in 2004, the bush campaign used state of the m articro- targeting. it was before social media. the obama campaign is doing that. but they are going to use it very effectively. my guess is the romney campaign will probably do a competent job. the obama campaign will be better at it. will it make a difference? i am on the edge. i am not wild about the idea of super pacs. if you are going to say spending is a form of free speech, that is the slippery slope that led us to this. when you have democrats getting torqued up about this, i did not notice a lot of them getting upset when two people were writing big checks not that many years ago. you have to be consistent. my theory has been that there is a law of diminishing returns in politics. for obama, he raised and spent $700 million total. half of it went to win the nomination. he outspent mccann better than two-to-one. he was going to spend $750 million to $1 billion. what of the number he is going to spend, it is going to be into the law of diminishing returns. i think romney will spend a similar amount. beyond that point, i am n

in 2004, the bush campaign used state of the m articro- targeting. it was before social media. the obama campaign is doing that. but they are going to use it very effectively. my guess is the romney campaign will probably do a competent job. the obama campaign will be better at it. will it make a difference? i am on the edge. i am not wild about the idea of super pacs. if you are going to say spending is a form of free speech, that is the slippery slope that led us to this. when you have democrats getting torqued up about this, i did not notice a lot of them getting upset when two people were writing big checks not that many years ago. you have to be consistent. my theory has been that there is a law of diminishing returns in politics. for obama, he raised and spent $700 million total. half of it went to win the nomination. he outspent mccann better than two-to-one. he was going to spend $750 million to $1 billion. what of the number he is going to spend, it is going to be into the law of diminishing returns. i think romney will spend a similar amount. beyond that point, i am n

in 2004, the bush campaign used state of the m articro- targeting. it was before social media.is doing that. but they are going to use it very effectively. my guess is the romney campaign will probably do a competent job. the obama campaign will be better at it. will it make a difference? i am on the edge. i am not wild about the idea of super pacs. if you are going to say spending is a form of free speech, that is the slippery slope that led us to this. when you have democrats getting torqued up about this, i did not notice a lot of them getting upset when two people were writing big checks not that many years ago. you have to be consistent. my theory has been that there is a law of diminishing returns in politics. for obama, he raised and spent $700 million total. half of it went to win the nomination. he outspent mccann better than two-to-one. he was going to spend $750 million to $1 billion. what of the number he is going to spend, it is going to be into the law of diminishing returns. i think romney will spend a similar amount. beyond that point, i am not sure each additio