this asare looking at off-line integration as well prevent abroad plans what they are trying to do.is almost like paypal in that you can use it off-line as well as online. about going to the short hills mall. it is about going -- not going to the mall to visit saks fifth avenue. thanks for the call out. coming up, electronic arts may figure how to make money on it mobile gaming and not destroy its console business. we will hear from the ceo next. ♪ >> welcome back to the best of "bloomberg west." i'm emily chang. electronic arts is best known for its console games like a madden foot all is making inroads in mobile. tripled.ers have the johnson sat down with ceo and exclusive interview. they talked about the future. to fast forward and think about the evolution of technology. interactive entertainment is more compelling because you are involved. world of more devices and more content, a company like workronic arts who has a fully of content that maps across those devices and has of variety to the largest gaming population on the planet, we have unique position to help them find what