john: arthur brooks wrote a book about happiness.think it would make you happy to get a check. >> it would seem but it is not true. earned success is the elixir of joy in an entrepreneurial society. john: people who accomplish things? >> people who earn their success. john: like jesse walter she runs cupcake kids. here's she teaching them how to make zucchini muffins. walter lost a job on wall street when the housing bubble burst. she didn't mope and asked for a hand-out she thought about what can i do next? while helping herself, she helped others. she created jobs. >> we have a manager, awesome. i work more than i did. john: despite that, she is happier. >> i love it. everyday is different. >> these are the happiest people. those are the people who are most rewarded most of the time by the free enterprise system. john: a recent poll found business owners have a higher sense of well-being even though they work longer hours and make less. >> there's an enormous causal relationship between how much success you think you have earned an