do is internal, but when they violate the wiretap act by collecting information through wire the aresionve in creating a business model that is going to subject them to liability. i think it will cost the company. they will hold back and look more closely at limitations and privacy laws. run the user perspective, that is not a bad thing. protectingare important interests. we do want to use wi-fi at routers in our homes. at the same time, companies should be free to innovate. we will have to find a way to find companies like google to innovate while respecting these privacy safeguards. can you create a powerful story using your pictures and a video? there is a new app promising to help you do just that. it has already won a design award from apple. the ceo joins us next. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. most people consume content on their ipad. now there is not trying to help you create content for the ipad. storehouse is a visual storytelling app for the ipad. it is one of nine apps that won awards from apple. it raised $7 million in a funding round.