apple was announcing apple pay the new iphone and smart watch what it didn't say, guess what, this is bad news, my friend, steel yourself, ipod classic is going away. ipod classic passed away just shy of its 13th birthday this week. no announcement. appleimply removed the product from their website. rip ipod classic. even though the ipod classic is gone. ipod nano and shuffle are still there and for sale at least for now. while apple is powerhouse company such as lift and airbnb are breaking away from traditional business model and towards sharing of goods and services of the on tonight's the show, "the independents" the show will take a special look at sharing economy. to get a first-hand look, kennedy spent the day as a lyft driver. >> we got another one of the just like fishing. ♪. hello? >> you're cory. >> cory. >> and you're? alex. >> alex and cory. fantastic, where are we going? >> you know they're pretty friendly. they're pretty much your friend. they are very talkative. when it comes to a taxi, really awkward. gerri: kennedy joins me now. so, i have to ask you, did you always want to be a taxi driver, kennedy? what is up with you on this story? >> i didn't know that did. then after i went through the entire process of becoming

apple pay as a potential competitor. how does this spinoff played to the competition? >> the apple play was a big announcement. anytime apple gets into any consumer business, that's big news. the folks at paypal have long felt that this is a fast-moving business him an ever-changing business, increasingly competitive business. they have felt that they would be more nimble and more able to react to the changing marketplace if they were stand-alone company separate from ebay. competitive standpoint, the paypal folks feel like they are in a good position to compete against whatever new technology may come into the market. towe're going to talk about individual companies. how will paypal and ebay benefit from this move? >> for paypal, it's the autonomy of being a public company. giving them some freedom to make some acquisitions in terms -- focusing on some mobile technology to help them be competitive in a business that's becoming more mobile. , it'se ebay marketplace less clear to me what the benefits are of separation. it's in ebay's best interest to maintain a strong close relationship with paypal. that's a big part of the

was something else it can do. because today, apple announced apple pay. you can hold your iphone or your apple watch at the checkout. no credit card needed. people say tim cook is going to walk onto that stage and kill the credit card. did you? >> i think that we put a dagger in it. >> reporter: you basically carry your life around on your wrist. your payment information, your heartrate, your pulse and a lot of people at home are going to wonder, how safe is it? >> it's incredibly safe. i think we are establishing a new bar. >> reporter: when you see celebrities get their photos hacked. if famous people aren't protected, when what about us? >> i feel incredibly certain that it's very -- the most secure thing out there. >> reporter: and tonight here, the first tweet ever from an apple watch. so, here's how the voice act valted twitter will work. you hit the microphone here. how fun it is to send the first tweet ever from an apple watch. period. see you tonight. period. and before we left, one last question for tim cook. a lot of our viewers are going to wa

apple pay, apple watch. time to move forward. there is no question, of all of the announcements today, apple pay was the most significant because thatintegrating apple further, deeper into your everyday financial life. >> that sounds terrifying. thank you, richard. and know that is the way it is going. talk about being on the wrong side of the generational divide. but it terrifies me. thank you. >>> up next, roger goodell speaking out on the shocking ray rice video. the big question, when he knew and -- what he knew and when he knew it. and go to our blog, cnn.com out front to weigh in on the poll. should roger goodell step down? >> plus the ravens threw ray rice for a big loss. >> and it is billed as the mostin vedible volcano ever. we talk to one of the fearless photographers who took this video and endured the heat. she's still the one for you. and cialis for daily use helps you be ready anytime the moment is right. cialis is also the only daily ed tablet approved to treat symptoms of bph, like needing to go frequently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for s

apple do yesterday after all the big announcements? >> it was interesting, during the announcements, apple shares surged higher by almost 4%. a lot of excitement over applehey, that could change the payment system out there with apple pay but the enthusiasm waned and stocks were down a .5%. right now they are coming back up more than 1%. >> very good. kcbs radio's financial reporter jason brooks, thank you. >>> last month's magnitude 6 earthquake near napa has turned deadly. 65-year-old lori anne thompson from napa died of a brain injury on friday. the napa valley register reports a tv set fell on her head during the quake. her family said she seemed fine at first but by the next day she was dizzy and confused. she was taken to the hospital but never recovered. >>> there's a flood coming, he got swept up in the water. >> flooding in las vegas ripped up i-15. the drivers stuck in traffic had a camera rolling as a group of men tried to save a car that was swept away. no one was hurt and crews are hoping to get part of the road between las vegas and utah open by the weekend. >>> new this morning, bart trains are getting more crowded not just because ridersh

apple today that meant product rollout day including the first all-new product in the post steve jobs era of ceo tim cook. the apple watch. jacob rascon was there for the announcements. good evening. >> reporter: brian, good evening, it was a major moment for apple and ceo tim cook. a lot on the line here. a lot to prove. and with a handful of new products, the apple event seals to have lived up to the hype. the test now becomes will consumers buy it. >> good morning! >> reporter: departing from tradition, apple ceo tim cook skipped the apple company updates. >> everything's great. >> reporter: and jumped right into what he called the greatest phones in the world. >> these are the new iphones. >> reporter: the biggest change might be the bigger sizes. then there's the faster processor, improved cameras, more user friendly text message options and a host of other one-ups. >> we have one more thing. >> reporter: cook has been criticized for not producing a truly original apple product since iconic apple co-founder steve jobs' passing. today he answered his critics with the apple watch. >> amazing what you can do from your wrist. >> they've been under pressure for not innovating. i think you can just feel morale in the company on this front rising.

was announcement day at apple. this morning, from cupertino, apple introduced several highly anticipated new products.roducts that will soon become more important than anything in our lives including our pets and our children. starting with a new iphone, actually, two new iphones, the iphone 6 and the iphone 6-plus, as in, plus another $100. [ laughter ] new iphone will be available on the 19th of this month. both of them have a much bigger screen for us to shatter than the previous iphone. tim cook said they are without a doubt the best iphones we've ever done, which makes sense. it would be weird if he said, these are not as good as the last iphones. but they're bigger. you know, they unveiled the new payment system called apple pay. you just tap the phone once and it pays for products automatically, which sounds like a great way for your 5-year-old to buy a tufted leather owe toeman. they are hoping that the virtual wallet would replace credit cards and even cash, which -- you know, that is a lot of powerful technology for something we're almost certainly going to drop in the toilet, isn't it? appl

apple made its much anticipated big announcement today unveiling 2 new i-phones and the apple watch. was there for the announcement and shows what makes these products different. >> the biggest advancement in the history of i-phone. >> apple ceo tim cook introduced 2 new i-phones bigger than the current one, an obvious succession. i-phone 6s are much larger, have more battery time. depending on the size and memory you want they range from 200 to $500. then came this. >> i am so excited, and i am so proud to share it with you this morning. it is the next chapter in apple's story. >> the apple watch is a remarkably clever bio metrically based -- it makes already existing smart watches obsolete. the watch can tell anyone how far they have gone and even the altitude they are at. a list of what it can do is endless even with its tiny screen. >> they didn't launch a watch, they launched a family of products, a whole portfolio of -- worldwide, tens of millions of people held off on buying a smart watch until apple's version came out. the question is not is there a market. the question is how big. >> yes, it's not going to be here until next year. >> apple watch prices will start at $349. >>> the band u2 performed during the appl

apple is working with several large retails to roll out apple pay. the reaction was mixed with all of the announcements including highly anticipated apple watch. >> i don'twhy i would want a smart watch myself. i think my smart phone does enough and it's not that hard to pull it out. >> people have stopped wearing watches because of the phone. the iphone. the phone that apple created. >> several people say they are impressed with apples new list of items that says it seems like apple is copying the competition since there are google wallets and smart watches on the market. >> anticipation of the big announcement boosted the stock. the stock fell again when it found out it would only work with the iphone 6 and would not be available until after the holiday season. right now apple stocks set to open down just a little bit this morning. burger king risking customer loyalty with moving its products to canada. it has turned negative after it is merging with the tim horton restaurants and moving north of the border where taxes are lower. 28% of americans say they will consider eating at burger king and that is down 4% from the end of august. but before burger

. >>> this morning, apple's announcement was everywhere. many people are asking, will apple'sill people go for the apple watch? david muir has more. >> reporter: 24 hours after our moment behind the scenes with apple ceo tim cook having just revealed the new iphone and the apple watch, tonight, factories across america are in overdrive. people are listening closely, hoping theirs will fit even days before the phone comes >> we're otter box, and we have boxes. >> and remember bodacious cases? still determined to make their cases here and tonight designing new ones. in san francisco, warming up the factory at waterfield designs, showing their leather cases for your iphone. leather is american too. >> we are already busy here. >> even the wooden cases from portland, oregon, tonight. all of them hoping for a shot at your business for that new iphone that can take 21 selfies in a second. a lot of eyes around the world, and a lot of questions tonight, about the apple boss and what many are calling his boldest bets yet, high expectations, and the big question now, will it pay off? ho

apple is working with several large retailers to roll out apple pay next month. >>> almost everyone was excited to finally hear what apple had up its sleeve. reaction was mixed to the announcementscluding the highly anticipated apple watch. >> i don't know why i would want a smartwatch myself. i think my smartphone does enough and it's not that hard to pull it out. >> people have stopped wearing watches because of the phone, the iphone, the phone that apple created. >> most people are impressed with apple's new list of items but say it seems like apple is copying the competition since there's already google wallet and smartwatches on the market. we just checked, apple's stock is just slipped down to negative. it's down about a nickel right now in early trading. it was on a roller coaster ride yesterday. anticipation of the big announcement boosted stocks especially after it announced the apple payment but the stock fell again when investors found out it would only work with the iphone 6 and would not be available until after the holiday season. >>> san francisco police now trying to identify a body found yesterday in a lake in golden gate park. workers out there found it in mall

apple. announcing the iphone 6, the iphone 6 plus, the apple watch with sapphire glass. the glass everybody wasaiting on. this customized watch is most personalized ever according to the apple team. tim cook tweeting from backstage you will love the apple iphone 6. the excitement is there. once again apple is so well-noted bringing excitement to the media conferences. they have done it once again. i call it the iwatch. it is not iwatch anymore. it is apple watch. the apple watch was released right at very end. one more things, folks. at that today, here it is. -- ta da. combines health and fitness tracking with communication. it will have the feature everybody is waiting for. we heard about payment systems for apple products now. and also bigger screens, longer battery life. those are exciting times. the stock originally tanked as the program began. that may have been buy on the rumor, sell on the news and no watch. now you hear there is a watch. people are starting to buy it. you can see it moves to the highs of the day of 103.08, which was about 70 cents or so short of the record all-time hig

apple pay was announced how does that announce the game? >> it won't get rid of credit but maybe your plastic credit card, dozen banks have signed up to be part of the apple network. >> they will pay appleo be part of the network and what they believe there will be so many transactions through apple pay it will more than make up for the amount of money they pay apple. >> jill schlesinger, thank you very much. >> thank you. >> still ahead, prince harry helps close the games dedicated to wounded service members. >> helps host the games dedicated to wounded service members. >> >> glor: americans have won the world cup. that would be the world cup of basketball. it was usa versus serbia today, the americans breezed their way into the finals winning their games by an average of 33 points and today another easy win, the final court 129-42. >> the annual invictus games wrapped up in london today, the games in which wounded servicemen and women compete in olympic style sports, included over 400 people from 13 countries. prince harry turned out for the of the games organizers. >> it has been a week here at the box office but hollywood finally has its first $300 million movie of 2014. guardians o

was scarry. here is anticipation of what apple will do next. the we are just four hours away from the latest big announcement from apple. >>> and the desperate searchspecial tools that was designed to catch the dangerous animal. >> we are still looking at a commute which is getting more and more crowded by the minute. >> temperatures took a lunch and we'll see if that trend continues to mid-are week as well. . >>> we are live for apple's new product and we will tell you about a brand-new product that has fashion designers at the product for the first time. >> when you share private footage with police, we will tell you why they want to set up a system to facilitate that. >> and claims this morning, why they never asked to see this footage from inside the elevator. >>> and the city's response to comprehensive plains that recovery and rebuilding is moving too slow. ktvu channel 2 morning news continues. >> this is ktvu channel 2 morning news morning news. >>> and we have been looking at that the big white box, the building, a little bit of controversy over that building and we will talk about that and in less than four hours, apple will make a much h

apple. now, it could still turn out that they're on these apple iphones and apple didn't say anything about it. the day the announcement wasinted that they got the contract. i don't think so. we're holding the stock, down 9%. this was a winner turning into a loser which is a big no-no in my book, so i'm going to watch this closely. uri after the bell added to the s&p 500, that'll be next week. so far it's up 10% since june 5th, i think it's going to go higher. gnc, phenomenal. we took profits on half because that's disciplined, but it's already a grand slam, up 11% since august 14th, about a month. i think it goes much higher. hanes brand, up and up and up, and this morning another brokerage upgraded the stock, up 15 percent since august 8th. matt, any of these jumping out at you? >> hanes hold on to, long-term hold. gtat, i'm with you, i would watch it closely because it's breaking down. you want to keep an eye on that, in my opinion, and uri, that's another great long-term holding. the only to one i don't like, gnc. i would use this and sell into this rally. >> that's the one that i like. that was the one stock that said

was born with instincts. thank you for that interview. apple's big announcement of apple it the mobile payment world by storm. paypaly paul -- does testis paypal see this as a threat or a friend? ♪ >> it is 26 minutes past the hour at which means bloomberg television is "on the markets." equity benchmark indexes are still in the red, picking up on the sell off. we are still within one percent of its all-time record high. a couple of individual names we're watching -- men's wearhouse, the retail chain reported second-quarter earnings that topped analyst estimates but revenue fell short. the shares are down by more than six percent in the company is blaming expenses related to its acquisition of joseph a bank. itss wearhouse completed $1.8 billion takeover back in june. ♪ >> you are watching "bloomberg west." i am emily chang. pandora has just signed a major licensing deal with bmg. the deal brings songs from the bmg catalog to pandora including songs from the on-site, -- from beyonce and bruno mars. music industry can find common ground. apple pay is ready to launch in jus

was born with instincts. thank you for that interview. apple's big announcement of apple pay it the mobile payment world by storm. does pay paul -- does paypal testis paypal see this as a threat or a friend? ? >> it's time for bloomberg television to go "on the markets ." let's show you where the session is. most of it has been in the red for the day. the s&p 500 and the nasdaq ended in positive area. the s&p is still within one percent of its all-time record high that it hit last week. we want to take a look at the pounds today which rallied against most of its peers after a poll in the daily record newspaper put the pro uk lead in the scottish referendum. until now, it has been the best currency among developed economies. the british economy has broken out ahead of other g7 countries. >> you are watching "bloomberg west." i am emily chang. pandora has just signed a major licensing deal with bmg. the deal brings songs from the bmg catalog to pandora including songs from the on-site, -- from beyonce and bruno mars. and frank sinatra. it demonstrates that pandora and the m

tmz negotiates this was part of a deal she negotiated with apple before her death. the post was quickly removed. >>> apple announcedhey sold more than 10 million iphones between last friday and sunday. that's a record for a new model in the opening weekend. that's on top of the record 4 million phones that were preordered. apple's ceo tim cook says demand for the phones has exceeded the company's expectations. >>> a possible sign in san francisco there may be a new contender for the presidency. in the next hour of "mornings on 2," the reason political pundits believe rand paul may be edging closer to a 2016 run. >>> climate change in new york. the big names on the agenda as the debate over global warming heats up. >>> an we're still looking at -- and we're still looking at quite a delay getting into san francisco. the best way to approach the bridge would be 580. you will waiting. find out how long and what the bridge is like. >>> we have more clouds inland than the coast. the big talk continues to be a system coming in on wednesday. already discussions about record rainfall. we'll have more on that coming up. can'

apple. apple just announced apple pay. this is the new battle ground. your wallet is the next hot thing being like social networking was just a few years ago, and once again the bay area leads this battle. paypal is san jose, square san francisco, apple cupertino and visa split between san francisco and foster city. we'll have much more in just a bit. >> a lot of money at stake there. thank you, scott. >> san jose city council trying to figure out where to put spot shops where they won't be too close to schools and neighborhoods. council members will discuss that issue today. the fines for marijuana clubs could increase from a flat $25 fine to a new fining system that would cost owners up to $50,000 for repeat violations. the council will also consider rezoning the area around park avenue so the county housing authority can build affordable home. if it passes, they would build 100 senior housing units and 82 units for family. people would have to make between $ 21,000 and $63,000 a year to qualify. santa clara county is about 54,000 units short for people who make the least amount of money. >> coming up, it's crunch ti

apple event was quite the talker on social media, as you know. of the three major announcements which won the battle on twitter? blue indicates when the word iphone six was tweeted. green is for apple pay. red for appleu can see how this makes its way across the country. apple pay not getting a whole lot of love on twitter yesterday even though the site continues to argue it was probably the reason to buy after yesterday. >> well, consumers like something they can touch, that they can feel, that they envision and a payments platform in practice might be a game changer but in theory it's really hard to imagine how it's going to affect your life. >> and not a main stream media story for sure. >> no. and it's complicated, too, to understand the economics and how it's going to get rolled out. it will only be on the iphone 6. as soon as consumers get those in their hands next week we should be able too much at least a little bit of a consumer response to that. >>> when we come back apple's ipod change d the way we listen to music. can they do the same for payments? we'll ask one of the companies partnering with apple pay in just a moment. wait, wait, wait, it's wait, wait, wait...whoa, does she have speci

apple watch and the mobile payment system. stocks rose sharply, up more than 4% at one time, after apple pay was announced, but then lost its gains following the unveiling of the apple watch. it did finish the session lower in true apple fashion. a lot of analyst calls. a lot of media buzz today. "the new york times," their headline is, quote, apple is back better than ever. >> yeah, first of all, you are iron man. last i looked, he was there. maybe there are two carls. >> a lot of other media areas. >> when does the other carl come in? i think we ought to step back for a second. first of all, when the watch came out, the misfortunate came out at the exact same time as we heard the word considerable might be dropped from the fed statement. people are much more concerned as we've been doing a lot of work on cnbc.com to see that the fed does the wrong thing. so it was just poorly timed, the watch presentation. but i think the presentation was good. a lot of us watched it, every minute. you know, carl, what would any other company in the world kill for to get when the front page of every business section? isn't the real takeaway here that if you're an advertisement fir

apple we get our hands on the smart watch. ♪ >> motorola's highly anticipated was -- this comes ahead of an apple announcement of its own wrist worn device. look at what he found. pamela me cut to the chase, this is the best smart watch you can buy right now. it is the only smart watch that realizes the importance of looking good. a smart watches constantly visible. that far. not only is it eye-catching lee round it is made of luxurious materials like stainless steel when you're not looking at the display it automatically dims. this is the battery life of about a day. when you want to recharge you put it into the included dock you can keep on your nightstand, which turns it into a bedside clock. saying, "okup by -- "okyour co-you can google." navigate me to rockefeller center. >> to get your watch to do more than tell time you have to pair it with an android smart phone. of that smartphone has to have an app on it. link between your watch and some of the apps on your smart phone. google apps are the most compatible. i can see on my watch a friend commented on my facebook post bid to read that comment i have -- i have to open up facebook on my phone. motorola smart watches not looking at others for inspiration. was not the first mp3 player out there but it was the first that made people care about owning an mp3 player. we are in a primordial phase when it comes to smart watches. this hopes to be the breakthrough. some of the kings and limitations on the software side still make this feel less than something truly revolutionary. really is the best smart watch you can buy right now. unless something comes up with a slamdunk. with theas sam grobart new motorola smart watch. we will be right back. >> it is time for on the markets. of let's take a look at where stocks traded today. we saw a record for the s&p 500. that is despite the fact that the economy added the least jobs all year last month. despite that news investors seem to read it to say the fed has more running room here in terms of not tightening rates. more "bloomberg west" is next. >> i am cory johnson and for emily chang. salesforce software is coming to the job own and oculus rift announced it is expanding its sales force. of salesforce already bringing developers into businesses with who will class, android where, and some sun gear. wearables and enterprise software, really? president atice salesforce. >> we are super excited about wearables. we think it is the next mobile revolution. the momentum has been tremendous. there are tons of applications for wearables, in business, health care, retail, hospitality. rift mentioned the oculus to you what might you do with that? >> i think there are tons of applications. one of the applications we forted for the platform was the ability to go into a car dealership and visualize the car they want to purchase. you can look at the wheel, change the configuration. new experience and helps an automotive manufacturer connect with its customers and an entirely new way. >> i was going to ask what you're doing in canada. is this parse of -- part of salesforce base? >> we have a large presence in canada. the toronto area is a hotbed of wearable innovation. it is a great place to be. >> i know there is wireless innovation going on. does this put salesforce more in not justconsumers and the salespeople themselves? >> absolutely. roots -- we have become the number one company in the world. what we have seen in terms of an ovation this platform really reinforces that the salesforce platform, which allows developers to quickly develop things across a variety of places is the number one to build business applications in the cloud. we are not just about salespeople. we are about transformative applications that you can build that connects directly to customers and create entirely new experiences that were not possible before. >> this is a wearable device people wear on their wrists. ?here does that come in >> it is not necessarily about helping people sell their products, it is about new experiences and connecting to customers. it is a new way for productivity. the number one internal community applications and is also the place thousands of employees go every day to do their work. to't that a natural place connect a fitness program or wellness program where companies and thenying devices providing incentive competitions to increase fitness and wellness because that translates into happier engaged employees. >> they wouldn't even talk about it. it was an odd thing. are you in a position where you are starting to see these devices before they come out? and maybe get a sense of what might be possible. >> we had some great traction with harvard vendors. we had five more vendors. we added oculus. we get a chance to work with them. i'm what salesforce is helping singularcreate the place to bring together harvard manufacturers in a trusted environment that will transform customer experiences. it is very exciting. the first and only major enterprise software vendor that said this is the future of customer engagement and experiences. we are putting effort and energy in games right now. from our independent software partners who are creating amazing apps, things we never would have thought of ourselves, it is the next mobile revolution. we are going to see companies on the scale and opportunities of many tuber and yelp being created. keep in mind they are all different. the you can see things in health care, retail, hospitality, manufacturing. >> thank you very much. they are in the silicon valley. you're watching bloomberg west and we are in new york. we are going to get this straightened out. we will find out why they did that next. we have a check of your bloomberg top headlines. at this network has an interest in acquiring t-mobile. they made a formal offer. according to people with knowledge of the p -- of the matter deutsche telekom rejected a bit -- a bit. gun in the hping a timely case? hp showed an e-mail that said it platingutonomy wasn't -- was inflating revenues. there are swaths of sales reps with nothing to do but chase imaginary deals. hp didn't do proper due diligence before they had to break down $8.8 billion of that acquisition. and mark zuckerberg says he sees facebook's acquisition of what sapp as an opportunity to connect 3 billion people in the world. he says facebook feels a big response ability to bring the internet to more people and will spend billions of dollars to make that happen. levi's is gearing up for the anon troll season of the naming rights sponsor of the 49er's new stadium. did the partnership, about and what does it mean for their bottom line? emily chang spoke with ship third in san francisco. she asked him how big a deal this is. think it is a huge deal for us. him it is a statement. it is a statement about the brand itself and how big the brand really is. him calmly brands can put their name over the door of a stadium? happen.id this how did you score naming rights? >> i met a mutual friend over dinner. i have experience with stadiums before. i used to work at procter and gamble. deal aw how good of a stadium could be for a brand. when we talked over dinner, the whole idea was an iconic san francisco brand, like levi's, matching up with an iconic san francisco brand like the 49ers. it seemed like such an appealing idea for the two of us. the 49er side of things you want to make sure you are doing a deal with a company that is going to be around for a while. we have been around for 161 years. you don't have to worry about the name over the door changing. >> this is supposed to be the most tech savvy stadium in the country. were you surprised it did not go to a tech company in the heart of silicon valley? >> no, because eric inc. -- because i think our propositional stronger overall. there is this relationship back to the roots of san francisco and the fact that we're going to be around for another 100 city one years. the name will not change in five or 10 years as it did at candlestick. >> how do you turn your name on the door into business for levi's? >> there are a lot of different ways we can activate the stadium. i happen to be wearing one. we will activate with some product. this is nfl licensed gear that we will sell in the stadium. we will sell in the stores and it's a big idea, not just one individual piece but we have multiple pieces. it's really more about how we engage our fans and the 49er fans and how we engage them in the stadium experience. >> you also have a ox where you will be handshaking on deals? >> of course, we've got to turn the stadium into money at the end of the day and make it work for us for business standpoint. we will use it to work with our partners and our customers and use it to turn into business. >> and he plans to increase your ad spending in tv ads or - >> we just launched our new advertising campaign called living levi's and we are excited and will get a lot of airtime and put media weight behind the nfl. we get airtime in the stadium as part of the deal as well so we will be showing living levi's there and we will try to catch fans living in levi's. >> how much did it cost to get your name on the stadium? >> it's public, it's a 20 year deal, it averages $11 million per year, $220 million over 20 years. i think it is such a great deal that last year, 30 -- second spot in the super bowl went for over $4 million. >> that's expensive. >> it's expensive. we've got the naming rights for the next 20 years which, by the way, includes the super bowl in 2016. since we announced the deal back in may, we have had almost $50 billion -- almost 50 billion impressions around levi's name associated with the stadium. >> who's your favorite 49er? >> bernie davis. >> that was fast. >> i thought this was the 32nd questionnaire. >> have you met any players yet? >> i did ice bucket challenge him and he responded. it's a start. there are a lot of great players on the team. and the coach as well. i've got a lot of favors but ernie davis i think is probably the most amazing tight end in the nfl right now. >> speaking of pants design, jim harbaugh of the 29 -- of the 49ers is not known for his style. his pants up and nicknamed dad pants because they are not so cute. are you helping them with that? >> it started with his wife. his wife was the one who really said i've got this handsome former pro football player as a husband and looks like he's wearing curtains around his waist. we have been working with him and we did a 30-second spot for dockers which is our other brand called stop dad pants which features sarah harbaugh. it kind of works. when we got jim raab early styled, he looks more handsome. >> what about moving on from the khakis? maybe we could pick out a pair of jeans for him. >> we have had them in levis before. when we announce the deal, we had several players and coach our book came out to the plaza here and we introduced him to the employees. he was rocking his levi's. i think we had on a pair of 501's. >> there is hope for harbaugh yet. the latestunches iphone next week, people are gearing up for an emergency response. we will be back with more on this elite task force next. ♪ anna apple get ready to unpack their new iphones. legions are -- these iphones are first responders. they hope to save the companies millions. this is interesting stuff. >> it is an interesting behind the scenes thing going on after these things are relates. their china figure out what problems are going on. >> it is an amazing thing. you can imagine this issue that is coming up. the first iphone had some touchscreen problems. the iphone 4 had a problem with the antenna on the outside of the phone. >> there is a design flaw that sweats would cause the touchscreen to short out. millions of these things are coming off the line over the course as they ramp up. of money.e you a lot >> they are getting ready for this forensic fix. >> you think they would be over and cupertino. they are there. there is a lot of anticipation. try to figure it out. a lot of times these problems are related to something not being connected properly. it is not a huge deal. you have a tonight show comic joking about the a

announce this and it was not working? or where they rushing it out so when apple has something to announce the next week, they were ahead of them? >> ah. >> a pr battle. >> the release -- the appleement is set for september 9. i got my invitation. you got your invitation. >> i did not get my invitation, but i will be there nonetheless. outside. so, samsung comes out with a new dge again announced. and a stylus. apple is going to announce two new phones. announce an g to iwatch or something like it. a wearable device. and they are going to announce payments. they will do partnerships with visa and mastercard. this is a big deal for apple. it is an ancillary business that piggybacks on the enormous success they have had selling all of these phones. they already have the connection with the customers. the more customers that buy apps, that could be a giant business for apple. >> 800 million credit cards. wow. that is a big drawer. >> i wallet? isuck? isuck.not bloomberg's own sam grobart tried on the new virtual reality headset. it is called the gear vr. he reports on how it works in the important comfort factor. >> i am sitting here in this mystical booth to demonstrate the new sa

was apple. two black eyes for apple today. the latest, the company annou e announcing it's pulling its ios 8 update after a slew of complaints, on the heels of the iphone 6's bendgate. for more on this story, let's bring in jon fortt who joins us on the "fast line." >> reporte. >> reporter: both of these problems are annoyances and they're certainly not minor for a subset of people who they've affected, taking the ios 8 1.0, it appears just to be bad software at this point. there is a way to recover your phone which involves downloading an update from your computer and then loading that into your phone. if somebody took some especially unique photos or videos that they hadn't backed up, they're probably going to lose those because they have to restore from a back-up. but there's a way to recover. and then on bendgate, the people who got the 6 plus who may have set for 18 hours at a time or who decided for whatever reason to make an online video of themselves forcibly bending their phone, maybe they are disappointed. but i don't know how many of those people that are. a

announced partnership with visa, mastercard and american express. back to you. >> thank you so much, josh lipton. we mentioned the wild ride apple was on. it touched $103.08. textbook applerade here ramping into the event, ramping through the event and once reached the tail end when all the announcements were out, when u2 started playing, that's when the stock started dropping. guy adami? >> i'm not going to say that it isn't going to $104. but we have been saying at least some of us thought there's still a chance for it to go lower. it hasn't moved much from when we had these conversations. here we are at $98. but the price action is something to consider. had a decent size volume today. a pretty nice reversal as you just mentioned. what's left in terms of catalyst other than the broader market? we can talk about the broader market later. i'll stay in the i think we print $88 camp. >> karen? >> we talked about selling the calls against it. i look to buy those back now that the big event as come and gone. we still don't know. this is great, huge launch. let's see how it sells. >> yeah. you have to have an awful lot of vision to say these products are going to be game-cha

said working at apple was never in any plan i outlined for myself, but was without a doubt the best decision i ever made. on tuesday, cook announced what he called the next chapter in apple'sry at the same venue where steve jobs introduced the macintosh 30 years ago. he unveiled three new products -- the iphone 6, iphone 6 plus, and apple watch. he also launched apple pay, a mobile payment system that aims to do something about the credit card. i am pleased to have tim cook at this table for the first time. welcome. >> thank you for inviting me. >> we have got much to talk about. you call it the next chapter. why? >> the apple watch is the most personal device we have ever created. i think it takes us into a whole different area. we had a -- we had an intense team working on this for three years. and so we explored many different things. and as the product came to fruition, it became not only the timepiece that you would expect, but a device that can do many different things, including really a whole new way of communicating and connecting with people. and also it has a health and fitness component that we think , could really be profound. >> it can track your blood pressu

apple. details on a new po >> apple says it will no longer unlock most iphones and ipads to police, even if they have a search warrant. the news was announced the publication of a new policy tied to the release of the latest 8.ile operating system, ios this new policy comes less than five months after the u.s. supreme court ruled that police in most circumstances need a search warrant to collect information stored on phones. well, entertainment news -- good news for all of you aretha franklin fans. she is set to release a new album on september 30. it will be a tribute to 10 different divas come including a hit song. dell's we have news about the "magic mike" sequel. it will start -- star channing tatum and his friends. we have learned that matthew mcconaughey will not be returning. why even watch? the sequel is set to be released july 1, 2015. speaking of dancers, check out these dancers in wisconsin who could give us all a run for our money. >> you run out there, and the people are going nuts. >> these senior citizens are heating up an nba basketball court as they bust a move for the milwaukee bucks. they audition for next seasons team. i

was all about iphone 6 until the announcement of apple watch. i'm joined by two gentlemen right now. edmund, you can't wait to buy the applech, you told me. >> cannot wait to buy the apple watch. it's one of the newer things i've seen. they haven't come out with a watch yet, and i'm interested to see what it's all about, for sure. >> and you would definitely spend $350 to start on it? >> i would definitely spend $350 for an apple watch. >> legitimately excited. and like you said, apple's first new products category in four years. really quickly, jason has been online, what are you most excited about? >> the iwatch, for sure. >> the apple watch. i couldn't even set this up if i tried. no more iphone 6 talk. cheryl: we're talking about that, lauren, and stand by just for a second. i want to keep you guys there, but i want to look at the stock really quick. the stock actually went above $100 a share right after the iphone 6 was unveiled, gave up some of the gains. i want to talk to brian about that. you've got about $87 as a target on that stock. do you think you're going to up the target now that what you've seen coming out

announcements? >> everybody was excited about apple watch. first it was all iphone 6 talk, but the surprise and the excitement therely came when the watch was unveiled. we're here outside the apple'srk store, but this is a main tourist center. so i spoke to people going back and forth all day asking us why we were here. and then i tried to find someone who was not an apple fan, david, cheryl, i could not do it. i could not find someone not into apple today. woman and to keep -- and i don't mean to keep doing pr for the company, but there is excitement about a lot of things apple, especially for the watch point of i view. this is our first product category since 2010 with. 200 million potential customers signing up. cheryl: that's the thing, if you look at the survey there accenture, 25% of those surveys do want a smartwatch within the next five years. if there's that much demand out there, you've got to say apple's not coming out with this darn thing until january. they're going to miss the holidays. are they missing a great opportunity? >> well, they're going to miss a small window here, but if you think about wearables over the next five years, they're not going to miss anything

apple watch and iphone 6. some critics say tuesday's unveiling in california didn't impress. wall street is sharing those doubts. apple stock fell after the announcement. the event was still important for customers and the company. >> reporter: to launch its latest products apple chose the same theater where steve jobs unveiled a revolutionary computer. >> on this stage 30 years ago, steve introduced a macintosh to the world. >> reporter: for tim cook who took over the company after jobs death, returning here seemed to be both a nod to the past and a look to the future. >> it is the next chapter in apple's story. and here it is. >> reporter: the apple watch is the first original apple product not launched by steve jobs. is today the beginning of the tim cook era at apple? >> exactly what i would describe it as. >> how important was it for tim cook to come up with this now? >> he needed, especially now, something to really give i think not only investors but the public this sense of, you know, that apple has a direction that it's going in and that it has a vision for an apple beyond steve jobs. >> that vision also includes replacing credit cards with iphones through a new system called apple pay. such mobile payment systems from other companies have been slow t

was a ruse. they announced the apple iphone in 2007. >> and we are calling it iphone. $2.5 billion in revenue. by 2008 appleventh in mobile global phone sales but after watching them get up to $10 billion in iphone revenues, samsung stepped into the fray with galaxy. a fierce rivalry ensued. still 551.3 million iphones have been sold. total revenues are huge. $343 billion. it is a global phenomenal. it was initially just sold in the u.s. but now it is sold in 143 countries and it is single most popular consumer electronic device ever. in china alone, sales have doubled in two years. $12.7 billion year one. two years later, $25.4 billion. the industry created around the iphone is enormous. apple will likely sell more of the new iphone in the first weekend than the first iphone sold in its first year. it is a global phenomenal and an enormously popular device. >> my partner, cory johnson. and that does it for this edition of the best of "bloomberg west." you can catch us monday through friday 10:00 a.m. and 3:00 p.m. pacific, 1:00 p.m. and 6:00 p.m. eastern. we'll see you next week. ♪ >> coming up, possibly t

apple's euphoria. the watch requires an iphone, will cost $250. apple shares were up during the announcement then down for the day. the government reports the number of job openings wash in july and companies are hiring at the fastest pace in seven years. it is another sign the employment market is getting better. job open having soared 22 percent in the last 12 months. mcdonald's had its weakest sales in a decade last month mostly because asians are avoiding the golden arches after a meat supply problem in china. taco bell is testing a biscuit taco there comes with fried chicken and country gravy or jalapeÑo honey sauce. the shell tastes like a country biscuit and that is america's money. i'm dan kloeffler. >> hear from the late joe paterno's son on the ncaa's decision to lift the sanctions on penn state. >> another criminal making it way too easy for police ♪ life-changing decision. at university of phoenix, we know going back to school is a big decision. that's why we offer students new to college a risk-free period. so you can commit to your education with confidence. get started at riskfreephoenix.com crest gaand the other, a crestwhitening toothpaste.. here's w

apple doing a lot of partnerships. one that was recently announced was ibm. steve jobs love to keep apple very close. >> his company. his late. >> yes. tim is running a very different tone of business from a management standpoint, but it is good. ran it with a sense of urgency at a time applen the rebound. and itis a huge company needs to be run differently. i think tim cook is the right guy with the right style at the right time. >> all right. great to see you. thank you so much. much more on apple and why your morning cup of coffee might be holding you back from that promotion. we will discuss the downside of caffeine and all the other top linked in stories. ♪ >> time to check out what is trending on linkedin. i'm joined by one of the sites read, thefic and well ceo who generated over 20 million views altogether. some of therve with readers on linkedin. let's start with you on the top five stories that are trending. one of yours were in the top five. apple's . watch.e's new the apple watch. >> they are introducing what could be a transformative device .verybody wants the same is true of the iphone and the ipad and they are now the top of the company. >> it is pretty obvious. even when it came out, people are treating it as -- >> steve ballmer used to run a little company

apple. was it that? >> the fanfare was huge. he said it is a new chapter for apple. i was impressed by the fanfare. you had u2 onstage announcing their new album coming to itunes. you had gwen stefani, the fashion press out there. what i am disappointed by the key announcement, but watch. let's have a look at what you get. it costs $350 for the most basic one. you could get it in 18 karat rose or yellow gold. it is strong. you are not able to smash it that easily. it has crystalline sapphire to make it very strong. it has got clever little gizmos. i can send you my pulse if you have another watch. i can send you pictures that i happen to have drawn. , the voice,se siri to write messages and the like. the key issue is, what are the questions about this? what if other people don't have a phone and a watch. will i be able to interact with other phones if i send a heartbeat? probably not. what about the fact that you still have to own an iphone for it to link to this. you can't have a watch that does everything. this is not a changing movement of the tide in terms of wearables. you still need to have an iphone to work with this watch. there is also many questions as to when exactly it will come on sale. they say early 2015. when will it come to the u.k.? basically, i am not wildly impressed. i don't think it is that different from the galaxy gear that samsung has unveiled. what i am excited is the payment. this i want. i want to walk into a shop, whole foods, pay for my groceries with just a click of my fingerprint on an iphone 6. i want to gravitate towards that when i am using uber. the fact that i will be able to seamlessly use my phone to pay, that is what i am excited about. the payment element. that of course builds on the cushion though of the new iphone -- the crescendo of the new iphone 6. they want to make us want these new pretty expensive phones. costing you plus anywhere up to $500. thinner frame, you have got what we expected. 4.7 inch and 5.5 inch. 100% better battery on the 6 plus. my key disappointment, the sapphire crystal, second most strong material, hasn't yet made it onto the phone screen. it is still a type of glass. there are my disappointments. i don't think the watch is that revolutionary. i do like the payments. lus areone 6 and 6 p going to fly off the shelves. , icaroline, a better battery am sure a lot of people are smiling about that. let's get some insight from james kroll and. you are a fan of tim cook, it is fair to say. do you consider this evening a success? >> i think it is a big success as they have finally been able to go through a whole product development lifecycle since the change in leadership. wearable technology has been a difficult market to crack. we have seen big missteps from google with the glass and samsung products have failed to take off. this may well be the first consumer product in wearable technology that captures the hearts and minds of the buying public. >> do i buy that because it is applebecause i need it? >> you buy it because of the ecosystem and how it fits to the other products. the apple phones are expensive but they own two thirds of that premium product market. the people who are already getting that phone, the new 6 orth their contract renewal, the watch will add on to that. the payments could be the killer app. it is going to be exciting. >> let's talk about payments. absolutealk about the fail that was the live stream but i will talk about the naked selfie. if i can't trust him with those pictures, not that i have any, how do i trust them with my credit card details? my credithis phone as card, i need to be sure about security. right now -- that none position is of their security was compromised and the issue was the choice of passwords. i agree that everyone needs to be better at making sure that people choose strong passwords that are more difficult to crack . , theft happens and crime happens off-line as well as off-line -- as well as online. this is incre

this preceded the actual apple announcement will stop having said that, they all knew that apple while it wast at some point and would be a big threat. >> gerard cassidy, this goes to what you study, since andrew jackson in the failed bank of the second united states. these executives at ebay, they have to respond to activists. large,ve to respond to institutional shareholders looking at 1.9% per year. >> i think that is absolutely true and you will see more activism in the u.s. banking industry, particularly amongst our universal banks if they are unable to deliver return on equities greater than their cost of capital. i think this'll be a big story. >> scott, you teach at nyu stern's, this is almost a new finance in at there is a new group of people making the rules. carl icahn to some extent makes the rules. >> yeah, these guys have been the rock stars, and you also have ceo's with tremendous pressure to perform. i also think activists have gotten smarter. i think they are trying to be more constructive. if you look at the returns come activists have outperformed the rest of the marketplac

apple account. you can basically pay for anything you want. panera bread announces they will be one of the first companies to integrate apple paid. blaine hearst joins us now. >> it was actually fairly easy. we first started talking to applek advantage of it. charles: though, apple had this big controversy with the apple cloud and people feeling less safe with their personal information. charles: my credit card is pretty near and dear to me. >> of course. i think the way they have implemented the apple service here, that credit card number is stored anywhere. it is actually a one time use. your cards have not actually stored in any location. on top of that, you have to secure your dumb. you actually use and a half day. we find it quite secure. we are quite comfortable. it does not mean people will not try to find ways around it geared i do not see a more secure is to my today and any other form of credit card usage. charles: who pays the extra cost? do you pay the cost? will it be passed on to the consumer? i am not sure i have read the same information you have read in the press. for us, the merchant, there is no difference in cost. certainly not at this time. there is no peace to the merchant. i am not sure how apple wo