>>sreenavasan: so far in this series we've heard from a disrupt unamed arial and one of the establishedomcast, from a 10,000, 20,000 foot view, ken auletta and david carr. is this period a transformative time for the viewer? >> i think television is now going through what newspapers, magazines and book publishing print world has gone through the digital disruption. that has a profound effect on the viewer. baw the viewer can watch what they want when they want to watch, and on what device they want to watch it on. will you have enough tiferg or other revenue sustain quality production. >> i think it's important to understand how the changes made through media by look at it from all sides. so print file is very small, right? so print got disrupted for some music files. little harder to move around. television has been protected to some degree. by the fact that they have big files. but as broadband's come along, as stuff comes not just from the cable but over the top, over the web, we've gone from five channels to 50 to 500 to an infinite number. the sky is falling, the sky is falling, ov