argelia? >> prepare early. start as early as possible as a family. >> how early is that?eally, really when they're coming up through middle school and junior high. we start kids in high school, so the minimum, ninth grade. start planning how you're going to get to college. start thinking of what kind of college you want to add, what areas you want to major in, and stick to the plan. >> you also say parents need to be aware of bait and switch. what's happening out there? >> what happens is that universities and colleges will often offer very lucrative and packages for freshman year, and it's a lure. they get the kids on the campus. but then in the subsequent years, sophomore-junior year, it kind of dries up, and so the student is left trying to find, where am i going to get tuition for sophomore year or junior year. and so, one of the things that we think is very, very important when the parents and the students are evaluating is to really look at the history of the school, look at the average financial aid packages they give, starting freshman, sophomore, all the way, so