. >> reporter: artur makylyervsky runs a start-up company that allows users to customize original artwork online to make prints, t-shirts, or mobile cases. >> takes two clicks to just essentially change the product. >> reporter: it's an idea that he thinks could take off. so he's working on building his business and hopes to be able to sell his idea to big investors. and that can be a time consuming and difficult process that takes face to face meetings, networking, and luck to hook an investor with big bucks. >> there's only so much that they're going to invest per year. and every hour, there is exponentially more and more and more and more start-ups getting into the market. so it's gonna be harder for us to kind of bubble up. >> reporter: but now, startup businesses could soon have another source of cash. >> for start-ups and small businesses, this bill is a potential game changer. >> reporter: that's because a little-known provision in the 2012 jobs act, signed by president obama, allows non- publicly traded companies to use the internet to raise investment capital. it's a practice kno