seen a cycle or two of inflation at the helm of what was once the largest retailer of america, arthur martinezhairman and ceo of sears. good morning to you, arthur. do you agree with doug mcmillen at walmart and brian mcneil at target, trying to absorb the costs? >> i think they're on the right track. no question there's enormous inflationary pressure. what they're taking, i think, is a very sensible approach to allow for some event margin compression while they maintain their value proposition to the consumer that's the essence of the those business's appeal to the consumer and sacrificing that means sacrificing long-term health of the business. >> when you take a stance like that, folks like mcmill len and cornell, they are bright people, know their industries well is there maybe an implication, right, that these ceos feel as though the inflationary environment will ease in the coming months and quarters and that's why they feel comfortable taking the margin hits, is it a short thing in your mind >> you have to pull apart the inflation numbers to get an understanding how they think about thi