>> a big apple commercial. wouldn't it be nice if a political candidate could find something that inspiring. everybody in our industry loves that and going back a number of years the people who did the commercial for reagan and the article are the same people -- and g e brings good things to life. there were the top professional people. maybe agencies like ours should be doing that but it is unregulated as it is and encouragement to take these contexts. >> whatever happened to wine coolers? is there something -- >> the business has changed. i am a political junkie. it was such a transcendent moment in political advertising where it all changed and i was struck watching it for the first time in a while the similarity to adding stories to 1984, a fundamentally different message. just the depth of being able to run a commercial to be read aired is not being fought about enough. what are we going to put out versus what is the response of what we put out and what will that respond? publishers have started to wake up

commercial. >> we shall prevail! >> apple's 1984 advertisement is an iconic example of a commeral broadcast on the most expensive aiair time that money can buy. expect to see a crop of commercials this year. advertisers paying an average of3.5 million for 30 seconds. big bucks are shelled out. >> i have a lot to do today. >> broderick. >> if you go the distance, you will see at least 70 commercials. unlike years past, this year, advertisers released many of them ahead of time on youtube. the popular usa today ad meter is going to let us rate our favorite advertisements on facebook. maybe we will and maybe we will not. we are likely to see businesses try new ways to relate to prospective customers. >> joining us today, but two of the washington regi's tp advertising executives. cary hatatch is ceof mdb communicationsns, and matt smith is ceo of smithgiffordrd agency. wewe stole from m your list of favorites. what defines a greatd to you when it comes to super bowl advertising? >> the opportunity to capture the hearts, minds and

what matters to me is that when everyone else is paying $3.5 million per commercial, apple paid nothing had the best ad of all. stick with cramer. >>> brian schactman was out in north dakota this us this summer when we did our show there. he has a special you have to tune into tonight at 9:00 and midnight eastern.

what matters to me is that when everyone else is paying $3.5 million, per commercial, apple paid nothing of all. stick with cramer. i love that my daughter's part fish. but when she got asthma, all i could do was worry ! specialists, lots of doctors, lots of advice... and my hands were full. i couldn't sort through it all. with unitedhealthcare, it's different. we have access to great specialists, and our pediatrician gets all the information. everyone works as a team. and i only need to talk to one person about her care. we're more than 78,000 people looking out for 70 million americans. that's health in numbers. unitedhealthcare. are you still sleeping? just wanted to check and make sure that we were on schedule. the first technology of its kind... mom and dad, i have great news. is now providing answers families need. siemens. answers. for you today ? we gave people right off the street a script and had them read it. no, sorry, i can't help you with that. i'm not authorized to access that transaction. that's not in our policy. i will transfer you now. my supervisor is currently not av

the company makes ipads, ipods and iphones that has made apple a commercial and cultural icon, but therewhenever foxconn says so. >> translator: they use women as men and they use men as machines. that's another way of saying it. they use women as men and they use men as animals. >> reporter: this is the front gate of the foxcon, in factory. it's as far as we're going to be able to go, but every day, literally tense of thousands of workers go through these gates. according to the worker that we spoke to, people don't tend to stay very long here. if they have any complaints the attitude of management is if you don't like it, you can leave. only weeks ago workers threatened mass suicide at the foxcon, in factory, manufacturing microsoft products. it investigated and found the matter related to starving assignments and transfer policies not working conditions. the company noted that it works to ensure employees are treated fairly. foxconn says it resolved the dispute, but in 2010 the company made unwanted headlines when more than a dozen workers killed themselves forcing foxconn to improve

. >> that was apple's tv commercial introducing the macintosh personal computer for the first time, savingumanity from big brother conformity, the apple revolution has since stood for personalization, individual liberty and that "have it your way" mentality. yet, look around you and a new type of conformity has set in. white earbuds and silver-backed laptops abound. the revolution has settled in. is this the ground floor of anti-establishment mentality today? with me to parse all of this is matt welch editor in chief of "reason "magazine and irshad manji, the director of new york university's moral courage project and author of "all"alla liberty and love." welcome to the table and thank you for being here. we were talking before the break about this idea of sort of the power of the state and the state relative to particularly individual freedoms. i wanted to start with this notion of consumption because we went to this kind of free market of religious ideas and nothing stands more for the free market than i think mackintosh and apple. how complicated is this question of the right use of st

. >> the one that is on everybody's mind a big apple commercial. think different.f a political candidate could find something that inspiring? and so i think back, i think everybody just loves that. and i think, you know, going back a number of years, the people who did the bayer commercial for reagan with the same people who did the bartels and james commercial and ge brings good things to life. they were some of the really professionals, top professional people in the industry. and it showed that maybe people should get maybe agencies like ours should be doing this, but when it's unregulated, and it is an encouragement to exaggerate and take things out of context, it's just too uncomfortable for us to what ever happened to the wine coders? i remembered those ads. jamie, is there something you've -- >> the business has change. i was struck, i love the daisy and. i'm a political junkie and it was such a transcendent moment in political advertising where it all changed in an instant that i was struck watching for the first time in a while the similarity that daisy ad

the greatest ads we still remember, the legendary 1984 apple, the 1992 sidney crawford with the redesign of the pepsi ad. there are some commercialsemain in our memory and we'll discuss them. i'm not a big fan of the controversial ad because you know they don't reflect positively on the experience of the audiences. >> sure. >> but good humor always lasts. >> you're going to be back with us on monday and do some monday afternoon quarterbacking with all the ads and we'll get the best and the worst and your take on all of them. look forward to it, david. >> thank you so much. >> thank you. >>> and coming up on news 4 wolfgang puck drops by the studio and dishes out about what he is serving up at the oscars. >> pretty darned delicious. plus we can see a little snow over the weekend. storm 4 meteorologist veronica johnson's forecast heading your johnson's forecast heading your way right after the break. ♪ ...there are no sick days. ♪ vicks dayquil. defeats 5 cold & flu symptoms. [ snoring ] [ indistinct talking on tv ] [ snoring ] [ male announcer ] vicks nyquil cold and flu. the nighttime sniffling, sneezing, coughing, aching, fever,

apple on this market. bob pisani, simon hobbs, mark harris, thanks so much for joining us. >>> the outlook for commercial real estate. larry silverstein will tell us in an exclusive whether he's having trouble finding tenants to the world trade center site. he's up next. like in a special ops mission? you'd spot movement, gather intelligence with minimal collateral damage. but rather than neutralizing enemies in their sleep, you'd be targeting stocks to trade. well, that's what trade architect's heat maps do. they make you a trading assassin. trade architect. td ameritrade's empowering web-based trading platform. trade commission-free for 60 days, and we'll throw in up to $600 when you open an account. our machines help identify early stages of cancer and it's something that we're extremely proud of. you see someone who is saved because of this technology, you know that the things that you do in your life, matter. if i did have an opportunity to meet a cancer survivor, i'm sure i could take something positive away from that. [ jocelyn ] my name is jocelyn, and i'm a cancer survivor. [ mimi ] i had cancer. i h

commercial during the super bowl. obama team is happy with it. karl rove is not. mr. rove will be here. >> we got apples. because i heard you haven't had an apple in a decade and some of our white house honey. >> bill: first lady michelle obama continues to urge the nation to eat better. some say this is another example of a nanny state. john stossel with analysis. also tonight, the ban on gay marriage in california overturned by a liberal federal court. is it legal on the case. and charles krauthammer on whether there are any true conservatives running for president? caution, you are about to enter the no spin zone. but first an election update with bet baier in washingtoupda. now "the o'reilly factor" is on. captions by closed captioning services >> bill: hi, i'm bill o'reilly. thanks for watching us tonight. bush, obama, clinton eastwood and chrysler and your money. that is the subject of this evening's talking points memo. the controversy continues over clinton eastwood's super bowl commercial paid for by chrysler. the ad says detroit and american general is on the come back trail because we all band

commercial during the super bowl. obama team is happy with it. karl rove is not. mr. rove will be here. >> we got apples. because i heard you haven't had an apple in a decade and some of our white house honey. >> bill: first lady michelle obama continues to urge the nation to eat better. some say this is another example of a nanny state. john stossel with analysis. also tonight, the ban on gay marriage in california overturned by a liberal federal court. is it legal on the case. and charles krauthammer on whether there are any true conservatives running for president? caution, you are about to enter the no spin zone. but first an election update with bet baier in washington. we'll be back in 60 seconds. captions by closed captioning services >> bret: thanks very much. voters minnesota and colorado voting. first step in awarding delegates to the national convention, not the last. delegates are not locked in tonight. polls have just closed in missouri where it's a beauty contest primary. essentially a statewide straw poll. the votes cast there won't count for awarding delegates to the national convention.

apple. that is where our reputation is sold. thank you all very much. [applause] now on booktv charles clotfelter looks at the impact of commercial sports at universities in the united states and assesses what it means for our system of higher learning. it's about an hour. [applause] >> thank you very much. it's a pleasure to be here today. i want to start out with a survey and ask this question. think back to when you were 12 years old. when you were 12, did you have a favorite college for all team, and by a show of hands i just want to know how many -- it doesn't have to be one now but how many of you had a favorite team when you were 12? are right, we can make a lot of interesting points about that show of hands. looks to me like about two-thirds, and that says for me a number of things but it really, the point i wanted to start with is that if you are like me and grew up in this country, you would have taken it for granted that teams like north carolina state and georgia tech would be playing on saturdays. they would garner a great deal of attention. they'd be they be on television and radio. you would read about them on the sports page and people

this was the first commercial produced specifically for the super bowl audience, but it almost didn't air. this is from apple is from apple. you're right. it was produced specifically for the super bowl by director ridley scott. he had just come awe of doing "blade runner." he was at the top of his game. they really saw this as an opportunity. steve jobs is behind it. but there was a new board then. john scully had just come in. there was a whole different thing that came on. then they decided to kill it. but this one airing survived because they felt that strongly it could be something for the company, making a statement that they could be different than what had existed in the computer world. >> this would be a catch phrase. if i said wassup, you know exactly what i'm talking about. >> yes. >> hello. >> wassup? >> nothing. watching the game, having a buzz. what's up with you? >> nothing. watching the game, having a buzz. >> true, true. >> wassup. >> that's what you remember. it becomes a popular catch phrase. >> these it. if it can become part of culture and go on, look, back then we didn't have the intern

apple products are made, including the iphone. demonstrations planned in new york, washington, and san francisco, among others. >>> and finally, the filming of a car commercial. that deer is not part of the commercial. >> he is now. >> thankfully, that's a professional driver behind the wheel of the scion. he just made a left turn. out of nowhere, the little guy sprinting for his life, made it to the other side without a scratch. >> wow, that is an athlete. >> wow, that's remarkable. good morning, america. >> thank you, josh. >>> we turn to new questions in the powell family tragedy and whether more could have been done to stop josh powell from killing his sons. his sear is speaking out. first, "20/20" anchor chris cuomo is in graham washington with the latest. good morning, chris. >> reporter: good morning, george. as shock begins to fade, new details and questions are emerging. could more have been done to solve susan powell's case? could her two little boys have been saved? why did it take almost seven minutes for a dispatcher to take a case worker's pleas seriously. >> they have to respond to emergency, life-threatening situations first. >> this could be

commercials going, beer! what a great idea. beer! why didn't we think that. beer would be perfect for this. >> it's 8:00. welcome back to "cbs this morning." if it's not beer, how about apple'm gayle king i e-mail charlie rose with erica hill. we brought you a stoers where a group of teenage girls are having a series of symptoms. >> seth doan talks with him about the diagnosis and why some of the parents simply don't believe it. >> you are not doing your job. >> reporter: citizens demanded answers at le roy high where a group of teenaged girls started reporting mysterious fits on involuntary twitching. with three new cases reported just this week, anxiety is growing. >> 14 is come to our neurological institute. >> reporter: doctor laszlo is here. he sat down for the first time to explain his diagnosis. >> conversion disorder is real symptoms such as loss of vision, paralysis, or in this case movement disorder ticks. but as a neurologist examines a person, there's nothing wrong with the brain function. >> you're saying in essence symptoms without a call. >> reporter: dr. mechtle says -- >> when you're with the patient, what do you see? >> girls who are scared, girls who wan