. >> so with asana, we marry the conversations with the work itself, so with asana, you can log in ande things you need to work on or who is responsible for what, and with e-mail, there is no way you could ask your e-mail or ask gmail, hey, what are the things i need to work on today in priority order? you would have to sit there and read through painstakingly, every e-mail. the conversations happen around lists you have to work on or lists you have to discuss, so tons of that really painful work about work, that soul stuff is gone. >> it is like a to do list, but there is an accountability that you are talking about. it puts your work and your progress on that work front and center. >> yes, it is very transparent. there are ways to hide, if you want, but we definitely default into this world where everybody can see, and these are the things that need to be done in order for us to accomplish our goal and the status of everything, and the net effect of that is teams want to do great things, and they suddenly have this massive ability to do that. some of our customers include dropbox, co