when it started, we were developing chips for apple newton, that needed to run off a battery, performance and low power consumption. those features just turned out to be use envelope pretty much every other part of electronics. >> a certain amount of, i'm not going to call it dumb luck, but fluke a sense in a time in which intel and amd were focused on computers and people could not buy computers fast enough and microsoft was the most valuable company in the world, you didn't make computer chips for comp suitors, you made them for other things and then all of a sudden, kind of out of nowhere, it flopped. and all of a sudden, the other things, the most important things that we own, and we don't much care about the computers. i'm not saying it was -- it was a fortunate turn of events as well, the thing you did well turned out to be the thing we all wanted. >> the success has a bit of luck there love to say we were all sitting around going -- the future, this was going to happen. obviously, we weren't. we were just focusing on how small, how low powered can we make it, can we deliver the des