>> guest: www.votifi.com. >> host: lou aronson, founder and ceo of vo,tifi. thank you, sir. >> guest: appreciate it. >> host: another company on display here at the consumer electronics show, mobileye. isaac whitman, if you'd start by telling us what is mobileye? >> guest: mobileye is a company that manufactures collision prevention system based on artificial vision. so we actually manufacture a camera that can see like an electronic eye. it's in your car, and then your car can see. once your car can see, it can help you avoid accidents with cars, with pedestrians, with bicyclists. it can tell you what traffic signing -- [inaudible] so if we can help the driver in order to help him, you know, get to work and to home safely. >> host: where did the idea come from, who developed the technology? >> guest: the technology was developed by us, the idea was that today 93% of the accidents are because of the driver. and of these, 80% are because of inattention. driver inattention, everyone knows driver distraction are very -- [inaudible] so how can we help the driver?

. >> host: founder and ceo of votifi, louis aronson. >> another company on display rehab the seattle. what is your company? [inaudible] we have a camera that can see like the electronic by to help you avoid accidents and with cars and pedestrians and bicyclists m&a thain to help the driver >> host: where did the idea come from? ninety-three% of accidents are because of the driver. 80% is due to intervention. [inaudible] how can we help the driver? replacing the driver is impossible. like a human being we use our eyes this is behind the idea. >> host: you have a video playing. >> this is what happens inside the camera. when you drive, and the mobileye seems very quiet to detect everything around. we have a system to watch over your back. >> host: is this what the user sees? >> no. that would be a distraction. they just give a warning. different kinds of warnings the third to the cellphone or a dedicated display or the audio warning if you hear the nine is they know what they did wrong. >> host: why are you on capitol hill? >> today everybody tavis distract did driving. we wind papal --