apple apptured in the store and it was crazy. we had to remind people of is going to go like this. you have to do it is you have to build a system that has growth mechanisms in it and you have to trust it will work. want anything artificial. correct any mistakes you learned from twitter that you will not do with jelly? go downe not going to all the time. [laughter] in a different world, we are able to use amazon web services to host everything. back in the early days of twitter, that was just a different animal. >> how is this different for you? i have some notoriety. i have the ability to get my phone calls answered or make a big deal launching a new map and i think it certainly helps. going public dredged up a lot of stories about the founding, lots of drama. companywho cap the going financially and according to the book, jack overhyped his role and you are the glue that cap twitter together. how fair was his portrayal? >> i think it was hundreds of hours of interviews so i think he was fairly thorough in his interviews. he had to make someone a bad guy. he had to make someone at