, thanks for joining us based on the cut, you now have the lowest price target on the street nokia, that sounds harsh lay that argument out for me >> let me just clarify that. we're not comparing to nokia at all in terms of trying to say apple is like nokia. i want to be clear what we said in our report is that what we observed with nokia in late 2007 as that downturn got under way was rapid reduction in replacement activity by consumers and the point i was trying to make is that a company like apple, near full penetration can see rapid reduction in replacement volume if you get into macro weakness like we're seeing in china we definitely don't think -- nokia in 2007, if i can paint a picture for you, that company at that point was facing a complete product transition, so when you get to 2009, 2010, the smart phone is taking over nokia as we know is losing share to apple there we don't see any similar product transition in the market today, there's no alternative to

the apple story ripping into ams. don't have much tech here in europe but it is getting slammed today. what we do have is luxury stocks. they are being knocked as well. apple is effectively a luxury good and the chinese aren't buying and that makes people nervous. that is the ripple effect we are seeing around the world. there is so much going on. >> the manufacturing data did not help in the u.s.. still in expansion mode, but quite a disappointed. the s&p is down and so is the dow. the nasdaq is lower on more than two and a half percent. apple is a major story. the airlines are lower also. the 10 year yield is interesting. lots of buying and treasuries. the yen, 107.55. hit 105 overnight. if flash crash being blamed. there was also a switchover at the asia session which impacted demand for safe havens there. more than 9%. bristol-myers squibb is down. investors are saying this is a good deal between bristol-myers and celgene. >> and think it is interesting that it is not trading even close to the offer price which is

competitive with apple.ou have to have rule of law. inly: to bring and we bring the senior fellow at the asian society. what do you make of that comment? >> it feels like he has ,omething that he wants to say but feels like he can't quite come out and say. he is alluding to some sort of ip theft in china involving apple, possibly, and i'm speculating here, involving hauwei, which is the largest cell phone producer in china and the company very much in the news for the rest of the cfo in december. [coughs] emily: xiaomi also has been accused for a long time of copying apple's design, right? >> certainly. you have the ceo of xiaomi who likes the turtleneck steve jobsian way of giving presentations and had taken -- has taken a lot from apple. it feels like with the top administration, while way is the target -- hauwei. directed ate being something with more state ties like hauwei other than xiaomi. emily: these companies are taking market share from apple is selling apple in china and even as the chinese smartp

you have apple in the red.ect environment to start buying in way more than you could have i brighter days are ahead. >> the fact that the iphone was softer, it's not a surprise. i agree with you on that the magnitude by which it fell off a cliff in rev flenue from china has shocked even the folks who have done the most work on this thing it seems like you're being dismissive of the dramatic decline. i don't know how you could have a price target this thing is going to nearly double in 12 months, really? >> if you look at the cash flow that apple generates while understanding that the results are disappointing it still generates very significant cash flow if you look at where we go from here i am of the belief that the company can make adjustments on the strategy to try to stimulate it and you could see -- >> what does that mean are you talking about cutting prices on the iphone is that what you're talking about? >> sure. you're talking about extending financing toconsumers. >> it is the ability to extract the h

and the two biggest buyers of apple have been apple and what does mr. buffet say about apple tomorrow i've got to believe somebody's on the phone asking him his opinion right now. so there are some -- there are potentially some catalysts to the up side. >> should we be surprised by this though? >> i hear you almost being somewhat affronted by this news today. we were told two months ago that emerging markets, china and fx were bad news for the company. >> the announcement itself, maybe not. the scale and size -- >> that's the scale. >> that's the stunning part. >> i don't think anyone -- >> your point, guy, is a big deal i kind of got the sense that going into the most important season this is what they were telling us, they had some insight into that. let's be clear this is a $230 stock it's corrected down to the mid 140s and i think you had a market that's priced in a lot of pain. >> i think when you think about this company that is selling a premium product primarily focused in china, this is what they're talking about. there are other macro implicat

apple today making investors go away. here we are, folks, tripping it now, the final hour of trade and wall street is tripping all over the place after the tech giant warned frankly the trump administration, your trade war with china's killing us. it's taking a big bite out of our bottom line. that grim warning which came after the bell last night is at this hour crushing apple stock and driving the broader markets lower. after falling 677 points at its worst levels, the dow, not much better, down 611. the s&p lower by 55. look at the nasdaq, down 182 points. in this letter to apple investors, ceo tim cook 100% blaming slower sales in china for anemic iphone numbers. the brazen message, the u.s. trade battle with china has got to be settled, and soon. our panel's top tech and trade experts are here to answer this question. is apple powerful enough to actually force the trade deal between the u.s. and china? on capitol hill, it's just one of the many things that the 116th congress is weighing as it is finally open for busi

up, apple plans to cut back on hiring. we have details of an all hands tim cook.th tick -- plus, a high-profile executive leaves snap. starting door is to the year with a new push into global expansion. first, our top story. bloomberg has learned weaker than expected demand or the latest crop of iphones has apple planning to cut back on hiring. aboutok told employees the plan the day after he wrote a letter to investors. now, you have the details of this meeting. what exactly did tim cook tell employees? >> he penned the letter and sent a memo. apple would if conduct a hiring freeze by an employee, meaning will they stop hiring people for a short or long time? does not believe hiring freezes or a solution to their current situation. look at theire a divisions and they would reduce the amount of hiring in certain divisions that at the time or yet to be determined. he said some of the key groups like artificial intelligence would not be impacted. >> well this affect expansion plans in austin, and l.a.? >> they said they woul

we'll be able to have big apple real estate, apple, apple, apple. >>> taking a bite out of the apple today. slicing off -- hitting it to the core, i would say. >> that's better than cutting it to the bone. >> is it appealing at this price? >> stay tuned, we have three hours. at least 10 or 12 that we can do coming up, apple shares now at their lows of the premarket session. as eve offers adam this -- no. a look at the money managers losing the most on the drop. that's next. at&t provides edge-to-edge intelligence, covering virtually every part of your retail business. so that if your customer needs shoes, & he's got wide feet. & with edge-to-edge intelligence you've got near real time inventory updates. & he'll find the same shoes in your store that he found online he'll be one happy, very forgetful wide footed customer. at&t provides edge to edge intelligence. it can do so much for your business, the list goes on and on. that's the power of &. & if your customer also forgets socks! & you could send him a coupon for that item. you should be mad at leaf blowers. [beep] you should be m

it's not an apple issue. that's why this is going to filter and that's why this is more important than just apple. >> you don't -- you know, sometimes you don't get a huge move in the futures. obviously thinly traded and could be fairly volatile but can we see that again? put that back up there you will get at least an indication of where the sentiment is right now by virtue of where apple is. that stock's own decline and the fact it is drawing tech down across the board nasdaq would have a decline of about 2% dow about 1% i'm being told, s&p 500 about 1% as well so that's the instant reaction as we've underscored for all of you so many times thinly traded, they can be quite volatile sometimes what you see overnight isn't the result at 9:30 in the morning when the bell rings on wall street. a pretty good representation, dan, of where things look by virtue of this stunner. >> we talked about tech. we talked about industrials. this is a disaster for financials, for bank stocks that underperformed for the last 1

slowed demand for apple products. i've been surprised how well apple has managed to maintain the revenue and the margin profile they have had. of -- handsets have stagnated over the last three years. what apple has managed to do is optimize that margin. that is what your colleague is talking about. we have seen the realization that in order to continue to grow in the technology space, you have got to innovate. you have got to have a product people want. what we have been seeing is that actually come of the next generation has not been -- and demand has started to fall off faster. prior tohas been doing this, putting more upgrades, more handsets, trying to keep that going, but it was interesting, i was joking with my wife last night, this is the first christmas we have gone quite a bigre is user of apple in our household. we have not bought a major item. the lack of innovation has come through, we has a household are not seeing the need to purchase or upgrade as fast as we might have in the past. >> therein lies the po

the european apple suppliers have been hit this morning, so that apple warning is weighing on shares. the biggest losses being seen in ams, that stock does tend to be volatile no surprise we're seeing a 20% drop in ams. tim cook told cnbc in an exclusive interview that the dispute between washington and beijing had sparked a stutter in the chinese economy. >> as we look at what's going on in china, the -- it's clear that the economy began to slow there for the second half. and what i believe to be the case is the trade tensions between the united states and china put additional pressure on their economy. so we saw, as the quarter went on, things like traffic in our retail stores, traffic in our channel partner stores, the reports of the smartphone industry contracting, particularly bad in november i have not seen the december number yet i would guess that would not be good either. so that's what we've seen. >> mr. cook rejected suggestions that chinese consumers boycotted apple products as a result of that trade conflict. >> apple has not been targeted by the government. let me take a

do you think that this is an apple specific problem or do you think apple is using china hardly as an excuse for the revenue cut? >> i think that apple's problems are much more serious and more apple specific than macro economic if i was to roughly calibrate it, i would say 30% macro economic, china, u.s., tariffs and trade war, and the 70% apple specific so i believe that ceo tim cook's remarks last night as far as the underinnings to lower revenue gi guidance were a bit disingenuous. >> what makes up 70% of their serious problems >> well, first of all, the smartphone market is maturing. very much like the pc market, we went from the '80s and '90s to the internet era of the 2000s. >> you say that, do you mean that the old model, where everybody felt eager and compelled to upgrade every two years, is passe? >> yes, sir. i believe we'll stretch out to these upgrade cycles and also just as the other contributor mentioned, we have a situation where at some point there will be a pushback on price and we know that the iphone, at least last quarter, had zero growth with units year to year s

i heard one of your earlier guests comment about apple. dan thinks apple is worth a time.e is copyright back up to 200. i can see paying a relatively low multiple. thing with facebook. people will not all way and turn off their accounts. the one of the faang stocks that i think has risk is netflix because they don't own enough of the content we watch. they own -- their originals are something like 35% of the hours viewed, but their own originals are probably closer to 5%, so they are pretty vulnerable when disney and amazon start bidding up for content. it means netflix's costs are going to rise the same time the revenues are under pressure. i have seen the matrix for the last seven or eight years and it seems like the market is beginning to see it as well. i think apple's decline just tells you the bigger they are the harder they fall. emily: on netflix, shares have been volatile, but in the last deed of weeks, shares have spiked backup. just today, goldman put it on its conviction list, and it is a very polarizing name. we had one guest saying netflix could be the aol of

apple.e had reporting in december indicating that apple was restructuring its sales and marketing staff internally from concerns overver how many iphones they are selling. it was the obvious we were going to get something like this when we saw apple halted around the end of trading day in the u.s.. we knew this is what the impending announcement had to be and here we are. with these mark gurman top headlines around apple. let's get more on this huge news. we are joined by david kirkpatrick, he is a good friend to bloomberg. diversification is the word a lot of investors, apple executives are speaking, why not sooner? they are doing really well in everything but the iphone. they made that very clear in today's announcement. enoughard to diversify when you have a product as successful as the iphone. foras just been burgeoning a long time. a number of years. it is true that maybe they got a little ahead of themselves on the pricing. you hadstunning day, the great mark gurman on who always liste

tech post feel about the apple story today? >> i think apple is a little different from tech. apple is a hardware producer. software. is mostly a sad story.ry is i don't know what's going to turn it around. i don't know how it's going to affect the other stocks because they will have good earnings. i think facebook, google will have good earnings. guy: is brexit now a coin toss? >> yeah, one of the surprises on brexit, i said there won't be 29, parliamentch will ultimately decide to have another referendum and when they remain andll select britain will remain a part of the european union. vonnie: you mentioned last year that jeremy corbyn would be the next prime minister. >> i have a more favorable view of brexit right now. vonnie: you did point out that sterling would go back into the one 20's. the 120's.s right -- that one was right. you foresaw the house would go democrat. ,ow that the house is democrat what is your prediction for the year? dealthink we will have a on the border. government.en the the democrats will have some influence on immigration. the ability to gain so

let's start with apple.f course, the shares are taking a hit after the company cut the revenue forecast for the quarter. apple citing a sales slow down in china. here is what ceo tim cook told josh lipton. >> as we look at what is going on in china, it's clear that the economy began to slow there for the second half. what i believe to be the case is the trade tensions between the united states and china put additional pressure on their economy. so we saw as the quarter went on things like traffic in our retail stores, traffic in our channel partner stores, the reports of the smart phone industry contracting, particularly bad in november. i haven't seen the december number yet. i would guess that would not be good either. that's what we've seen. >> revenue will be $84 billion. gross margin about 38%. operating expenses 8$8.7 billion they do come back to the service revenue number to try to get people excited about that. they put it solely at china's feet, so to speak, as being responsible for the short fall.

, 20% of their revenue comes from apple or apple associated products. industry the memory who produce memory that go into iphones will also be impacted. the memory impact will be greater because the industry has already started to slide six months ago due to an oversupply andition and reduced demand further reduce demand out of apple, and the smartphone industry will double down on their problems. shery: companies like macron are cheap but they are getting -- micron are cheap but they are getting cheaper. would they be attractive on valuation level? not yet. their earnings have held up and they are trading at very low multiples am a but buying them might the catching a falling beer because the market continues to decline. i think we have heard of negative news in the semiconductor industry for nine months now and this apple news is the latest news. tsmc warned in the beginning of , so we heard this news was coming and some of the industry were surprised apple have not talked about it earlier. haidi: you have been negative for a wild. robert: -- a while.

apple stocks have plummeted on global exchanges today down by around nine percent now it's off to apple cut its sales forecast for the last quarter of the year and chief executive tim cook blames slowing i phone sales in china of apple's also struggling in developed markets where the number of i phone upgrades was lower than expected. apple's bad news seems to confirm what investors have feared for some time the i phone hype could be over and so far there doesn't seem to be a solid plan coming out of cupertino to re excite consumers for years the i phone has been apple's superstar the device brings a solid sixty percent of apple's revenue but if those sales fall as they did over the christmas quarter it hits apple hard the company's problems have been looming for months after reaching a high last summer the share price has fallen by thirty percent since september back then analysts reported that asian i phone suppliers were cutting back production because apple needed fewer parts news that sent out an alarm signal. the company says demand has weakened particularly in china apple c.e.o.

apple supplier getting hurt in the apple downgrade.getting their price target cut after raising drug prices. you got that, liz? liz: i got it, girlfriend. thank you so much, susan li. markets are charging higher, with let's call it three minutes to go. but the russell 2000 firmly in bear market territory. volatility continues in 2019. bad times are not over yet as charlie gasparino just said. where should you put your money. let us bring in the "countdown" closer at this hour. jamie cox and andy brenner. jamie, managing partner at harris financial and andy is net alliance as top guy for fixed income. it is clear, andy, james powell suddenly saying i'm out for now on rate hikes? >> clearly threw in the towel, liz. he is not only out on rate hikes, do what is necessary and possibly reducing the balance sheet runoff. he is well aware the markets sending him. he is backing off big time. we'll see if he continues that with a speech next thursday in washington. boy, did throw in the towel today. liz: is that a bad thing, andy? >> it's a nece

let's continue to discuss apple. did apple get something wrong in china?een believe they have pricing very aggressively. i think the average selling prices were up 30% year-over-year. it is an awfully big shock. i think to consumers. seeing some resistance. the history of technology as technology prices come down, or you upgrade to something more powerful. i think they went a little too far on the pricing. in china, the american brands generally are under a little bit of attack because of the trade conflict. there could be a little of that as well. >> what does this do to their strategy when we saw higher prices or the answer. >> they are starting to address this. think they understood that this could be an issue. they are introducing lower-priced versions, but they haven't taken off enough yet. the branding problem in china is probably a bigger influence in the short term. of course, the largest, if you are talking about growth, services are leading. we see apple becoming the largest wearables company. wearable computers are monitoring our bodies. air pot

i certainly found the news last week coming out of apple to be troubling, not just in terms of applefic related, but also in terms of how china may or may not be able to orchestrate soft boycotts on goods and services it is a warning that i had not thought through or of until last week for every business dealing with china >> i'm looking at some notes here, it looks like you're making the case for value investing now? >> that's correct. >> i feel like we have been having this conversation on cnbc for quite some time. shift from growth to value, why is that happening now? why is now the moment? >> you have to understand that the macro economic factors, the qe program supported growth. it is not the only reason growth has done well, but it is a major reason we're now at a point where the macro environment has shifted. we believe it is finally time for value stocks to start to outperform >> what looks like value to you now, what would you categorize as that? >> we're seeing opportunities in health care. we like some pharma names. astro zeneca, focused on immuno oncology we like managed

we will focus on apple. falling,ge target first you have goldman sachs maintaining its neutral rating but cutting its price target to $140 a share. analysts warning of further downside depending on the trajectory of chinese demand in early 2019. to $160, target cut saying apple's recent announcement reduces revenue visibility. and an upgrade, new street research lifting apple to neutral from sell. interesting. lisa: other analysts making moves on apple today. slashing the price target on apple to $185 per share while maintaining the outperform rating. why do you still have outperform on this stock after apple underpinned a lot of the skepticism about its viability over the long-term with respect to how quickly it could grow? >> our take on the rating right now, if you think about downside historically, somewhere in the $120 price point. , it could take the stock all the way to $200. the stock is much more attractive on the upside, given the strong balance sheet they have. while the numbers and results the se

pay, the apple music, the cloud are eventually going to become the apple we know today. at least that's what apple hopes if the stock really tanks tomorrow, i'd almost consider buying it. if you're willing to hold it for the long term this could be the optimal time as it makes that transition. the services is priced into it. >> i think to gary's point, it is and will be a core holding for many. the stocks already down over 40% over the last year and so today, when it moves down 10% people are saying we're going to be north of 50% off the highs, are they still not one of the best companies? david: well is 6.75 per p per enough to get you in there? >> well i think the high was 245 so you're talking about near 50% off the highs. >> i think the question is when you look at the evaluation gary is rightist moving to the services as being more important to the businesses but they're not as dominant in those services as they used to be in gadgets. everybody had to have an iphone. everyone had to have an ipod, ipad, et cetera. the problem is there are other people in cloud storag

waiting for apple. apple has been under pressure. the bruised tech giant set to release quarterly earnings this hour. a report that could shake things up in the market heading into tomorrow and impact you and your wallet. we'll bring you breaking numbers literally as soon as they hit. melissa: plus, shaping a new deal. uk lawmakers voting on crucial amendments to prime minister theresa may's brexit plan as the clock ticks down to the departure from the eu. can parliament find common ground? we find out next. connell: heckled for weighing a third party bid. howard schultz weighing a backlash after the long-time democrat says he is considering a run as an independent. why lawmakers are sounding the alarm. ♪ the consequences underwater can escalate quickly. the next thing i know, she swam off with the camera. it's like, hey, thats mine! i want to keep doing what i love. that's the retirement plan. with my annuity i know there's a guarantee. annuities can provide protected income for life. learn more at retireyourrisk.org we're finally g

apple has never participated. walt: to my knowledge. peter: is apple in trouble right now? walt: they are having a rough quarter, but you have to remember -- bear something in mind. i think they miscalculated on their pricing and forecast, particularly for china sales. mind, what bear in we saw them announced to their reducedders when they their prediction for the results this quarter, was that instead making as much as are having revenues as much as $93 billion going toarter, it is be more like $84 billion. it is all relative. their revenue year-over-year will decline by one or two, a few percent. going to havetill revenue of $87 billion and very healthy profits. so no, they are not in trouble. smartphone, which is been not only the driver of apple's business, but a lot of people's businesses, is a mature product, at least in the developed world. given all the features that up and put into the high-end phones, even if you were in apple and trying to make luxury good margins, which is what they wecome even if you said, would be willing to make only half as much as apple in

apple, apple, apple, the big record at 4:30 after the bell. were looking at a long term chart. , investorsd down 1% getting nervous. this chart tells you investors don't know what to ask back. thee was a bearish announcement a couple of weeks ago. with the exception of 2000 eight, that average has provided strong support when tested in the past. tope sitting right on of that average, but we have a sell signal. 200-week, expect shares to drop precipitously. if it holds, shares could rally. ins is the growth for sales 2018, double digit in september, 21%. what investors are looking for in that holiday quarter, down 4.9%, 3.5% in the second quarter, all quarters modeled to the downside. will that be enough to support that stock? >> ebay is expected to report after the bell. we know it underperformed the s&p 500 come up 26% versus 6% drop in the s&p, and part of that is right elliott management reported a 4% stake in the company and so they had a plan they wanted to lay out. fromnt to get comments ebay on this today. some of that include the $5 bi

i guess apple is a luxury item. the supply chain for apple is being hit.rope is not blessed with a big technology sector. massive volatility overnight. we're going to continue to talk about it. it happens at roughly the same period in an overnight trading story. tom: we made a decision at "surveillance" to focus on china and the trade war. international aspects of this apple debacle. yet it is about cupertino. the sumler is expert on .f the parts we have any clue? cannot say right now. that is a little outside my wheelhouse. i will say this was not a stunning development for apple. if you remember last quarter they sort of raised the red flag and said we are no lover going to give you iphone units or pricing. they could not break it in quarter in an quarter out. that signaled to the street there's a bit of trouble ahead and i think you hit on it a moment ago. the trade war was probably one of several factors. the question i had when all of this was breaking in america you , ini talked about this america we buy our fancy iphones on a monthly plan. in china,

so let's get right to it apple's conference call kicking off right now. josh lipton is in cupertino where he just spoke with apple ceo tim cook hey, josh. >> mel, i did just have the opportunity to speak with tim cook last time in i talked to cook, he had emphasized this weakening chinese economy exacerbated by trade tensions so i wanted to get his take now here's what he told me he said as we got into january, things have improved from where they ended in december, and that gives us some optimism of course you don't know what will continue, but i'd also point out that seems to map to trade tensions as well there was a bit more optimism in the air in january or certainly i feel that anyways. i'm encouraged by the comments coming out of both countries i did, mel, ask him about this q2 guidance, $55 to $59 billion. that's lower than the $59 billion that the street was at so i asked him about that forecast cook saying, well, we don't attach our guidance to what the street is looking for, we attach it to what we can do we think we can do $55 to $59 billion. r

it is an apple crumble. apple turnover. you have been waiting all morning for that. places, taking in the sights and the sounds. it's something we take for granted when we go on holiday. but what's it like to travel as a blind person? does that limit what you can do and where you can go? well, specialised companies are now opening up more and more opportunities for visually impaired travellers. and one of those is traveleyes. its founder amar latif, who lost his sight by the age of 18, joins us. welcome to business live. thank you, lovely to be here. so, 18 years old, you lost your site and just talk us through the journey from 18 to starting a company. how did that work? well, when i was 18, i woke up one morning and ijust couldn't see the poster at the end of my bed and i remember that day, i was walking around andi i remember that day, i was walking around and i was crashing into things and i couldn't see the faces of my parents and i realised that this was it, that i was now blind, but i didn't want to be that blind person, but the reality was that my life was go

let me ask you about the apple story.ne analyst says this is a corporate story, not a macro extrapolation, but it is hard to see that when as to the increasingly bearish picture with trade, chinese manufacturing. we see it move, the risk off sentiment with currencies and even bond markets, the 10 year yield falling an 11th -- to an 11 month low. >> what the market is telling you, and particularly aussie dollar and how that has moved, the pmi numbers from china have pushed that already, but the further movement from apple being around, tim cook's statement was blaming the slowdown on china being stronger than forecasted, expert to -- etc. you have been seeing this for probably almost nine to 10 months now. we follow closely the msci emerging markets index which is dominated by china and also asia as a whole. it has other parts of the world. you look at correlation between msci, emerging markets and the pair, dollar-u.s. dollar correlation is high. have been heavily into that in 2018. they are devalued, but there is genuine

sour apple.outlook for the first time in almost two decades on a slowdown in china. european suppliers plummet leading equity declines. q the downgrade. big investment banks cut their price targets for apple. goldman sachs sees chairs falling even further. plus the transits outlook. but investors expect worse? the uk's retail bellwether jumps up much as a 7%. lifting its rivals. this is the european open. i'm matt miller in berlin. the trading day, see how things are shaping up in the trading day. as far as the stoxx 600 goes, let's take a look at the move screen. is it so bad compare the top of the show? only 60 stocks were rising in 500 were down. we now see 220 gaining it only 376 losers. of thehe biggest gainer top fall by other retailers. zalando, marks & spencer, and a number of other british retailers getting today as well as european retailers. h&m up. there are some gainers. that's defensive sectors rising as well. telecoms, food and beverage , and as far as the losers are concerned, it'

such as apple. big question will be how much more can china stimulate their economy in order to offset the decline that we are seeing in growth. we'll have much more coming up after the break. from new york. this is bloomberg. ♪ lisa: just want to reiterate the breaking news. apple just releasing a filing saying they're ri revising their first quarter earnings guidance. saying the slowdown in china is seriously hampering sales of iphones there. you're seeing shares in after-hours plunge more than 7%. suppliers of apple also seeing their shares plunging. not only that, but in response to the filing, you saw 10-year treasury yields take a material leg lower. this is definitely being red worldwide as a sign of slower growth going forward. we haven't necessarily gotten that much real information about corporate earnings in the united states. one of the biggest u.s. corporations givening revised guidance just weeks after the initial guidance, saying their income revenue during the first quarter will be l

apple report wasn't.t was apple centric and the companies have been having and will continue to have but other part was transparency into china. complained about the economic data we get out of that country may not be reliable and assume the numbers and apple is projecting would be more reliable the numbers we get from the chinese government. let's watch other companies. starbucks is a good example. apple's challenge within by while way and other companies and starbucks is an lucky coffee is a chinese copy company challenged starbucks which build that location in big-city in china every ten seconds. but how that that goes over the next couple years will be interesting. companies will have issue, no doubt. >> even before we heard from apple i think apple is a lot more significant and more institutional investors hold it in the household name with most people have apple products so it shocked the market more. dagen: with this revenue warning at apple and played into the problems that the market has been try

but apple is losing share in smartphones. and it's losing share, i think because ultimately its products are very richly priced and in consumers' eyes, they don't offer a compelling enough reason at that price point for them to trade in their older phones and that's i think the core challenge. i think if macro gets worse, it will be worse for everyone else. and quite frankly, given that apple is now a low multiple stock, the stock itself might fare better on a relative basis. so i don't think that would be the impetus for app toll lower price. i think ultimately apple's real issue is elongating replacement cycles and getting high prices and getting out of that is a very challenging strategic question >> what do you make of what seems to be a rather swift draw-down in business activity particularly in china. i say that, i'm looking at the results, the press release from november 1st there's no mention of china. whatsoever china, the word "china" is not in the release talk about the best september quarter ever growing double di

emily: apple music, apple pay, those are generated mostly on iphones. i did sit down with tim cook in june 2017. this was in the middle of when apple was seeing decline in china. i asked him about it. take a listen to what he told me then. tim: in china, for us, we make our decision for the long-term. we are not investing for the next corporate here, we are thinking many years out and as i stand back and look at china, i see megatrends there that make china an incredible market and i don't mean just a market to sell in, i also mean a market for application developers and so, it's an incredible marketplace for talent and in terms of the size of the marketplace. so the short-term kind of economic moves up and down, i don't get too excited about. emily: after that interview, china did return to growth for apple for a few quarters and my question is, still potentially $84 billion quarter, is calling it an apocalypse and exaggeration? dan: as someone who has covered the story for decades and obviously, mark knows as well as anyone, this was in our opinion, c

apple.he chip maker from taiwan shedding almost 1% while foxcon fell by 2%. carbon brief —— pegatron falling by 2.5%. they are in negative territory. samsung electronics dropping i.8%. it also has sony optical and aac technologies down. apple public first profit warning since 2002, and it is the first of the smart phone age comes a day after they report they are contracted by the first time ini9 they are contracted by the first time in 19 months in december. the economy has been pinched by the ongoing trade war with the us which is spilling over into other asian economies. in the commodity markets, oil prices falling amid volatile currency and stock markets as they are warned that economic slowdown and 2019just are warned that economic slowdown and 2019 just as crude supply is rising globally. thank you so much for that update. let's move to washington. president trump has asked congressional leaders to return to the white house on friday for more budget talks after a meeting on wednesday en

. >> of course watching apple. the first time company management able to discuss the pre-announcement and the severity of the slow down in china. >> and nightly business report, too. >> thank you for watching "power." ♪ >>> good afternoon very warm welcome to the "closing bell. i'm wilfred frost. >> i'm morgan brennan in for sara eisen apple earnings on deck set to release at 4:30 p.m. eastern sharp. >> i'm excited few more exciting earnings releases huge implications for other stocks and of course - >> new metrics. >>> plus, some investors blaming the market's volatility on the fed shrinking the portfolio. we'll discuss with don kohn. 59 mupinutes left of trade today communication services and technology that lead the declines in terms of sectors in the s&p. consumer discretionary and industrials the only outperformer. >> dechfense contractoring lift apple is lower ahead of the results. now to the reporters on earnings dom and josh dom, let's start with you. >> morgan, wilfred, a lot of numbers. we are at the quar

, through apple social media. they were told by apple support to file a bug report as a developer who, you know, this kid is not one of, and the mom, she's an attorney, she's not a techie person. they even went to go and file the bug report -- >> are you saying they didn't know they had this bug, or you think they turned a blind eye to not knowing they had this bug? >> robert, if i can answer that, tim cook put out a tweet yesterday, i don't know if we have it, but yesterday was data privacy day. he put out a tweet talking about data privacy and how important it was to protect privacy so certainly, he didn't get the memo yesterday. obviously they have a problem in terms of that reporting channel. but sort of an embarrassment for the company, when you're tweeting about the vital privacy protections on #data privacy day, the same day this bug comes to the market. >> don't forget, they have been so evangelical about how tightly they protect their users' privacy compared to other silicon valley giants. he's not been m

who rely on apple.ny assembles many of the devices here. is this a warning about the trade war and a warning about the trade war and a warning to the chinese leaders that apple may look elsewhere? some think this is what this is about. this has impacted trade in asia today with lots of suppliers to apple and companies that help put the iphone together, shares hit quite hard. yes, as i said, the supply chain is huge. this is something we have talked about when it comes to the trade war, the impact of the trade war, currently at a ceasefire, is not just war, currently at a ceasefire, is notjust on war, currently at a ceasefire, is not just on the war, currently at a ceasefire, is notjust on the big players, it is on the tens of thousands of companies that supply them and part ofa companies that supply them and part of a very complex supply chain in mainland china or across asia. when tim cook talks and says something he has not said for 20 years in such worrying terms, there are thousands of companies acr

apple no longer innovates.s hog wash if coming up with a brand new device that could save millions of lives isn't innovation what the heck is sean in california, sean >> jim, i got a question about facebook. >> sure. >> in the past two weeks it's been on an uptrend and broke over 152 but couldn't hold i notice in the past few days there's significant selling, i'd like to know your take, is it a buy, hold or sell going into earnings >> huge gain should have sold more when it was higher. does sell some i'm going to be honest, but facebook stock was down three and change and one point down four today here's what karen cramer would say, hey, jim, somebody knows something that you don't know. she was always right apple's position revolutionized the position of electronic health care records there's many ways to approach it, start being more constructive on twitter much more "mad money" ahead. including under the radar biotech working to disrupt the global market for cancer treatments expecting $150 billion by 2020 i

others are pointing to apple.ome of the key reasons that triggered such a key flash crash. >> is it all about the apple story? >> it is definitely on everyone's lips. , liquidityying exacerbated the issue. it is likely apple is one of the biggest reasons for this swing. people doing this crazy trade. >> other currencies surely got caught up in this as well. >> i mentioned the turkish lira. one currency that has seen incredible moves. dollar early this morning. markets have calm down, but definitely wanting to keep an eye on them as markets role on. >> thank you very much for that. equityhead of asian strategy. when it comes to the dollar strength we have seen, almost a cave in currency, how does that fit into your view? >> we had this very negative element last year. this is somewhat fading. we are not seeing the u.s. dollar weakening against the asia currency. we see some further downside, something happening with the japanese yen. something, when i am allocating between asian markets, it makes me less enthusiast

you've been bullish on apple. you stayed bullish on apple. where are you with respect to apple?o you still see a real honest to goodness value proposition that makes this a worthwhile investment? >> i absolutely do long term. i'm with buffett and tim cook. he thinks shares are undervalued. on monday i shared with you the opportunity for possible disappointment on holiday quarter, if it brought shares before 140 i thought that was next the big back up the truck buying moment. we're within three bucks. not there yet. even with that bullishness there is bearishness for tim cook. he made a ton of excuses. as a result today everyone wants to write apple's obituary. i think that is bit premature. he needs to step you up and lead. this moment is defining moment of his legacy. what he does with apple, just maturing smartphone market, coming to realize with the grips there is no killer future anymore that anyone can innovate in the smartphone space. charles: a distinction wants me to make a thousand dollars for a phone that is not much better than other phones out there substantially les

this is at this point my biggest worry for apple, and it stretches beyond apple. it stretches to america as a whole because my biggest worry over the next few years is that because of, just how big apple is, it is clear that they have not invested enough in ai. it is clear they have already been losing the game in ai. it is also clear this is where tech is going. neil: by the way that is an area where anyone, samsung universe, virtual reality, which apple poo-pooed in the beginning, have enormous leads now, to say nothing of google an android operating systems where there is all the rage. >> correct. and the other thing is there is really no coming back. if america loses the ai game in part due to apple's lack of innovation in what's coming next, there is really no coming back. i hate to be in a position where i literally grown up the biggest fan of apple in large part due to my late father raising me on early macintoshes. but i hate to be in this position where now i'm criticizing apple for, not innovating as much as their competitors such as google. then beyond

the apple watch, according to apple, is the biggest selling watch in the world but it's not a business that's on the scale of the iphone. i mean, by any other standards you and i started a company and made this and it was selling at these prices and in these numbers, we would be heroes -- i mean, it would be like a smash hit for us but in a company the size of apple, it does move the needle but not much. they have the best wireless ear buds in the world called air pods. they're a huge hit. they haven't said how many they've sold but all indications are they're selling as much as as many as they can make at $160 or so a pair so it's another example of, if that was our product at our little company we'd be made, made. but, again, at apple, it's not going to fill what is likely to be a slow decline in the sales of iphones and by the way, it's not just apple. apple made all that news when it announced it was going to have lower revenues than expected but a few days ago samsung announced actual profits had declined dramatically because of partly -- samsung's a little more complicated compan