pr expert arun sudhamanjoining us earlierfrom hong kong and as expert arun sudhamanjoining us earlier the indian economy faces a slowdown, the big online companies investing in the country are in a bind. some are moving away from big cities to find new customers and others like amazon are hoping for positive change to help them cope with tough times. the bbc‘s the no gupta as the details. london based online retailer goobves is preparing to launch a new collection. after a disappointing year, it desperately wants to turn around its fortunes in its single biggest market, india. but the timing is tricky. the indian economy is facing a slowdown and everything from demand to spending has been affected. so the fashion house has started building a customer base beyond the big cities. 65% started building a customer base beyond the big cities. 6596 of the population is under 35. it is tech savvy, it is very aspirational. in terms of the growth profile, what is quite telling, 50% of ourjoe business comes from the metros, delhi, hyderabad, chennai, so for, but the other 25% comes from tier two