armon. >> hey, jim what's going on? >> not much. >> want to look at the fresh mark. stock hammered. i was wondering if -- what do we got to be in the second best? i mean, it's we have unbelievable players who run whole foods. the woe to play. >> caller: jim, boo yah, to you in. >> caller: i was watching your show yesterday about private lald goods. could private label grou as your car came o me did or as we have, he could tell you where they really crush kimberly, not and psh. >> it's kroger, not safeway and super value. >> that's all in the same business. kroger's looking good. stay away from the other guys. don't move, lightning round is next. [ male announcer ] this december, remember -- you can stay in and share something... ♪ ♪ ...or you can get out there with your friends and actually share something. ♪ the lexus december to remember sales event is on, offering some of our best values of the year. this is the pursuit of perfection. ♪ welcome to the world leader in derivatives. welcome to superderivatives. >>> it is time, it is time for the lightning round! what's that all abou