on the airplane, i am trying to learn the apple business. i have my files like a reporter. i realize i am treating my brother as if he was a source. i just wanted him to like me. i wanted to impress him. i had to do that little sister thing. the first rule was, put yourself into their world. the second part of this was understand how difficult it is and don't wait for a crisis, because the fact is, if you have this strange relationship with a sibling, you are already in kind of a crisis. you may not recognize it and maybe comfortable and okay with it, but it isn't perfect. the best predictor of happiness and long term happiness is to have good relationship s with your family and friends. the 3rd aspect is try to see your sibling as they are not as you would like them to be. going to the apple country was huge for me. again, i am embarrassed to say, 15 years i had never been once with. this is a lunatic thing my brother is doing with these apples. when i sailed down this huge area of fruit country, imagine after 9/11, apple country at harvest, thousands of acreage, beautiful

on the airplane, i am trying to learn the apple business. i have my files like a reporter. i realize i am treating my brother as if he was a source. i just wanted him to like me. i wanted to impress him. i had to do that little sister thing.

why would apple go into this business? today as your story indicates, apple is up to 7.9% of the global market share and they are the number three producer in the world with one handset. likewise through the itunes store, they are selling all kinds of content ab ps and movies, video, and so forth. one thing they are not making money on is the carriers make off of iphone customers. to give you an idea, the customers are the highest value customer that at least the u.s. carriers have. in other words, they generate 90 to $95 a month in service revenues. $1,000 a year. that's twice the average that a regular subscriber gets. these are high value subscribers and that $1,000 a year is going straight to the carriers. apple may want a wepiece of tha. they have been developing a business plan over years or so, filing patents i believe they are getting ready to move forward. here's how it would work. last week. the president of emerging devices and the guy who negotiated the first e phone deal said basically all tablets will have ce

. >> reporter: at apple mortgage, business has been getting juicier. it's no wonder, with mortgage rates at an appetizing all-time lows. the 30-year fixed currently averages 3.83%. last year, that same loan was 4.63%. broker gary leib says 75% of his calls are for refinancings. >> i get a lot of joy out of helping people refinance. honestly, it's a beautiful thing helping people save so much money. >> reporter: super low mortgage rates haven't done much to lift home sales out of the cellar. since december, rates have been below 4%. still, sales of new and old homes fell in march. the problem is it's gotten much harder for would-be homebuyers to qualify, and for mortgages to get done. >> each loan require five times the amount of work. the banks are very difficult. every "i" has to be dotted and every "t" crossed. >> reporter: and thanks to europe's financial mess, mortgage rates, which are tied to our ten-year bond, are expected to remain attractive. >> americans can expect a very low interest rate environment through 2012, into 2013 and perhaps even b

to business news, apple is trying to attract members of congress. >> now to linda bell in new york. >> hello. federal investigators are exploring whether representatives from bp lied to congress on how much oil was leaking after the disaster two years ago. sources tell wall street journal that prosecutors are examining statements made by bp andofficials and whether engineers also withheld information from the government. apple's c e zero page washington d.c. a courtesy call. tim cook sat down with congressional leaders including john boehner. fortune magazine says it was to show keep policy makers that have an open line of communication to the apple executive. -- apple's ceo paid washington d.c. a courtesy call. there's speculation greece will be able to implement austerity measures and keep the euro. massive job cuts could become for the company behind the blackberry. more on that in the next hour. that's business news from bloomberg headquarters in new york, linda bell reporting for abc 7 news. back to you. >> thank you. 4:37 on this tuesday, 73 degrees. >> tragedy on memorial day f

the apple talks about a possible deal with facebook. jane king has the bloomberg business report. >> apple ceo had a lot to say at a conference. he confirmed television is an area of intense focus for the company. apple is working on atv that may be unveiled later this year -- is working on a tv that may be unveiled later this year. facebook just received a second request notice from the federal trade commission to buy instagram. the agency reviewing whether the deal violates any antitrust law. respect relation that greece could stick with the euro. the bloomberg maryland index getting a boost on gains for under armour. bathrooms are going high-tech with steam showers with built-in speakers and toilets with mp3 docking stations. nearly three-quarters of americans admit to using their cell phone is in the bathroom. at the new york stock exchange, i'm jane king, bloomberg news, for wbal-tv 11 news. >> that is a stat i do not need to know. >> they probably don't flush while on the phone. >> the orioles are starting to struggle. keith mills tells us if teatime to press the pan

idea to buy a country place, which turned out to be a--what we found was a 430-acre apple farm--turned into our businessenture, which eventually became--we started making ice apple wine, but that-- - but first it wasn't that. it was just a nice lifestyle for your kids. - yeah, originally it was. originally we were looking to buy a place in the country, and the place that we found had this drawback--or an advantage, depending how you look at it--of having this 150-year-old house falling down, this falling down apple orchard, hundreds of acres. so we had to decide what to do with it, so we looked at different op--you know, renting out the farm, having someone look after the apples for us, or doing some transformation. and that was-- over a period of a few months, we finally came to the idea of doing ciders or ice apples wines, and that's kind of how we started, but we started very small, but it came from the idea to move more from a lifestyle point of view than the business point of view. - and that changed your life, because in the first scenario you could be there and have your kids go to school there a

morning this and watching us say, a business or has the starring ok but it is to get a jump-start especially the challenges of the current economy so what can i still from apple's months and use my own business model. >>> entrepreneur is arm of the three core groups that card lots from reading the book of the people that are could big companies that cannot figure out ads to innovation and the third is people in their careers apple people the with the the focus is something that all of us can at least understand about our careers even of the rest of us are multitask years. jobs would preach you need to understand richard could that and then you need to do that and do need to say no to all the stuff that your not good that at our tendency as human beings is to try to do more on to consumers will learn by focusing on apple the they have one good idea that they need to pursue the idea until i did cry succeed or into one flat on the ground and then adding to pick myself up and try something else. >>> efficiently than a lot of research a lot of people will tell you experts will say, and due diligence and to the market research. >>> and he would've set i think to para

and agreed to continue to make microsoft office for apple two a system staying in business which is in his best benefit best interest of course sort of being a good investment it kept the anti-trust pressures off of his back which came down anyway of course all right well now the new entry into this battle of the titans a new born multi hundred billion dollar behave with iran by some guy in his twenty's marc soccer burke i'm talking of course about facebook it's begins its road show it's about to go public where do they fit into all of this is it a serious threat to google for example well i believe you look at things the way bill gates did but remember gates came into his heyday in the late eighty's or early ninety's he said that his biggest fear was to have three pimply faced kids in a garage and not necessarily some big for him of like i.b.m. because it big we have those have the power and economic resources and political resources but they don't have the speed ingenuity with that being said apple would not be in their right mind if they didn't fear. chase book because o

the president has busy day in the big apple.ill deliver a commencement address in bonner college in new york city. and scheduled to tape an appearance on "the view." let's switch gears from politics to the baseball diamond. the washington nationals is going to be without wilson ramos if their rest of the season because of what happened right there. he tore his a.c.l. in his right knee during saturday's game against the reds. the game the nats won. jesus flores will take over for ramos. the nats called up sandy leon to back up flores. special mother's day. at dodgers stadium. the game kicked off with the mothers of seven players throwing off the first pitch to their son. i like that. after trying out, derek jeter gave his pink boot a young girl who was sitting behind the dugout with the yankees cap on. very nice. today, you have another chance to enter our tiger woods chipping contest. you can find yourself chipping against the golf great here in the d.c. region. the winner receive twos week long v.i.p. tickets to the golf tourna

this led to companies alone all the profits in the handstand business its apple with profits from makingrt phones and a quarter left to samsung does almost nothing left for motorola is tuesday and all the other brandy see you at the cellphones torso's little disturbing of people are holding pace of stock was already nerve wracking that they might get into a business are almost no one makes money. >>> that is more a matter of can the marshal more usage and we concentrated way round face book into the that they have hired engineers from apple there apparently worked in the atc to actually build is what they might do is offer the fund for freer low cost smart phones had the opposite they're expensive to get folks to buy into it and use it to get all the macedonia's march when he adds that would be a strategy for peace but to attack more people weren't on facebook and early leapfrog their more usage which is already hot up to totally double down the debt issues with their immobile at anyway because they can't sell ads. if unable to keep up with usage in terms of ad sales and let's jump acros

can facebook even compete with the likes of apple in that business?organ has sold billions of dollars of profitable securities to offset its recent trading losses. good strategy or are they just throwing good money after bad? we'll have a spirited debate on that. >>> they may not agree on a lot of things. but the left and the right both agree that granny may be getting thrown off the fiscal cliff. we're talking about whether medicare could possibly be on the chopping block when all is said and done. maria and i look forward to seeing you at the top of the hour from here at the new york stock exchange. first jackie deangeles has the market flash on gold. >> the precious metal falling about $16 or 1%. that sending some of the gold stocks down. goldcorp., barrick corp., newmont moining down 1% or more. also gld, the gold etf, down about 2% as well. gold, of course, being influenced by the weak euro. brian, back over to you. >>> disaster du jour time. vertex pharma tanking after it corrected some data around a cystic fibrosis drug. stock short 65% kre len

facebook has been trying to convince investors that its advertising business is a moneymaker. appleans, get ready for the next version of the iphone that will reportedly have a bigger screen. the wall street journal says the company has ordered 4 in. screens from asian suppliers. until now apple has never changed the record 5 in. size of the iphone screen. apple is expected to debut the new iphone later this year. 4 in. screen. >> i want one.,, [ female announcer ] safeway presents real big deals of the week. or how to get great prices on things you need. we know you look around for the best deals. that's why we give you real big club card deals each week. right now, arrowhead water is just $3.33 a case. heinz ketchup is only $1.79. that's for the party size. real big deals this week and every week. only at safeway. get the new safeway app. it's free. >> today's tip of the day will be roaming tomatoes. prices are coming down. a lot of tomatoes coming in from northern mexico and other areas. at supply and demand. supply and demand which means there are plenty out there to enjoy. sele

deadly violence at a busy cafe. apple intensely focused on television. rob fladeboe explain why the news is a winner. costs announcer: this is the bay area's news station. the kron4 news starts now. >>pam: school officials in the east bay planned to announce a plan to investigate a sex abuse scandal and a possible role officials may have played in keeping some information from the public employees. coffee we need those funds for basic services for our multiple hon. residents. >>pam: chevron has had a tough year abroad, a court in ecuador of held a $15 billion judgment against the company for long running pollution lawsuits. in brazil, an offshore oil spill in november has triggered fines against the company in a criminal charges against several employees. >>jaqueline: temperatures were certainly warmer this afternoon, as high as a leak in license. it is still hot at this hour. 88 in pleasanton. 55 and concord. >>jaqueline: we will take in look at numbers and neighborhood by neighborhood plus one the cooler weather will filter back into the bay area. >>ca

the company has been under increasing pressure as it has seen its blackberry business eaten up by apple's iphone and other devices running google's android operating system. scott sutherland is an analyst at wedbush securities. wedbush snls, , and scott, is it going to get worse at research in motion? >> obviously, as i have said in research, we think as long as they go with the integrated strategy, rimm could go the way of palm. this is faster than we i want add. >> tom: meaning the handset makeer and operator system. are you advocating a split? >> i think the best way to make value is to make tough decisions like nokia did and join a system broader and more powerful. they're just a phone manufacturer with an operateding system, and an e-mail system with no other device getting traction. >> tom: speaking of devices, the blackberry 10 is coming out this summer. what's at stake if they continue with the current business model? >> i think the xos and the blackberry 10 is going to be a solid smart phone device, but it's more about the eco-system devices. the cloud system and management syste

. >>> and a much different business story from apple's ceo.k is passing up $75 million in dividends. without that money, he is still one of highest paid ceos in the country. jing center. >> we want to begin with beryl. maybe you heard about the atlantic hurricane season starting early. june 1st, the official start. don't tell the second named storm of the season. it's headed for memorial day to georgia and florida. and south carolina and north carolina, you will have cloudier days at the beach. this is not going to be incredibly dangerous. something to note for the holiday weekend. something that could be more dangerous, the heat, 94 in atlanta today. 90 in indy. this is not just heat, it's the muggy conditions too. you have the cold and the mountain snows, mixing with warmth and a pocket of severe weather. we will track throughout the day. >> this weather report has been brought to you by party city. dawn and paula? >> thank you, ginger. >>> coming up here on the broadcast, she wanted to celebrate her 80th birthday with a sky dive, but did it

apple went sideways for years and almost went out of business. oint. >> google is a good analogy. i was cautious around -- i admit, i was cautious at google. i said ipos are risky, blah, blah, blah, all the early investors. >> $100 bucks on day one. i thought that was way too high that early. >> a stock that has done very, very well. just so you know, folks, i'm the brakes, ali is the accelerator on all things business. that's how we address this. >> vroom, vroom. they get the right story. >> little bit of everything. you see where your risk is, right, and where you're comfortable? >> that's right. >>> two minutes past the hour here. under attack from six air tankers and 500 freighters in the so-called gladiator wildfire in the bradshaw mountains of arizona has still doubled in size. take a look at your screen. it's destroyed three homes so far. it's devoured 9 square miles and only 5% contained. four separate fires have burned 18,000 acres in arizona so far. >> closing arguments get under way in the corruption trial of john edwards. the defense r

business students: google, apple, without miss did that is -- walt disney, that's our parent company. >>> france's new president has been sworn into office. francois hollande becomes the country's first socialist leader in 14 years amid growing economic turmoil. france's gdp was stagnant for the first couple -- his first order of business meeting with german chancellor merkel. >>> groupon stock jumped 18% yesterday single biggest increase since last november. [ unintelligible ] >>> san francisco is investing millions to keep fresh produce coming into the city's markets and restaurants. mayor lee has revealed plans for a 100 million dollar makeover of the san francisco wholesale produce market that market began 170 years ago and moved to the present location in the bay view, 50 years ago. 30 vendors operate here most of the 650 employees work off hours to keep san francisco fed. >> this is a busy market it doesn't look so now you come down at 11:00 at night when most of us are just finishing off the day, this is when the day is started. >> four of the warehouses will be renovated and t

tomorrow morning, martha will speak with mitt romney's wife, ann, and fox business news in one hour, the man who got tim tebow to the big appleon the big business failout with president obama, and the bottom line is we will explore this with financial guys whether same-sex marriage is a distraction or not on fox distraction or not on fox business network tonight while it built up in my system. [ male announcer ] along with support, chantiis proven to help people quit smoking. it reduthe urge to smoke. some people had changes in behavior, thinking orood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping chantix. if you notice any of these, . istory of depression or other mental health problems, which could get worse while taking chantix. don't take chantix if you've had a serious allergic or skin reactioto it. if you develop these, stop taking chantix and see your doctor right away as some can be life-threatening. if you have a history of heart orlood vessel problems, tell your doctor if you have new or worse symptoms. . use caution when driving or operating machinery. common

when you look at the ap business, 500,000 aps. apple 600,000 aps. rim is 10,000 aps. >> if you look at the paint on the chart, so many people have been drawn in. it seems like because it's a low price t moved a buck. this is swinging in 20% moves and people are getting taken out. people are buying option buying on this thing. they are people that hurt the most because it seems like a cheap way to do it and they wasted their time. >> going out to mike at the options desk, what are you seeing? >> it's interesting because there a lot of bullish activities. people hoping that people may rescue the business and they all but give occupy this. they are taking the other side. up until january, you saw that speculative call buying and open interest of more than a million contractors. they have gone out of the name and now that open interest is less than half of what it was. i think they are really giving up on the possibility. >> let's move on. the traders are expecting increases as they move closer to friday's data release. let's get the best move and let's