>> i think because of argireline. i think this is the most grou-breaking technology in the last decade. >> wt idoor us? >> it helps relax the facial muscles, acting to free wrinkles from the pull of repeated facial expressions. and that helps to smooth away the visible appearance. that's extraordinary. ior argireline, there was no real way with a norescription topical cream to address wrinkles and lines and relax facial expressions. >> st of a tical botox i meanis that we're talkg abou >> there's difference between something that's injected and that paralyzes and something that's supplied topically, without a prescription, withoua doctor's psence, a painless way to regain that youthful activity and that beautifulouful look. >> reclaim can work for you, reducing the look of fine lines and wrinkles without the worry of invasive procedures. >> so what you're getting-- and this is what i love-- is you make all of your facial expressions, but when you stop, your skin goesack to thayouthful kind of smoothns. >> instead of d

>> i think because of argireline. i think this is the most ground-breaking technology in the last decade. >> what does it do for us? >> it helps relax the facial muscles, acting to free wrinkles from the pull of repeated facial expressions. and that helps to smooth away the visible appearance. that's extraordinary. prior to argireline, there was no real way with a nonprescription topical cream to address wrinkles and lines and relax facial expressions. >> sort of a topical botox. i mean, is that what we're talking about? >> there's a difference between something that's injected and that paralyzes and something that's supplied topically, without a prescription, without a doctor's presence, a painless way to regain that youthful activity and that beautiful youthful look. >> reclaim can work for you, reducing the look of fine lines and wrinkles without the worry of invasive procedures. >> so what you're getting-- and this is what i love-- is you make all of your facial expressions, but when you stop, your skin goes back