jason lopatecki, who is the ceo of arize ai, explained its findings. of the most ground—breaking, complex technologies that people have created and i think you see a lot of companies struggling with that right now, from competitive risk to business risk, netflix worrying about people automating the way things they do, and regularly risk, google worrying about regulatory rules coming in and hurting their ai business. you have ip risk from a disney, ip risk from disney, people creating their stuff for using ai, and controversy risk from sales force, where they are worried about people, pr issues that might stem from ai for production. and i think there is tension between the need to innovate and the risk of one of the most context technologies we have today. which industries are most affected based on the risk you have mentioned. in the report, over 90% of the media companies, of the disney companies of the world, who are worried about ip issues, whether they are ip is used or whether the stuff they generate maybe legally infringes on someone else�*s ip,