plus, apple versus amazon. we debate your better bet with the stocks going in opposite direction wrshz. >> sounds good. scott. looking forward to it. apple in focus today. a chip maker cutting its outlook. morgan stanley note. a decline in 2016 iphone unit sales. our next guest agrees. unit sales have already been slowing down. colin is an analyst with vcg financial. it's always really hard to gauge where apple is going to end up. this last cycle with the 6, then the 6s, the larger screen. not unusual for apple stock-wise to struggle in december. my first question is what's apple worth? assuming that things are flattening out, maybe average selling prices go up with the units aren't selling like they used to, and it takes them a year or two to get the subscription models going. how much is apple worth? >> this is the grand debate that goes on right there, right? there are two camps, obviously, and there's two ways to look at it. one is on the price to earnings ratio, and everyone says, wow, back out the cash. a

we'll debate amazon versus apple. much more with traders and the gang next. >>> welcome back too the halftime report. we're keeping an eye on shares right now of baker hughes. the oil services company. right now what we're seeing is shares up by about 2%. they have been halted for down side market -- this after bloomberg headlines that said that u.s. regulators may be looking to be -- or may be unsatisfied with the current deal as it stands. halliburton is a pending deal -- bloomberg headlines crossing saying that the u.s. may not be satisfied with the current deal tazz starts. a decision on approving that they'll maybe push back to 2016. we did see a down side move here, but now those shares are up by about flat right now. back over to you, guys. >> dom chu. back with doug and vinnie of virtu financial. vinnie, back from the raek. i want to talk market structure with you. i think it's a topic that's near and dear to what we do at this network, and i know this viewers are interested in how the markets operate. the mar

is it start-ups versus apple, amazon, google, and facebook? malcolm: what is fascinating about silicon valley is how quickly companies transition from being underdogs to goliaths. we are used to the trajectory of -- microsoft starts and it takes them 15 years to go from the upstart to the monolith. today, i feel like it was a matter of a couple of years -- facebook went from nowhere to being a dominant player. this kind of trajectory where people go from being at a perceived disadvantage to being suddenly saddled with all of the attributes of the goliath. now it has been sped up. emily: the amazon-hachette war, you are published by hachette, you and your books got caught in the middle. how do you feel about this? malcolm: it cost me a lot of money. that's for sure. it breaks my heart a little. i had thought of amazon as in partnership with writers. and for a company to try to make a business point by turning its back on -- i have sold, through amazon, millions of books. i have contributed mightily to their bottom line. i would've thought they