like giorgio armani and l'oreal ,aris, it is beautiful imagery and chinese consumers aren't sensitive to that. they like it. francine: is the u.s. a tough market? ,ean paulit is a bit softer certainly softer than china, but it depends. last year, the u.s. was very good. market roughly globally is more or less growing at 4%, but never the same way. francine: how difficult is it what will work and what will not? why am i using this mascara, this foundation, not the other? jean paul: when you know well your consumers, understand their desires, can guess their dreams or expectations, then you can create what they will love. francine: what will the next four years bring? is that a specific market that will grow more, men's cosmetics, or something else? the paul: digital will be most important element of transformation in the markets, so definitely e-commerce is growing. e-commerce in china is 30% of our sales for our mass-market brands, huge, so we will see digital growing. we will see new channels emerging like specialty stores, our own stores. , a growing big segment is travel retailing, the stores in the airports, because more and more people are traveling