aristotle: good. aristotle. lemonis: aristotle. i'm marcus. nice to meet you. aristotle: nice to meet you as well. lemonis: were you going on a trip? aristotle: no. this is my mobile office. if anybody needs shades, we do it on the spot. lemonis: very cool. i thought it was odd that when he came into the store that he kept his glasses on through the conversation. he was almost too cool for school. [lyrics] i wear my sunglasses at night so i can meet a new investor and not look him in the eye so do you always wear your glasses? aristotle: i do, always wearing the product, absolutely. jenny: hi. i'm jenny, so nice to meet you. aristotle: aristotle. jenny: your glasses are awesome. aristotle: thank you. i appreciate that. lemonis: so i wanted to maybe take a look at where your product is over here ... aristotle: absolutely. yeah. yeah. lemonis: ... and sort of go through it. aristotle: so ellison is derived from the greek word helios, which means sun. lemonis: are you greek? aristotle: i'm 100 percent, yeah. lemonis: which means your family is really quiet and cal

aristotle: i do. always wearing the product.ll building his brand of high-end sunglasses, but while the business keeps gaining customers ... woman: your glasses are awesome. aristotle: thank you. i appreciate that. lemonis: ... it also keeps losing money. how much did you lose in 2014? lamar: one fifty-one. lemonis: okay, '15? ian: one thirty-seven. lemonis: '16? jeremy: one forty-nine. lemonis: their ceo, aristotle, has trouble moving beyond a personal tragedy ... aristotle: my mother. lemonis: you don't know if she's alive or not? ... and it's now affected every aspect of the business, from his branding ... aristotle: we set out to create a sunglass company that embraces a natural act of loss. man: but we're trying to sell something.

aristotle wrote the rhetoric in order to give ordinary people the tools to look at the views and historians who i talk about in the book, he gives many terrible examples of the manipulative use of frederick to show people what bad things are in store. in the book for example i systematically contrast our current president's way of manipulating fear with not a democrat, and trying with george w. bush who, after 9/11 when everyone was terrified he said, we are going after some criminals, we are not at war with islam and we do not demonize entire religion or people. he created an archive that exists to look at his statements on this issue so everyone know that he said this and said it repeatedly. i think we need that kind of leader but when somebody does the other thing, call them out the week and called out malcolm x. malcolm x. was a popular guy for a while. maybe king underrated him in some ways but his desire was to manipulate anger and create violence. king repeatedly said, that is not what is going to produce lasting change. so we have to get involved and get into the activity of politic

aristotle, the second greatest of all time was an expert on political constitutions. can the same be said of girdle? he looked into the axioms of mathematics and sought completeness. he looked into the equations of general relativity and saw a close time like lou. he looked into the constitution and saw logical loophole that could allowed dictators. the scene is new jersey in 1947. girdle had stunned the intellectual world by proving no logical system could capture the truth of mathematics. the result was to become iconic of the limitations. he left austria for the united states when the nazis took over. for a decade -- it was time to become an american citizen. earlier he had a curiously solution to einstein's equation. one that made space-time rotate rather than expand. it could be possible to journey the big circle and arrive back before you left. but his research and time travel was interrupted for his citizenship hearing. his character witnesses were close friends, albert einstein and oscar -- a cofounder of game theory. he served as the chauffeur. he decided to

aristotle tells us at the olympic games it is not the finest or the strongest men who are crowned but the good it is they who act rightly who win the prize. i believe that in this generation those with courage to enter the conflict will find themselves with companions in every corner of the world. the day of affirmation university of cape town, june 6, 1966. >> please welcome the ceo. >> through the history of the world the boundaries of great empires have faded and dissolved their cities, their cities have fallen into decay and their wealth scattered. what remains is what the accomplish of enduring value and what they stood for for, what remains is the contribution they made to the unity and knowledge and understanding of man. what remains is what they added to the hopes and the well-being of human civilization and to its capacity for future progress. none of us here, as individuals, seek success or wealth purely for its own sake, we all hope to make a larger contribution to our families, our occupation, our profession, our community and our country. this must be true also for americ

aristotle wrote the rhetoric in order to give ordinary people the tools to dissect the manipulative -- he gives many terrible examples of the mitive use of rhetoric to show you what bad things are in store. in thepl book, for example, i system mat delay -- george w. bush who, after 9/11 when everyone was or terrifies, he said we are going after criminals, and we do not demonize an entire religion or people, and he often recreates so that everyone would know that he said this and he said it we peatedly. so we need that kind of humor is when -- call them out maybe king underrated him in only wrays, butm his desire was to differet racker and just confused. that's not really to going obey be where the respecting. in my city laos saturday who was one of the great pieces at hoist a there was this big demonstration where he shut down a major highway to protest against gun violation. , and you know, he actually per pseudod the bay your to go along with this. i think there's great power in leaders who appeal to love, faith and work. and then criticize the other ones. and run foror office, you

facebook page you put yourself into the hands of someone and then go outside of your comfort zone and aristotlesaid if there isn't some tension when i go out and look then something will go wrong. also what is the secret to travel writing? you don't write about places but people in every single book i write that. >> i'm trying to picture your process so are you taking notes throughout your experience? and then you read down your notebook? >> but and glacier bay we went camping for three days on this beautiful rocky beach to see the sunrise over the mountains and out of the corner of my eye i notice the seaweed covered rocks had begun moving closer to me than i realize it is to teenage bears. so i get my guide we do the stance that they get closer be chase them away but then they end up in our tents david is standing there waving his arms i have one arm shouting at the other hand have my pencil. but i know in the moment and will be a great scene in the book. and the other half get away from the kayak. the great writer who wrote the book among the those in the moment while getting beaten up by th

thomas reverse that and said aristotle had influence and so you have this positive view. that's when christianity triumphed in science and universities and hospitals. that is my summary of trying to bring those two together. my question is to michael have you ever been to mongolia? so how do you know it exists? >> you told me that i have confidence you don't live. >> it goes back to faith. so faith and reason exist. >> and some netball and hollywood tell me about it i would be less confident. but as you so i'm more confident. i'm driving around in mongolia and probably going to be less confident. >> that's what faith means. >> belief when there's a lack of evidence, you have some evidence that someone's reliable or not. >> we did not define faith that way,. >> i did. it's a common definition that they. >> they think confidence is the same thing. but your faith, your trust is another word in a person grows as you have more experience if you have more experience with your car and it does start you have more confidence the next time you get in that it will. >> it's the proce

flu or a respiratory born illness that is spread by droplets and arizona that has a high degree -- aristotleand has a high degree of mobility and fatality. they spread so easily. other really serious diseases, everyone you remember a few years ago with ebola, two nurses got infected by taking care of a patient in dallas and the entire country went into a panic that we were going to have an a bullet outbreak in the country. there is no chance in the world that we would ever have a disseminated ebola outbreak where there is hundreds of thousands of millions of people getting infected by the nature of hell it spreads. ebola spreads when you are in direct contact with someone with body fluids all over the place. urine, feces, blood, secretions, that is how you get infected that is the reason why we and myself taking care of the patients and i had to dressed up in a suit. of respiratory disease, if we had the flu right now and people were coughing and sneezing we would have several people getting infected. with a disease like ebola, it would not happen.>> i will turn to this one question. under p

>> truthly, a review of the "weekly standard" a couple of aristotle book on in america. e makes the point that for that to work, we have to have a sense of responsibility. if everyone is simply reacting to things on the basis of feelings and sensitivity and what makes other people feel good, you can't be a serious country in terms of either making decisions for what is good for the under can at home, and economic, storblee and education policy, or certainly in foreign policy. that is something that has been happening a long time. it is not likethe millennials were the first to invent weight on feelings and emotions as opposed to arguments about consequences of policies. christine, you read about this. before the millennials were millennials. this was kind of a baby boomer thing originally. it was not a problem. the baby boomers had a wonderful sense of social fabric and how to make decisions responsibly. it has fallen apart with the millennials. it is a process of modern capitalism, liberal democracy and the problems in society that people could talk about a lot. as it t

you and i when i came to see you in florida a few years back, we were talking about aristotle and cicero. you said yeah. >> yeah. mark: you read all my books, not that that's the test. you read a lot did. that start in the military? before the military? recently? >> that's one of the things the military inculcated into me. you know, we used to have a reading list as new second lieutenants and one of the books on the reading list was irwin ramos book attacks and that was about the exploits of him as an infantry lieutenant and infantry captain in romania, and the important thing is that was the book that patton read about rahmo. >> i read your book. >> that was important, after that, it passed. i think if you try to present yourself as a leader, one of the important c's is competence. you should not be able to stand up and back up what you believe in without being able to say here is where it relates throughout history. and that, i think, is what the military does train to you do, because when you're in a battle or whatever, you don't have time to pull out the manual and whatever, but it h

thomas aquinas reversed that and said, aristotle had a lot of influence and so you had this positive view and look -- that's when christianity really triumphed in science and universities and hospitals and stuff like that. so that's -- anyway, my summary of the trying to bring those two together. my question is, to michael, so have you ever been to mongolia? >> no. >> how do you know i exists? >> you told me about it and i have confidence you don't lie because you're an honest man. >> goes back to faith. seems like faith does -- reason exists and faith exist is. you -- >> i feel confidence. >> itself was just some nutball in hollywood that told me about it i'd be less confident but it's you so i'm more confidence. when i driver around l.a. i'm reasonably confident i'm not going be mowed down. if i'm in month goalow, going to be lest confident. >> that's what faith means. >> we defined faith. it's belief -- win there's a lack of evidence. you have some evidence that somebody is reliable or not reliable or whatever. >> we didn't define faith that way. he did. >> i did. this is the comm

>> so if you look in ancient greece like aristotle and their writings, they don't talk about people inheriting trade from their ancestors. but the fact that people look similar is due to other thing that they are born in the same climate so of course it is like making a recipe for cheese. it's the same cheese it just doesn't mean that inherited cheesiness from yesterday's cheese. [laughter] and then certainly in western culture and then talking about things like blood there is a continuity between generations and very often that's in a way is a justification. and blood was the mechanism. >> nobody is ever specific but they keep talking about noble blood and then after a while it starts to set groups of people apart. in the 1400s in spain you start hearing about the races themselves. and the jews have jewish blood you better not have that if you are in spain which that means you cannot have any ancestors who were jewish. as that blood would pollute you. and this is also the phrase where blueblood comes from because if he were a christian in spain that your skin was very pale so you could see yo

aristotle's progress. for now, we're going to take baby steps, and if i could get a decent return on my investment, and he can make a solid living, i would consider that a pretty good whoo! at a family-owned men's apparel business on the coast of california... john: this is our brand. it looks great. it's tankfarm. it's really high quality. lemonis: ...the tie that binds is about to unravel completely. mike: you want to be my boss sometimes, where i'm like, "dude, we're partners." john: no, you want to talk real? let's talk real. lemonis: brothers mike and john found early success selling to big stores like nordstrom and urban outfitters. but after they opened up two locations of their own, profitability never followed. mike: is it the product? is it a merchandising? why doesn't this store make money? lemonis: now the brothers are clashing more by the day. john: so it's all my fault the stores didn't make as much money? mike: you sometimes act like you know best. john: oh, my gosh. lemonis: even as mistake

because as aristotle tells us, we are political animals, we can't help ourselves. we conduct our politics on facebook. so what can we do about this? very low. what can facebook do about this? almost nothing. he comes of those three things, 2.2 billion people, and advertising system that so surgically addresses the right people for the right product for the right candidate for the right idea. and an algorithm that amplifies things that you would strong emotions. the combination of those three things, that combination is facebook. the only way to clean up facebook is to address those core three things and that would mean not having facebook. facebook can't not have facebook and facebook can't address those three things because that is what makes it work. that is how it makes money. that is how it exists as an important thing in the world. they are trying the best to cosmetically address many of these problems. country by country. so they put extra effort into filtering out hate speech before the german election if they put extra effort into filtering out fake account

is really in seeing aristotle's progress. for now, we're going to take baby steps, and if i could get a decent return on my investment, and he can make a solid living, i would consider that a pretty good dads on the go. tonighchris: yeah, exactly. lemonis: l.a. entrepreneur found a niche designing bags for new dads... chris: she came home with literally, like, a dozen flowery diaper bags. and i said, "no way." i did not want anything like that. lemonis: ...creating a whole new product category... chris: while it was filling a niche, it was also becoming a symbol of fatherhood. lemonis: ...and generating millions in sales. this bag's frigging awesome. chris: stop. lemonis: but 15 years in, the business is at death's door. chris: i drove it into the ground, and it's no longer capable of surviving. lemonis: the owner, chris, lets his fears get the best of him. chris: i-i-i actually wanted to -- to -- i'm sorry. i'm forgetting my point. lemonis: he's lost faith in his product. and do you make this bag still? chris: no. lemonis: y

aristotle said that all narrative is tension.if there isn't some tension when going out there and look at things, if there is at least a chance something is going to go wrong, then dared can get pretty boring pretty quickly. also you need characters in these books. people ask me what's the secret to travel writing? and i say you don't like about places. you write about people, and that's in every single book i write that is the case. >> host: i'm trying to picture your process as you having their encounters and also your kayak. are you taking notes? you have one of these guys say put on your notebook act big and debts of the bear doesn't come charging at us? >> guest: exactly. we went dancing by dancing witr thing. what happened was glacier bay, my guy in our camping, going back three through days. camping on the beach, this beautiful rocky beach. i see the sun rise over the mountains in glacier bay packages like john muir describe it. out of the corner of my eye i noticed the sort of seaweed covered rocks had begun moving. they