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jeff arnett is a master disteller. but lately he has been in washington to uphold a new law that strictly defines the process of making tennessee whiskey. >> i hope we can quit debating what makes great whiskey and start making it. >> to be marketed as tennessee whiskey products always had to be made and bottled in the state. but last year prompted by jack daniel's the state added tighter requirements. now all tennessee whiskey must undergo a charcoal filtering process and be aged in new oak barrels. our producers say old barrels are cheaper and can be just as good. but arnett said it was about maintaining a standard of quality, citing france's champagne. >> the woods used are readily available. >> in nashville he ships 30,000 cases of whiskey every year. he said consumers, not lawmake lawmakers, should define what is quality. and new barrels cost $100 more and can hurt small companies like this. >> we're seeing a tremendous shortage of barrels and it won't be long until we see the bryce go up and up. >> many are pushi

>> that's better. >> all right, will arnett is somewhere here in our studio, i think.urtles, it's their favorite thing to eat. i don't know if people knew that. >> we're fans of pizza as well. >> take a slice. >> i will. >> i pretouched it for you. thank you, will. >> i'm going to start and ask my first question. >> oh, i don't eat the stuff. i never touch it. >> so tell me about your role here. >> i'm a pizza delivery guy here in new york. oh, in the movie. >> exactly. >> by the way, it's a great gig. i play vernon fenwick, i play a guy who gets, you know, wrapped into this whole crazy world with these vigilante turtles. >> you're not supposed to speak with your mouthful. >> you're not supposed to. but we're in a time crunch here. >> are you fan of the franchise? >> matt's loving this. >> it like goes against every rule. that's all right. >> don't talk, doesn't eat on television? that's a rule. >> don't take pretouched pizza from your co-host. >> make sure the person washed their hands. >> tell me about vernon fenwick. you took another bite. >> he wants an easy life a

but arnett said it's about maintaining a standard of quality much like france's standard for champagne. >> the sugars, all those things. it's all readily available. >> running a small distillery outside of nashville where he ships out cases of whiskey every year. he said lawmakers should not define quality, and new barrels can cost $100 more and can hurt smaller companies like his. >> we're seeing a tremendous shortage of those barrels and it's not going to be long until we see price of barrels go up and up. >> reporter: many are pushing the state to rewrite the law. lawmakers admit the legislature may have overstepped it's bounds. >> if we mandate a word called tennessee whiskey, then somebody is going to come to us, another big behalfer see grams or somebody wanting to say, we want to defined tennessee vodka. then another company will come and say we want to define tennessee tequila. >> now the decision on what constitution tennessee whiskey in your glass may not be decided at the bar but in court. al jazeera, nashville. >> meteorologist: good morning to you all if you're waking up o

geoff arnette is the master distiller.ately he has been away from his usual job to the capitol where he lobbies politicians to uphold a new law that strictly defines the process for making tennessee whiskey. >> i hoped we could debate it and make it because i think the state has been known for great whiskey a long time. >> product have always had to be made and bottled in the state. last year, the state added tighter requirements. now, all tennessee whiskey must undergo a charcoal process and be aged in new oak barrels. others say old barrels are cheaper and can be just as good. arnette said it's about maintaining a standard of quality similar to france's requirement for calling a product champagne. >> we don't have to use colorings or flavorers because those things come from the barrel. sugars, the first time the barrel is used are readily available. >> richer runs a distillery where he ships about 30 cases of whiskey every year. he says consumers, not lawmakers, should design what defines quality. what's more, he says, t

geoff arnette is the master difficult i willer.has been away from his usual job and atti tennessee's capito where he lobbies to uphold a new law that defines the process for making tennessee whiskey. >> we hoped we could debate what is great whiskey and make it because i think the state has been known for great whiskey for a long time. >> to be marketed as tennessee whiskey, products have had to be made and bottled in the state but last year prompted by jack daniels, the state added tighter requirements. now, all tennessee whiskey may undergo a char:filtering process and be aged in new oak barrels but others protest. they say old barrels are cheaper and can be just as good. arnette said it's about maintaining a standard of quality similar to france's requirement for calling a product champagne. >> we don't have to use colorings or flavorings because all of those things naturally come from the barrel. the wood sugars, colors, the first time the barrel is used are readily available. >> pritchard runs appear small difficult i willery

jeff arnett is the master distiller here aging whiskey the same way jack daniels did 150 years ago.held. >> we very passionately believe that tennessee whiskey is something that is worth protecting and defending and that we need to hold ourselves to a higher standard. >> reporter: and jack daniels is fast becoming a global competitor with scotch whiskey. last year they sold almost 12 million cases of black label tennessee whiskey. it is a market growing so fast that new distilleries are starting to open. >> nobody is saying you can't make the whiskey you want to make. you just can't call it tennessee whiskey if it doesn't meet that guideline. >> reporter: charlie nelgs enson's family was one of the first to make whiskey using the same process now mandated by law. he's starting his own distillery based on that original recipe and he says keeping the law will help american whiskey sales. >> there is a lot of room for creativity within the guidelines. but if we lower the standard and allow for using used barrels, then it will really dilute the brand equity and the category of tennessee

s peter arnett who was immediately fired for making critical commentary about the iraq war on iraq on television a memo from management made it very clear the reason was because he quote put a difficult face on the public for n.b.c. in a time of war moving on the m s n b c is phil donahue a news host who had a twenty nine year run on national t.v. he was also fired because of his open criticism of the iraq invasion as pulitzer prize winning journalist chris hedges so aptly said that moment was a time that commercial television decided amassing corporate money and providing entertainment was its central mission and then there's a woman named andrea seabrook a former n.p.r. reporter on the hill who resigned in protest of impartiality she came on break in a set to tell me how fed up she was with essentially reprinting government press releases she actually called the incestuous relationship between reporters and politicians on the hill collusion and most recently there is c.b.s. news investigator cheryl atkinson who resigned out of her contract early citing that she was frustrated with t

journalists who have defected from their networks point of view such as phil donahue of m s n b c and peter arnett of n.b.c. who are both fired for speaking out against the iraq war when this story first started to get traction establishment press one of wired up lifted me as some brave journalist willing to stand up to the russian empire which wasn't too surprising given the incessant cold war fear mongering by that very same press almost goading the us into a military response but what happened next is nothing short of remarkable so after lauding me to fit the current narrative establishment journos quickly caught on to my political beliefs are far too paradigm crushing for them to continue to promote me so instead they smeared me and tried to minimize the content of my message with accusations that had nothing to do with it classy move m.s.m. and then surprisingly the most vicious of these attacks came from people who have openly advocated for chelsea manning to be executed and publications that unapologetically sold lies during the run up to the iraq war but c.n.n. was actually surprisingly fa

and peter arnett at n.b.c.our team as a network was created to promote a russian perspective of world events and clearly my personal statement goes completely out of line with that editorial line but i do stand my opinion and i stand by everything i said here is another thing you'll barely see criticism about corporations or the us empire on corporate funded television in fact you won't even find criticism of the corporatocracy on many alternative media sites that's why i do my job that's why i do this and that's why i work here at our team now our team management has offered to send me to report from the ground in crimea and which i respectfully declined don't worry i haven't lost my job now let's get on with the show. the. police. are very hard to take kindly to. that or how to act like that or make their. little. sleep. for the last week the escalating conflict in ukraine in russia's heightened presence in command has created a lot of controversy in the u.s. corporate media and political establishment and ma