and not elizabeth arden. i shouldn't say estee lauder and elizabeth arden in the same sentence.what do you do to stay away from the foul-smelling stock? there are two sides it every story. elizabeth arden sent me a very polite letter. not kidding. they gave me a turnaround story. i'm convinced there could be a potential reversal of fortune for arden. this is why we are talking about it on speculation friday. here is the thing, yes, latest quarter is not so hot by any stretch of the imagination. there is no way to put lipstick on this pig. hold it, just a second. speak of the devil. oh, okay, i don't know these things. i'm still busy trying to get the brazilian from groupon. this will improve its position in the beauty market. let me read you a snippet from the letter. quote, in 2012/2013 elizabeth arden is undergoing major repositioning keeping everything great about our economic brand while refreshing packaging, advertisers, end quote. they highlight the company's strongest brands. including the anti-aging serum using the most powerful antioxidant on the market. eight-hour crea

i like where elizabeth arden is trying to go. but there is still questions about the quarter that left the stock tumbling. what went wrong? it is it something we should still worry about? they got hit with bad breaks. amazing. the can company suffered from a key mass retail customer possibly caused by economic worries at the end of last year. remember everybody th happened as everybody was freaking out about the fiscal cliff. that still worries bebecause we don't know about that. the retail channel probably won't repeat itself. third of, softness in china. partly caused by the chinese new year. but now we know china is picking up steam. i don't want to be super concerned about this being an issue the next time the company reports two months down the road. though it was the only company we deal with that seems to have a chinese soft patch against yum and caterpillar. they have a chicken thing going with kfc and the latter doesn't seem to have much to do with the way justin bieber smells or sings for that matter. it dramatically sl

they have names such as chanel and elizabeth arden, l'oreal, hair care products, full hair service salonside. their outlook as they plan po expand and the like and hitting their numbers. back to you. melissa: nicole, thanks so much. samsung has a new phone a lot of people are talking about it. we'll see what kind of threat this may be to iphone. lori: and it is not just the wings sauce that is hot. hooters going global. we'll talk to the man who is taking the brand to places like south africa and brazil. ♪ . we've completelyntegrated every step of the process, making it easier to try filters and strategies... to get a list of equity option.. evaluate them with our p&l calculator... and execute faster with our more intuitive trade ticket. i'm greg stevens and i helped create fidelity's options platform. it's one more innovative reason serious investors are choosing fidelity. now get 200 free trades when you open an account. melissa: so samsung unveiling its latest smartphone the galaxy s4, which it hopes will be an iphone killer. shibani joshi has been following the story. how is the indus

arden to crews are on same investigating and averting traffic away from the area in both directions garrettoast are continuing upward pacifica. coming from the peninsula some are using 280. also highway 35 as an alternate. no word on when the accident will be wrapped up and clear. >> the nimitz is a free ride for your north bound commutes. it is crawling out of union city through hayward into downtown oakland. >> almost 30 minutes to get from hayward and to downtown. >> 8:02. >> a developing story out of sabots they were police are investigating a homicide. kron 4 jackie sissel is live. >> i am at the corner of mercer and capital. the homicide detectives were made at least four hours at the the initial incident. around 45 someone discovered a body in the street, called 911. at that point san jose police department k to the area and discovered the body of an adult in his '30's with a gunshot wound. he was pronounced dead at the same. this is san jose's ninth homicide of the year. they have been out here since about 425 this morning. other than the minimal description of the victim a hispanic